物流供应链管理案例分析(英文)(1)

-3oupp1n-system- 1111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111113oupp1n-system- 111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111Ngee Ann Polytechnic School of Business & AccountancyLogistics Management CourseSUPPLY CHAIN MANAGEMENTCase studyThe Big China StoreN0000337FShen PengfeiT3L4Management10. As a Lott Global executive, what risks would need to be evaluated prior to deciding whether to accept the proposed seven-year contract?The set-up and implementation schedule is tight and will provide many challenges. The most immediate are:The scale of change management required in BCS to transition from store ordering to central ordering.The staged implementation of the WMS IT application that must be capable of supporting the revised retail process, while being Chinese-localized.The limited site options, as most facilities are traditional flat warehouses built for non-system-aided operations.The longer time it will take to build a new DC rather than acquiring an existing building.The fact that BCS is very price-conscious and wishes to buy on price rather than any other criteria.The selection of a suitable WMS application has also become a challenge.11. Should an LSP accept new business that may not be profitable, but which enhances its reputation in the market? If so, will it put contracts with other clients at risk if the new business fails?IthinktheLSPshouldacceptthisnewbusiness,thoughthebusinessonlycanguaranteetoenhanceitsreputationratherthanmakeprofitinthemarket.AsaLogisticsServiceProvider(Lott),thereputationofthelogisticsindustryisoneofthemostimportantfactorsoninfluencingthecustomersdecisiononwhich3PLwillbeselected.Inaddition,agoodsupplychainrelationshipwithBCSisalsoanopportunitytoextendbusinesstoothercompaniesinChinamarket.Ifthenewbusinessfails,thereisnodoubtthatitwillbeatriskonputtingcontractswithotherclients.Incapitalcostaspect,theBSCwillresponsibleforallofit,therefore,Lottwontbeaffectedbylossofcapital.However,Lottsreputationinlogisticsindustrywillbeinfluencedbyfailureofthebusiness,whichwillblocktheirprogressonenteringChinamarket.12. Discuss the cultural challenges that may arise as the project is implemented and how they might affect the logistical performance of the project.The main problems1unbalanced developmentIn realpractice,some keyworksor goodprojects, corporateculture has beena high degreeof attention, the companyactively implementedin these areasof enterprise culture, developed and implementedoutlinethe criteriaspecifiedcultural construction projects, vigorous and resolute, and effective measuresto regulateplace,and forceful, effective, cultural constructiondid very well, but insmall projects,poorprojects, corporate culture hasbeenignored, slow,standards are nothigh, there is nopractical results.2solid enoughworkAlthoughembodimentshave a goodapproach, but someprojectsdid notabletoreflect the corporate cultureof thespecific managementwork,resulting inthe cultural construction ofthe projectandthe actual management ofthe projectthere is a considerabledegree ofmismatchphenomenon.In addition, some projectsjustwork arrangementsmade generalrequirements, the lack ofassessmentandevaluation system,implementation of workrather difficult.Affect the logistical performance of the projectFrom the long-term development, logistics and corporate culture for a logistics enterprise to grow and play a more significant role, although this effect often looks not very straightforward, but in the subtle to be effective, the development of logistics enterprises is the mostpersistent determinants.Because the logistics enterprise culture is the core of logistics enterprises concerned members ideas, which determines the logistics enterprise members of thinking and behavior, so good corporate culture logistics enterprises can fully discover the potential of each member, inspire themmorale.Meanwhile, the logistics enterprise culture as a spiritual force, is bound up with the logistics enterprises invisible pillars, when the team of logistics management trends, it is the logistics enterprise bonds of solidarity, the communication channels within a team or between teamsmutual understanding of the “common language.” Therefore, a good logistics company culture in place, it brings the group s wisdom, the spirit of collaboration , fresh vitality , which is equivalent to the deep structure of the logistics enterprises in the loaded on a full horsepowerengine , continuously available to the logistics business innovation and progressive spiritual power.13. Discuss the impact of the decision by BCS to select a less-than-optimum distribution facility and buy equipment on the basis of lowest price. From the perspective of Lott Global, how would you seek to influence BCS to make future buying decisions based on other criteria?Lott needs to act fast and develop creative solutions to overcome these pressures.After an extensive search, few suitable warehouses are found and the cost is not acceptable for either the existing racked DC or a new facility. The final selection is therefore a warehouse that has been used to store bagged grain. The facility consists of a row of 5 x 2000 m2 buildings, each divided into two halves by a firewall, creating ten spaces of 1000 m2 each. The dear height is 5 m. It has been decided to take only three warehouses for the first stage, which total 6000 m2. The remaining two warehouses can be rented at a later stage.14. What metrics would you use to measure success of the training program for staff at the distribution facility?1. Determine needs of personnel Demand for talent is mainly based on two aspects of the situation to determine.First, the companys new store opening program.According opening plan, the company needs to determine the appropriate personnel; Second, dynamic talent needs.Company personnel may result of staff turnover, talent promotion, redeployment, corporate development departments etc. addendum vacancies arise.According to the above two cases, HR statistics entire company needs talent.2. Determine the source of talentSource of talent in two ways; one is the internal competition, selection.Through the companys existing human resources in the selection of personnel needs to achieve, can stimulate the potential of employees, improve employee motivation, and selection of talent but also a better understanding of the companys situation, which is easier to integrate into the entire team .Another way is external recruitment.Needs through the recruitment and selection of personnel for the company, in time to meet the companys talent needs, and enables the company to obtain more fresh concepts and methods.3. Ways of trainingTraining of personnel in the following ways, one for job training , on the job training in higher level managers work guidance , which is one of the most direct and rapid increases in their job skills , and accumulated experience in the industry approach to training ; Firstin different positions , different areas of practice, through this way , cultivating high-level managers ; First, in accordance with the requirements of its professional quality training to improve their professional quality , management skills.15. Develop the change management approach for transitioning the DC staff to think and behave as operational staff of a growing and successful commercial enterprise.1. service programWe usually work, you feel there is cumbersome work flow, to know that in our complex processes at the same time, the customer will feel our work is not efficient, can we work to ensure the correctness of the premise, slightly streamline workflow,or is not continuous actions are divided into steps simultaneously to ensure the shortest possible time, to the best quality service to complete the work.2. customer psychologyWhen we buy something at the mall , when you feel service than the service to wait before the wait much longer , anxious and eager to make the wait becomes unbearable , do not wait more than ascertain the knowledge, limited to wait long , alonewait uncomfortable than collective , also , in our delivery service carried out when our customers there will still be the issue of this series , when we empathy for each others point of view to deal with the problem and they will getunderstanding and respect for the customer , so th