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unit 5language points,Word Study,1.What should you take into c_ when applying for a job?2.Will she be a_ that you forget to phone?3.She b_ him for breaking the window.4.The man sitting there is the editor in c_ of the newspapers advertisement section.5.There is no p_ in running a cinema in this town.6.The idea of camping has never a_ to me.7.His visits became less f_ as time went on.8.The truck is used to c_ goods.,onsideration,nnoyed,lamed,rofit,harge,ppealed,requent,onvey,How is the information conveyed?You think the newspaper is to blame for this.,convey 传达(感情); 运送;传导,Please convey my best wishes to them.,The train conveys both passengers and goods.,be to blame “应受责备”(形式上主动,意义上是被动),The driver was not to blame for the traffic accident.,blame sb for sth 因某事而责怪某人blame sth on sb 把归罪于某人,He blames her for neglect of duty.Dont blame your mistakes on others.,I feel it is your husband who _ for the spoiled child. A,is to blame B, is going to blameC,is to be blamed D, should blame,A,3. The development of radio, TV and other media has gone hand in hand with the development of advertising.,go with 与同行;与相匹配;与.同时或同地存在,相伴共存,我和你一起去。 Ill go with you. 她的帽子和裙子很相配 Her hat goes well with her dress.,They sat down, hand in hand. The two girls went shopping, hand in hand.,他们手拉手地坐了下来。,hand in hand “手拉手地” “密切关联地”, “连在一起地”,做状语,战争和苦难形影相随。,War and suffering go hand in hand.,back to back shoulder to shoulder side by side face to face heart to heart arm in arm,The examination are _.2. People in the ancient times made clothes _.3. The work is _, but not finished. 4. He was always ready to _ to anyone.5. Many people _ inventing photography.6. He is clever, but _,he makes many mistakes.,in hand at hand by hand on the other handgive/lend a hand have a hand in hand in hand,at hand,by hand,in hand,give/lend a hand,had a hand in,on the other hand,4. People react to advertisements in different ways.,1) react to: 对作出反应,-How do you _ to her unkindly behavior?-Only silence. Which of the following is not right?A. answer B. react C. reply D. respond,2) react against sb / sth 反对,反抗,Will the people ever react against the dictator?,3) react with “起化学反应”,Hydrogen reacts with Oxygen.,4) react on 对有影响;使发生变化,How do acids react on metals?,5. Critics accuse companies of using ads to mislead us.6. By introducing a brand name to potential customers, and by associating the product with the customers needs.7. Advertisers must work hard to get the message across.,accuse sb of 指控(指责)某人,They accused him of neglecting his duty.,表示正式控告还可以用:charge sb with sth,They were charged by the police with breaking the law.,associate . with 把与联系起来,I dont want to be associated with that affair.,get (sth.) across to sb. 传播;为人了解,I have tried to get my point across.,8. The best chance to reach customers is to appeal to their emotions.9. There are many things we need to take into consideration.10. Armed with facts and figures, customers are better able to deal ,appeal (vi) to 投合.的心意; 引起.的兴趣; 向.呼吁请求,This novel will appeal to young people.,Teaching as a career_ to many people because of the long holidays. attracts B. calls C. appeals D. pulls,What should you take into consideration when applying for a college.,armwith / be armed with “ 武装;装备” 引伸义:“准备好”,The lecturer was armed with facts and figures.,The policemen were armed with pistols.,11.Not all ads are used to promote 12, We should always keep an eye out for “hidden information”,I havent read _ of his books, but judging from the one Ihave read I think hes a very promising writer.any B. none C. both D. either,keep an eye out for / keep ones eyes open for “当心;留心寻找”,Keep an eye out for a place to rest.,fix / focus ones eyes on have an eye for sth. shut ones eyes tocatch sb.s eye see eye to eye with sb. an eye for an eye keep an eye on sbmake sheeps eyes at sb,注视,很能鉴赏,有判断力,拒绝注意,醒目;显眼;引人注意,与某人看法完全一致,报复,以眼还眼,照看一下,含情脉脉地看某人,13. A similar t
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