竞争战略简介(ppt 13页).ppt

2020/5/17,SchoolofEconomics&Management,TongjiUniversity,1,高级管理学,第七讲竞争战略简介,2020/5/17,SchoolofEconomics&Management,TongjiUniversity,2,波特的竞争战略理论主要参考文献,MichaelE.Porter:CompetitiveStrategy竞争战略、CompetitiveAdvantage竞争优势ThecompetitiveAdvantageofnation国家竞争优势,2020/5/17,SchoolofEconomics&Management,TongjiUniversity,3,波特的方法论（工具）的贡献,1、行业分析的五种竞争力量（三种基本经济战略）2、价值链3、国家竞争优势的钻石模型,2020/5/17,SchoolofEconomics&Management,TongjiUniversity,4,1、波特的五种竞争力量分析法“FiveForces”,2020/5/17,SchoolofEconomics&Management,TongjiUniversity,5,五种力量的应用:一些行业分析,医院行业医院市场:现有企业的竞争-病人的流动潜在的进入者:政府的规制的放松替代品:许多手术能在院外进行供应商的力量:包括劳动力(护士和技师)、医疗设备公司和药品商行购买者的力量：包括病人、医师和保险公司,2020/5/17,SchoolofEconomics&Management,TongjiUniversity,6,医院行业分析结果,2020/5/17,SchoolofEconomics&Management,TongjiUniversity,7,烟草行业分析结果,2020/5/17,SchoolofEconomics&Management,TongjiUniversity,8,复印机行业分析结果,2020/5/17,SchoolofEconomics&Management,TongjiUniversity,9,商业银行的五种力量,现有企业之间的竞争潜在的进入者：存款的保证联邦储备保险公司（FDIC），Glass-SteagalAct替代品：保险公司、非银行金融机构、汽车金融公司供应商：联邦政府购买者：储户、借款者（大的、小的）,2020/5/17,SchoolofEconomics&Management,TongjiUniversity,10,商业银行业分析结果,2020/5/17,SchoolofEconomics&Management,TongjiUniversity,11,三种基本竞争战略,总成本领先战略（overallcostleadership）差别化战略（differentiation）集中一点战略（focus）,2020/5/17,SchoolofEconomics&Management,TongjiUniversity,12,2、竞争优势的价值链分析（Valuechain）,2020/5