Google的产品和服务-以及盈利模式

management systems and measures established by, and a number of pragmatic, combined part-time workforce education information, the protection of the digital campus construction and sustainable development. Six Bureau attaches great importance to information technology security, information technology security, entrust XX City Center for educational information and equipment dedicated to the work. Network security leading group was set up, chaired by the Education Bureau Chief, head, for XX education Metro-network and information security emergency response leadership. Deputy group leader for XX educational metropolitan area network and information security emergency response coordination, command. The team assist leader and deputy leader, responsible for network XX network security and information . Team. Information security work Conference held each semester, and deployment of information security of documents issued on a regular basis. Information security assessment is included in the annual index. Strictly implement the information security budget to ensure information security of investment. By XX, education information and equipment Centre XX network network security and information security. According to the information technology security requirements, issued a document requires schools (units) implement, defined the information security guidelines, specific work practices, procedures, and requirements. Clear industry information security incidents (accidents) to detect, report and disposal processes. According to self-examination, the school (units) basic established has network security management system; the school (units) according to this units actual, established has units personnel management, information system room management, and equipment management, and media management, and network security construction management, and shipped dimension management, and service outsourcing, management system; developed has computer and the network of network security responsibility held system, signed has network security responsibility; website of information management personnel is responsible for confidential management, password management, on computer enjoys independent right, User name and password of the computer for its proprietary, and release of provisions is prohibited, such as leaks, investigated for responsibility. According to who is in charge of whos in charge, who is running and who is responsible for, who uses principles of who is in charge of management schools (units) defined the roles and responsibilities of information security, assurance responsibilities to schools. XX city schools (units) total site 20, 19 of which were not classified security protection assessment, of which 1 (XX education and resource network) for classified security protection levels, without third-level information systems. Total education information systems 1 (XX education cloud platform), contains features with e-Government, resource library, test database, mail services, such as e-books, all intranet services. No for grade protection grading record and evaluation of school (units), requirements the school (units) according to information security grade protection about policy and standard, organization carried out information security grade protection security management system construction, and technology measures construction and grade evaluation, implementation grade protection system of the requirements, makes information system security management level obviouslyfacility up to 160 million Yuan, according to the standard, high quality planning XX educational metropolitan area network realizes Wan Zhaokuan to schools, hundreds of megabytes of broadband to the table, wire (ie: Web, video, audio) to the target, electronic whiteboards, multimedia classrooms, remote interactive video teaching system of modern educational equipment in the classroom. . With Intel company on XX Education City domain network of topic case design, relies on Cisco company thought Shu aid chuan project staff free provides has three years technology support, from 2009 began, according to high standards, and high of work thought, and manpower planning, and points step implementation, using school earthquake Hou reconstruction of opportunities, again planning elementary and middle schools campus network and education city domain network, and local broadcasting network company cooperation, using broadcast TV network, will physical fiber laying to each school, to minimum of cost achieved has physical fiber school school pass; Each school construction standards of campus network and network access to all rooms; XX education metropolitan area network center machine room equipment in the Ministry of education standardization management platform, the Central Library of audio-visual education resources, set up a Chinese teacher education cloud platform, implemented links the two platforms. At present, the citys primary and middle school students to computer 3198, vitality than 10:1; 809 equipment classes through the classroom (primary and secondary); 36 of the campus network. The establishment of an advanced, practical Gigabit educational metropolitan area network, the citys schools have access to educational metropolitan area network, schools have computer networks, closed-circuit television network, broadcast networks into the classrooms, realize the triple play. Schools share Internet bandwidth, can meet the needs of teaching of the school office and at any time. According to Ministry of education on full started implementation teaching points digital education resources full cover project of notification (taught technical letter (2012) 74th,) and XX Province Department of education on issued XX province teaching points digital education resources full cover project implementation views of notification (chuan taught letter (2013) 18th,) requirements, I city 6 a teaching points implementation teaching points digital education resources full cover project, combined I city specific situation, developed issued has XX City Bureau on teaching points digital resources full cover project of implementation programme, Established XX, full coverage of digital resources in modern distance education teaching project leading group, XX, chaired the Secretary for education. Established, digital resources in modern distance education teaching, XX full coverage project group, XX, Director of the Center for educational information and equipment chaired Zhu Guiyan, responsible for distance education digital resources covering project work. Projects in XX city school digital resources in modern distance education teaching full-coverage project leading group, digital resources in modern distance education teaching, and XX full coverage project group leadership and organization, in accordance with the unified arrangement of the whole province, responsible for university education digital resources covering project management and implementation. According to provinces arrangements, I Center has arrangements GongGoogle这个公司现在已经是“家大业大”了，他们总是隔三岔五地推出一些新鲜的服务，让业界跟着也兴奋一把。不过历年来Google所发展出来的服务和软件实在太多了，究竟他们已经有了什么服务？现在就来看看吧。Add to Google这是一个提供网页信息的站点，主要的功能是把自己的主页介绍给Google让他收录，而时间上较长，起码一两个月才会被Google收录，但是一旦收了你的主页，知名度会更快地上升。BloggerGoogle提供的Blog服务，现在已经有中文版本了，大家可以上去安个家，把地址写到本文评论让大家去浏览。Froogle这是一个专业的引擎，可以输入你想要购买的东西，然后得到符合关键词的结果出来，可以比较一下各个购物网站不同的价格，挑选最合适的地方进行购买。GmailGmail是是Google提供的当前最流行的免费邮件服务，提供了超过2GB的储存空间。Google AdSenseGoogle提供的广告服务，你是否遇到有不知来源的IP经常恶意点击你的广告，而你无法知道IP所以无法禁止，你是否想知道你的广告在哪个或者哪些页面点击率最高，而又不受渠道数量的限制，它主要针对Google Adsense的规则，在不违反规则的前提下为用户提供及时详细的广告点击统计信息。Google AdWordsGoogle提供给商家的特殊广告站点，只要有人点击这里就会按一定规则向商家收费，算是网络上的分类广告。Google Alerts这是一个新闻定制站点，可以通过邮箱定制你需要的内容，然后得到相关的讯息。Google AnalyticsGoogle推出的免费提供的网站统计服务，只需要简单注册，即可帮助站长分析自己的站点情况，而且里面的内容非常详细，不光小网站有用，大网站更是可以作为一个参考的指标。Google AnswersGoogle的问答站点，可以回答你很多不知道的问题，类似的还有百度出的百度知道，现在这个站点开始进入收费模式，你可以悬赏进行问题答案的购买。Google Base这个服务相对于Google其它服务的专业化，或许显得比较杂乱，里面也是可以让我们提交不同的信息给Google，让它出现在Google的搜索里面。Google Blog Search这是一个针对Google博客的搜索服务，专门收集其中的海量信息。Google Book SearchGoogle的书籍搜索服务，其实也是Google引擎的一个小延伸而已，不过在这里搜索到的结果比较专业和集中。Google BookmarksGoogle的在线网络书签服务，整合了Google工具条4.0和Google搜索历史，此服务还处于beta测试阶段，目前看到的Google Bookmarks还没有共享功能，类似个人网上收藏夹。Google CalendarGoogle的日历服务，可以很方便地管理自己生活上的行程安排，例如参加会议的时间、看病的预约时间、约会时间、吃饭订餐时间等等。可以将一个人的所有行程都管理起来。Google CatalogsGoogle做的邮购搜索服务，对于国人来说好象用处并不是特别地大。Google CodeGoogle用来推广及发展开源软件的一个服务，一个适合程序员的源代码公开站点。Google Code SearchGoogle代码搜索可以用来搜索各种函数的定义以及相关的示例代码，还可以直接使用普通的表达式搜索以获得更精确的结果。Google ComputeGoogle的网格计算，可以将一些超大规模的计算量分散到全球不同国家地区的电脑上，以尽快得到结果，这是些有益全球的计算，希望有电脑的朋友都参加。Google Desktop这是一个放置在桌面上的工具条，在这个工具条里可提供新闻，天气，Email等小程序，了解最新的信息。Google DirectoryGoolge制作的超大型人工分类目录，让网页根据重要性来排列。目录搜索服务可满足那些想要浏览某特定主题下相关信息的用户。Google Earth这项服务提供了地球上大部分地区的卫星图片查询，尤其是大城市的图片更加地多，让你如宇航员一般身临其境，足不出户也可了解世界各地。Google GroupsGoogle提供的群组服务。利用它你可以创建邮件列表、阅读新闻或者是和志同道合的用户分享你感兴趣的东西。Google Homepage是Google提供的主页服务，你可以定制它，它提供了天气、新闻、占卜等各种各样的服务。Google Image SearchGoogle的图片搜索，几乎是Google最早的服务了，这是它的图片搜索页面，相信大家都用过吧，图片搜索的精确度还是不错的。Google LabsGoogle实验室的一些服务链接，从这里可以看到它们又有什么天才的发明。Google LocalGoogle本地搜索，通过这一服务，用户可以使用关键字搜索在特定的城市查找某一类型的公司，并在电子地图上显示这些公司的具体位置。这项服务现在有了中国版本。 Google MapsGoogle地图搜索服务，让你浏览到世界各地的地图、公路等信息，比较上面提到的卫星地图来说，比较传统。Google MobileGoogle手机上网用户的服务，只要手机能连上这外网站，即可象用PC一样搜索图片、关键字等信息。Google Movie ShowtimesGoogle提供的电影上映时间搜索服务，只要输入一个地方的邮政编码或地址，就可以搜索到当地的电影院及电影的上映时间。Google NewsGoogle新闻站点，将最新的新闻呈现在大家的眼前，上面的所有新闻都是由Google特定的电脑自动聚合的。Google Notebook类似一个网摘工具，以插件的形式安装于浏览器，记录你在浏览网页时看到的有用的信息。Google PageGoogle推出的免费个人主页服务，用户可以在这里获得一个100M大小的免费主页空间。Google ReaderGoogle的在线RSS阅读器，Reader依靠RSS和Atom技术，可帮助用户及时获得信息，用户不必自己检查更新喜欢的站点，Google Reader可以帮你。Google Ridefinder美国12个城市的公交车和出租车的相关搜索。Google Scholar学术文章搜索引擎，高年级学生的必备，尤其一些经常需要撰写一些论文的朋友。Google Send to Phone利用网络发送手机短信的服务，感觉上没什么特别。Google SitemapGoogle的Sitemaps计划，旨在对网站信息搜索进行加速，增强索引能力。Google称：“这种协作搜索系统将进一步提高覆盖和刷新速度，使用户使用Google索此功能实现最优化。”Google呼吁网站管理员在网站服务器中放置Sitemaps格式的文件。这样，Google的搜索引擎就可以看到那些网页在网站内，那些网页内容被修改了。Google SMSGOOGLE SMS服务，是通过SMS查找特定信息的一项技术。它可以提供驾车服务，在无线产品中支持SMS。Google Suggest这是一个猜测你意图的测试站，当用户关键词搜索框中输入文字时，下拉清单将显示候补搜索单词或短语一览。还将显示找到的各单词或短语的网页数。从候补中选择单词或短语便可搜索。Google TalkGoogle推出的即时在线聊天工具，当时挺火爆的，业内很多人都说能跟各大即时聊天工具一拼，可是现在没多少个人用了，影响较低。Google ToolbarGoogle的搜索工具条，上面有很多实用功能，搜索、拦截弹出窗口、查看网页PR值等等一大堆。Google TrendsGoogle趋势服务，可以得到人们对于不同事物的关注程度，Google通过分析全球的搜索结果，分析处某一搜索关键词在Google被搜索的频率和相关统计数据。Google Video这又是一个新的尝试，Google推出的视频搜索内容丰富，不过国内用户好象会受到一定的限制。Google Web Accelerator可以加速网页的载入，尤其是对付一些我们网络访问较慢的外国网站更是好用Google Web SearchGoogle网站默认的搜索服务。Google WebmastersGoogle网站管理员中心，提供了一系列网站管理员常用的功能列表，包括“提交网站”，“Sitemaps”，“支持论坛”等等。HelloHello即时聊天工具，是一个极小的即时通信客户端，它和Google的看图软件Picasa一起工作，能让你和亲人好友分享图片。Picasa超强的图片管理显示的软件，得益于其高效的图片管理模式，我们可将电脑里所有的图片都让它归类，分析。它现在已是免费软件，大家可以让ACDSee下岗了。盈利模式Google 的关键词广告和搜索联盟一、关键词广告（Adwords）AdWords 指的是广告客户在Google 注册关键字，当一般用户搜索到这一关键字时，该企业的网站链接便会出现在搜索界面的右侧。Google 会按照用户点击该链接的次数收取广告客户相应费用。所有的Google AdWords 关键词广告会在全部的搜索结果页面上循环出现，每页最多8 个，不足8 个则客户的广告在每页都出现；超过8 个，则按序循环出现。AdWords 右侧的广告排名由每次点击费用（CPC）和点击率（CTR）共同决定，这意味着，单纯提高最高每次点击费用（CPC）并不一定能使广告排名靠前；而广告展示次数多，但没有点击率也不能使广告排名靠前。Google 广告的这一做法是为了鼓励广告商制作质量高的广告。Google 的收费标准是每次点击0.05-50 美元不等。同时，Google 让用户可以选择每日最高预算，当广告费用达到最高预算之后，该广告则不再参加竞价排名。二、广告联盟（AdSense）在 AdWords 之后，Google 又推出了技术更为先进的AdSense 广告模式，以会员的形式吸引更多的网站加盟到Google 的广告发布平台中。AdSense 相当于一个广告联盟，分为AdSense for content 和AdSense for Search 两种，前者是一种获取收入的快速简便的方法，适合于各种规模的网站发布商。它可以在网站的内容网页上展示相关性较高的 Google 广告，当用户在加盟网站上点击了相应的Google 广告后，加盟网站便可以从Google 获得广告收入。后者则可供联盟成员用来直接从任一网页向其用户提供 Web 搜索功能。AdSense forsearch 结果页使用 Google 的搜索技术提供相关结果，并且可对搜索结果页进行自定义，以便符合联盟网站的主题。同时，搜索结果页还能显示出与用户查询相关的 Google 广告，为联盟成员带来收入。加盟成员所获得的分成将由用户在其网站上点击Google 广告的次数所决定，尽管Google 没有公布具体的分成比例，但是Google 向联盟成员承诺，其获得的收入不会少于加入其他广告网的收入。三、技术授权自 1998 年创立以来，Google 曾尝试过好几种盈利模式。最初的尝试就是出卖搜索技术，即搜索技术授权，买主是以雅虎、美国在线等为主的大型网站。强大的搜索技术优势为Google 开掘了利润的源泉，也开辟了持续发展的重要途径。当然，搜索技术授权这一盈利模式存在一定的弊端，而且由于互联网行业的激烈竞争，使得很多大型门户网站对搜索领域虎视眈眈，转而着手开发自己的搜索技术。因此Google 在创立之初就意识到，搜索技术授权只能是一种权宜之计，无法维持网站的生存和发展需要，必须要找到稳定可靠的盈利方式。Google 的盈利模式主要包括两个部分：搜索技术授权和第 6 页版权所有网络广告。Google 的网络广告模式又分为两种：关键词广告（Adwords）和广告联盟（Adsense）（详见附件二）。2006年，来自Google 网站的关键词广告（即Adwords）收入所占比重为60%，来自Google 广告联盟的（即Adsense）收入所占比重为39%。搜索技术授权收入所占比重为1%。Google Adwords 后台，为什么又要设计出 4 种匹配模式呢？难道谷歌是有毛病吗？显然不是！ 谷歌后台，对关键字的匹配模式分为四种：广泛匹配，词组匹配，完全模式和否定匹配。 这里，我简单扼要的解释一下，这四种匹配有何区别：广泛匹配意思是：与你所投的关键字相关的整个行业类的关键字都会自动与你的广告所匹配，比如说，你投的关键字与健康类的，那么的话，你应用广泛匹配，当用户搜索医疗类的关键字，你的广告也有可能出现在搜索的结果当中。词组匹配就是说，当用户搜索包括你关键字的长尾关键字时，你的广告有可能会展示出来。 完全匹配，这个就是非常精准的，也就是说，用户唯有搜索你投的关键字才会出现你的广告信息，其它与你关键字不相同的字绝不可能出现。 否定匹配，这个一般要与广泛匹配运用。其作用是用户搜索某个关键字时，你的广告绝对不 会出现！也就是限制了你不想要的客户点击你的广告，从而节省广告成本。外商投资企业需改变登记注册事项,应当及时办理变更登记。变更项目应在报经原审批机关批准后30天内向登记主管机关申请办理变更登记。improve, security prevention capacity obviously enhanced, security hidden and security accident obviously reduced, effective guarantees information health development. XX Education Centre regularly carry out day-to-day network security monitoring information and equipment. By the appropriate technical staff, XX network engine room maintenance staff on site management and maintenance on a regular basis, scheduled viewing of networks, systems, databases and associated equipment operating conditions, and make a record. Computer lab maintenance managers regularly run a variety of devices in the school information system parameters, server systems and various data backup, so that there was a hardware failure in a system crash can resume quickly and efficiently. Computer lab maintenance managers establish a network antivirus system, Avira Virus system on a regular basis, and anti-virus software security assessment, time to upgrade. Computer lab maintenance management for all equipment in the room a regular dust, replace the old label. Regularly host servers, network switches, core routing, firewalls, hardware maintenance, such as equipment failure, should be processed in a timely manner in order to ensure safe and reliable operation of the system. In XX city information and equipment was established within the Centre, educational metropolitan area network center machine room XX. Servers and data stores and applications to set up in XX City metropolitan area network center machine room. WindowsServer2003, windowsServer2008, windowsServer2012, Linux, the operating system, the database for SQL Server2008, Office software, such as Microsoft Office software. Schools (units) of computer, information system security products for domestic products, including the use of 360 and kingsoft Internet security software. XX education metropolitan area network used by the server for HP, firewall and information security product for Huawei and Cisco products. In their daily work, to publicize related knowledge and information security considerations. Enhanced global awareness of network and information security, and strive to achieve network everyone knows security and virus before the guard, to improve network and information security, ensure that the XX education system network and information system security. Tracking reporting system requires all parties to strengthen collaboration, work closely with emergency safety plan developed XX education metropolitan area network, regularly carry out emergency drills, and carried out special funds every year to protect the security of information. Annual 2-3 professional training for network managers in the city, forming technology with a strong professional and technical team, school network managers on common network failures and be capable of solving security issues. Issues that cannot be resolved, timely forms of meetings, such as meetings, analysis, and solutions through a meeting, without rolling up the ability to solve problems, and feedback to superiors in writing departments to resolve. Through self-examination, we are well aware, relative lack of investment in education, facilities and equipment for further updates, education development is still uneven, new education concepts need to be further enhanced to some extent and restricting the development of city education. We will take the opportunity of government supervision, to strive for the province education demonstration counties as a driving force, further increase input in education, efforts to promote thelong wing, and Li Wanfu, and Michael Jenkins, and Chen Jian, and Song and xiaochuanyun, 7 bit comrade participate in province backbone face-to-face or network learning, do each teaching points are has teachers participate in training, October 17, 2013, issued XX city education information and equipment Center on requirements the teaching points school for good satellite ground station installation prepared of notification, requirements school related management personnel familiar XX province teaching points digital education resources full cover project construction management manual, Particularly with regard to installation preparation parts according to the point of XX province full coverage of digital educational resources in the project construction management manual . Devices are able to receive TV signals and IP data, the schools have school training and school-based application to use good. Actively organize implementation of a division of a class, a teacher in one class activity. XX in XX city first to complete full registration of teachers working in this city, XX, Sun class rate of 54 per cent respectively, the forefront. In XX, a division of a class, a class a total ranked first in Division activities, was awarded the national ministerial one, 2 provincial second prize, third prize at the provincial level 3. Actively organize implementation of the e-learning space the work of everyone. At present, in the open space of public service platform of provincial educational resources teachers number 2444, 83 to the total nu