知识产权培训

IntellectualPropertyinChina知识产权在中国,Outline提纲,Part1WhyisIPrelevanttoyou?为什么知识产权与你息息相关？,Part3WhenisIPcreatedandwhoownsit?知识产权何时被创造及被谁拥有？,Part4Whyarecontractssoimportant?为什么合同如此重要？,Part2WhatisIP?知识产权是什么？,Part1WhyisIPrelevanttoyou？为什么知识产权与你息息相关？,WhyisIPrelevanttoyou?,Sourcing采购QualityControl质量控制Buying购买,Whatareyoubuying?你要买什么？IsthereanyIP?货物上有知识产权么？DoyouowntheIP?你拥有知识产权么？DotheyowntheIP?对方拥有知识产权么？DoessomeoneelseowntheIP?其他人拥有知识产权么？,Patents专利,Copyright版权,Tradesecrets商业秘密,Trademarks商标,WhatisIP？什么是知识产权？,Copyright,Trademarks,Patents,Tradesecrets,Chinaisa“helpyourselfjurisdiction”中国是“自助式的法律体系”,FairCompetitionRights公平竞争权,trademarks商标,thestrongestprotectionregisteritinChina最有力的保护在中国注册“firsttofile”jurisdiction“先申请”制度haveafilingstrategycoverallelements有一个申请策略-包含所有的元素brandnamese.g.MacDonalds品牌名称，例如：麦当劳slogansImlovingit.口号-我就喜欢logos,mascots,标志，吉祥物colorcombinations颜色组合,oritcouldbepackaging或者可以是商品装潢,Chinesebranding中文品牌,localisedChinesebrand?本土中文品牌？haveoneorbegivenone,usethenamegivenbythemarket,ifany拥有一个或被给予一个，或者使用市场给予的名字，如果有的话,protectitfrombeinginfringedordiluted!保护其防止被侵权或被淡化！,Copyright著作权,logos,broadcasts,songs,publications,software,movingimages,websites,photographs.标志，广播，歌曲，出版物，软件，电影画面，网页，照片notideas并非思想rightsariseoncreation权利由创造而生voluntaryregistrationinChina在中国为自愿注册,Patents专利,nosubstantiveExaminationincreasinglychallengedbyinfringers10yearsprotectiontermfastregistration(8-10mths)lessexpensive,substantiveExaminationstrongPresumptionofvalidity20yearsprotectiontermslow(3-4years)moreexpensivecoversprocesses,InventionPatents,UtilityModel/DesignPatents,Designpatent设计专利,Easytoregister,nosubstantiveexamination容易注册，非实质审查Certainelementofyourtradedresswhichmaynotbeprotectedfullybytrademark你的商业外观的某些元素不能完全被商标所覆盖保护10years10年期限Usedasadefensivemeasure作为防卫性措施使用,tradesecrets商业秘密,informationthatgivessomeoneanadvantageovercompetitors给予某人超越竞争者的优势的信息oftenthisisallIPownerhasinChina通常在中国为所有的知识产权权利人所具有unregisteredIP,perpetualright非注册的知识产权，永久性的权利extracareindissemination在传播中须特别保护e.g.customerlists,supplierinformation,manufacturingprocesses,productformulations(whichcannotbedeterminedfromtheproductitself)范例：顾客名单，供应商信息，生产流程，产品配方（非产品本身所能决定）,WhenisIPcreatedandwhoownsit?知识产权何时被创造及被谁拥有？,Whensomebodyprovidesyou:别人提供你：Samples样品Brochures手册Pictures,etc.图片等Question:DoesIPexistinanyoftheseexamples?问题：在这些例子中有任何知识产权么？,Step1:askthesupplierwhatrightstheyownorwhatrightstheyarelicensed?第1步：询问供应商他们拥有什么权利以及他们被许可了什么权利？,Step2:Iftheyownrights,askforevidenceofcertificationorcontracts.第2步：如果他们拥有权利，要求证明或合同证据。,Step3:Ifthereareanyclaimsontheproductsorevidenceofregisteredrights,thenaskforasearchtobedone.第3步：如果产品上有任何主张或是有任何权利被注册的证据，要求做一个查询。,Changes+Developments改变与发展,Whathappenswhenyouwanttocreatesomethingnew,likeadesignorbrand?如果你想创造一些新东西，比如设计或品牌时，会发生什么？AgreewhowillownthedesignsorIP就谁会拥有此设计，或，知识产权，达成一致YoucanOWNthechangesordevelopmentsifyouspecifyinadvanceandcommissionthedevelopmentthroughcontract.如果你事先列名并且通过合同作出委托，你能够拥有这些改变或发展。,Whyarecontractssoimportant?,Useofgoodcontracts善用合同,EnsureIPissuesarespeltout!确保知识产权事项被清楚说明！IPbelongstoyouplusmoulds,tooling,drawing,softwareetc.知识产权属于你包括模具、工具、图纸、软件等Canonlydowhatisexplicitlypermittedundercontract,onlybuyquantitiesrequiredno“extraproduction”仅能做清楚的合同中清楚的允许的，仅购买所需要的数量不要“多余产品”Totalbanonsubcontracting/sublicensingunlessyouhavevettedbefore-handandagreedinwritingwhy?LosecontrolofuseofIPmaterials对分合同/分许可绝对禁止，除非你事先检查过并书面同意。原因？失去对知识产权的使用的控制Nosharingofmouldswithanythirdparty不得同第三方共享模具。,Usecontractseffectively有效的使用合同,supply/distributionchainmanagement供应/销售链管理Manyhavefew,ornocontracts,allthroughthechain很多都只几乎没有或没有合同，都通过链Manylosecontrolofwhois/isnotauthorisedtouseIP,andforwhat很多受权/非受权失去了使用知识产权的控制，为什么Notsurprisingthatinfringementsbecomerife!侵权变得普遍并不惊人！Eventuallyyoumaylosecontrolaltogether最终你可能失去全部控制Sousecontracts,capturedata,raiseawareness所以利用合同，获得数据，提高意识,Buyingrightsanddealingwithcontractors购买权利及同订约人谈判,bewareexternaldesigners,IT,PRandadvertisingconsultants-particularlyiftheyreporttoSuppliers留意外部的设计、信息技术、公关及广告顾问，特别是他们是否向供应商汇报alwaysassumethatyouwillownnothingunlessyouhavesomethinginwritingwhichhasbeenpreparedbyKAL总是假使你不拥有任何权利，除非你通过经KAL准备好的书面材料拥有之,OtherBasicContracts其他基本合同,AssignmentsofCopyright著作权转让usewhenworkingwiththosecreatingpackaging,booklet,instructions在同创造性的包装、手册、指南有关时使用LicencesofCopyright/TradeMarks著作权/商标许可usewhenSuppliermaybeofferinglimitedexclusive在供应商可能提供有限的独占性权利时使用,Packaging,Assignmentsofcopyrightegforpackaging,BeCarefulofOEM!注意贴牌加工！,UnsettledinlawsofarinChina目前中国法仍未有定论commissionersofOEMdealsinChinashouldconfirmanylocalregistrationsoftheirforeignregisteredtrademarksandseekconsentofanylocalownerspriortocommencementofsuchOEMmanufacturing.涉及贴牌加工应当确认任何在外国注册商标的境内注册以及在贴牌加工生产之前寻求境内所有人的确认CaseStudy:(NIKEcase)案例研究：耐克案,Supplierscanbetricky-whoownsthetrademark?Inwhichcountries?供应商可能是狡猾的谁拥有这个商标？在哪国？,SourcinginAsia:KAL在亚洲采购：KAL,askquestionsastorights询问与权利相关的问题ifitlookstoogoodtobetrue,itprobablyis如果看上去太好了以致难以相信，可能就是这样askKALssupplierhowlongthegoodshavebeenmanufacturedbythemandhowtheproductwasdeveloped询问KAL的供应商这些产品生产用了多久以及这些产品如何被制造,Sourcingoutsideyourjurisdiction区域外采购,justbecauseitcanbelegallymadeincountryofsourcedoesnotmeanitcanbesoldincountryofretail只是因为能在来源国合法制造，并不意味着其能在销售国合法出售alwaysgetwarrantiesandindemnitiesfromsupplier总是向供应商要求保证和赔偿ifindoubt,dopatent/design/trademarksearchincountryofretail如果有疑问，在销售国做专利/设计/商标查询,Carrefourisobsessedwithcounterfeits,fakeLVbagsandfakeworldcupballs,foundinitschainstores家乐福为假冒产品困扰，假冒LV皮包和假冒世界杯用球在其连锁店被发现,Otherpreventivemeasures其他预防性措施,Donthandoverdrawings/prototypesbeforedealisdone在交易完成前不要移交任何图纸/原型Becarefulofrevealingeverything(“blackbox”)小心的披露任何事（“暗箱”）Controlofreferencegroup相关人的控制Considerlayoutfactory,process“secure/r