设计类常用英语单词

设计专业英语常用单词汇编一、平面设计常用英语单词9平面设计graphicdesign企业识别系统corporateidentitysystem企业视觉形象计划corporatevisualidentityprogram标识logo标识图案logopattern标准字体logotype商标trademark标准色彩housecolor独特风格housestyle提案及制定该机构视觉形象计划的形象标准手册corporatedesignmanual视觉辨认力测试legibilitytest色彩样本条colourswatch提案presentation纸类stationery营业报告书annualreport理念识别MindIdentity行为识别BehaviourIdentity视觉识别VisualIdentity商标、标志trademarkandsigns包装设计packagingdesign书籍装祯bookbinding商业美术commercialarts商业摄影commercialphotography字体设计literaturedesign橱窗设计windowdisplay容器造型containermodelling插图illustrations广告advertisement美术字artisticcalligraphy广告画、宣传画poster手提袋handbag购物袋shoppingbag美国广告协会AAAAtheAmericanAssociationofAdvertisingAgencies（在广告公司和广告客户之间起联系作用的）广告负责人accountexecutive即兴广告adlib广告advertising广告代理人、广告公司advertisingagency广告代理人advertisingagent广告经纪人advertisingbroker广告记录表advertisingcalendar广告周期advertisingcycle广告经理advertisingmanager广告调研advertisingresearch广告中间商agentmiddlemen销售分析anatomyofasale（电视、广播广告的）最后定稿answerprint美术指导artdirector广告中的非文字部分artofArtwork字母的上半（或下半）出头部分ascender广告初稿的编排草稿asymmetricallayout广告妙语attentiongetter广告对象audience广告的有声部分audio广告正文bodycopy商品的品牌名称brandname广播广告broadcastadvertising小册子brochure产业出版物businesspublication购买动机buyingmotive月历设计calendar商品说明书catalogue分类广告classifiedadvertising商业广告commercialadvertising商业广告艺术家commercialartist消费者广告consumeradvertising消费者consumers合作广告cooperativeadvertising广告撰稿负责人copychief广告（文案）撰稿员copywriter广告语句（文案）创作copywritting公司广告部corporateadvertisingdepartment（广告）创意大纲creativeplatform工业广告industrialadvertising广告插页insert封面内页insidefrontcover封底内页insidebackcover封底backcover国际广告internationaladvertising广告布局（版式）layout广告时间timespot广告预算taskbudgeting（一种成本极底的）广告传单throwaways（印有广告商品或广告信息的）小商品specialities广告口号、标语slogan车站广告牌stationposter产品形象ProductImage形象策略ImageStrategy公共关系PublicRelations运筹学OperationsResearch设计策略DesignPolicy艺术总监ArtDirector二、色彩类常用英语单词黑black白white黄yellow洋红（品红）magenta青cyan绿green灰gray紫purple红red深红crimson朱红vermilion粉红pink猩红、鲜明scarlet玫瑰红rosemadder胭脂rouge赭石umber橙黄orange古铜色、赤褐色bronze藤黄rattanyellow/lightbrightyellow柠檬黄lemonyellow土黄yellowochre赭黄sienna翠绿emerald棕、褐brown淡绿lightgreen深绿darkgreen/intensegreen石绿mineralgreen蓝blue天蓝azure淡蓝lightblue深蓝darkblue靛青indigo花青flowerblue钴蓝cobaltblue群青ultramarineblue紫罗兰violet金色golden银色silver象牙色、乳白色ivory铅色、铅灰色leaden乳金milkgold铅白leadwhite色样coloursample色Color光谱Spectrum物体色ObjectColor固有色ProporColor色料ColoringMaterial色彩混合ColorMixing牛顿色环NewtonsColorCycle色矢量ColorVector三原色ThreePrimaryColors色度ChromaticityXYZ表色系XYZColorSystem实色与虚色RealColorandImaginaryColor 色温ColorTemperature色彩三属性ThreeAttribtesandColor色相Hue色相环ColorCycle明度Valve彩度（纯度）Chroma环境色EnvironmetalColor有彩色ChromaticColor无彩色AchromaticColors明色LightColor暗色DarkColor清色ClearColor浊色DullColor补色ComplementaryColor类似色AnalogousColor一次色PrimaryColor二次色SecondaryColor色立体ColorSolid色彩工程ColorEngineering色彩管理ColorControl暖色与冷色WarmColorandColdColor前进色与后退色AdvancingColorRecedingColor膨胀色与收缩色ExpansiveColorandContractileColor重色与轻色HeavyColorandLightColor色调ColorTone暗调Shade明调Tint中间调Halftone色彩调和ColorHarmony配色ColorCombination色彩的感情FeelingofColor色彩的象征性ColorSymbolism色彩的嗜好ColorPreference流行色FashionColor色彩设计ColorDesign三、工业与建筑设计常用英语工艺美术设计CraftDesign工业设计IndustrialDesign广义工业设计GenealizedIndustrialDesign狭义工业设计NarrowIndustrialDesign产品设计ProductDesign传播设计CommunicationDesign环境设计EnvironmentalDesign商业设计ComercialDesign建筑设计Architectural一维设计One-dimensionDesign二维设计Tow-dimensionDesign三维设计Three-dimensionDesign四维设计Four-dimensionDesign装饰、装潢Decoration家具设计FurnitureDesign玩具设计ToyDesign室内设计InteriorDesign服装设计CostumeDesign包装设计ackagingDesign展示设计DisplayDesign城市规划UrbanDesgin生活环境LivingEnvironment都市景观Townscape田园都市GardonCity办公室风致OfficeLandscape设计方法论DesignMethodology设计语言DesignLanguage设计条件DesignCondition结构设计StructureDesign形式设计FormDesign设计过程DesignProcess构思设计ConceptDesign量产设计，工艺设计TechnologicalDesign改型设计ModelChange设计调查DesignSurvey袖珍型设计PocktableType便携型设计Protabletype收纳型设计SelfcontainningDesign装配式设计KnockDownType集约化设计StackingType成套化设计Set(Design)家族化设计Family(Design)系列化设计Series(Design)组合式设计UnitDesign仿生设计BionicsDesign功能Function独创性Originality创造力CreativePower创造性思维CreatingThinking集体创造性思维法BrainStorming设计决策(Design)DecisionMaking功能分析FunctionalAnalysis生命周期LifeCycle照明设计IlluminationDesign人类工程学HumanEngineering人机工程学Man-MachineEngineering四、设计美学常用英语美Beauty现实美ActureBeauty自然美NaturalBeauty社会美SocialBeauty艺术美ArtisitcBeauty内容与形式ContentandForm形式美FormalBeauty形式原理PrinciplesandForm技术美BeautyofTechnology机械美BeautyofMachine功能美FunctionalBeauty材料美BeautyofMaterial美学Aesthetics技术美学TechnologyAesthetics设计美学DesignAesthetics生产美学PAroductionAesthetics商品美学CommodityAedthetics艺术Art造型艺术PlasticArts实用艺术PracticalArt时间艺术TimeArt空间艺术SpatialArt时空艺术TimeandSpatialArt一维艺术OneDimantional二维艺术twoDimantional三维艺术ThreeDimantional四维艺术FourDimantional舞台艺术Stagecraft影视艺术ArtsofMmovieandTelevision环境艺术EnvironmentalArt美术FineArts图案Pattern构思Conception构图Composition造型Formation再现Representation表现Expression构成Composition平面构成TowDimentionalComposition立体构成ThreeDimentionalComposition色彩构成ColorComposition空间构成CompositionofSpace多样与统一UnityofMultiplicity平衡Balance对称Symmetry调和、和声Harmony对比Contrast类似Similarity比例Proportion黄金分割GoldenSection节奏Rhythm旋律Melody调子Tone纹样Pattern形态Form有机形态OrganicForm抽象形态AbstractForm简化形态SimptifiedForm变形Deformation透视画法Perspective线透视LinearPerspective视点EyeonPicturePlane灭点VanishingPoint平行透视ParallelPerspective成角透视AngularPerspective斜透视ObliquePerspective单点透视SinglePaintPerspective两点透视Tow-PointPerspective三点透视Three-PointPerspective鸟瞰图BirdsEyeView平面视图GroundPlain轴侧投影AxonometricProjection设计素描DesignSketch模型Model石膏模型PlasterModel木制模型WoodenModel仿真模型FinishedModel计算机辅助设计computer aided design计算机辅助制造ComputerAidedManufacture计算机三维动画ComputerThreeDimentionalAnimation计算机艺术ComputerArts计算机图象处理ComputerImageProcessing五、传媒设计常用英语单词传播Communication大众传播MassCommunication媒体Media大众传播媒体MassMedia视觉传播VisualCommunication听觉传播HearingCommunication信息Information符号Sign视觉符号VisualSign图形符号GraphicSymbol符号论Semiotic象征Symbol象征标志SymbolMark图象设计VisualCommunicationDesign视觉设计VisualDesign视觉传播设计VisualCommunicationDesign图形设计GraphicDesign版面设计Layout字体设计Lettering广告代理业AdvertisingAgency广告媒体AdvertisingMedia广告目的AvertisingObjectives广告伦理MoralityofAdvertising广告法规LawofAdvertising广告效果AdvertisingEffect广告文案AdvertisingCopy广告摄影AdvertisingPhotography说明广告InformativeAdvertising招贴画海报Poster招牌Sign-board小型宣传册Pamphlet大型宣传册Portfolio商品目录Catalogue企业商报HouseOrgan户外广告OutdoorAdvertisingPOP广告PointofPurchaseAdvertising展示Display橱窗展示WindowDisplay展示柜Cabinet博览会Exposition万国博览会WorldExposition工业包装IndustrialPacking标签Label动画Animation插图Illustration书法Calligraphy印刷Initial设计费designfee标准standard注册商标registeredtrademark六、设计思潮与流派学院派Academicism理性主义Rationalism非理性主义Irrationalism古典主义Classicis