外贸函电课件第二章商务信函的结构与格式.ppt

Chaptertwo,TheStructureandtheFormatofBusinessLetters商务信函的结构与格式,PartsofaBusinessLetter,EssentialParts必要部分1.Theletterhead信头2.Thedateline日期3.Theinsidenameandaddress收信人名称地址4.Thesalutation称呼5.Thebodyoftheletter信文6.Thecomplimentaryclose结尾敬语7.Thesignature落款OptionalParts附加部分8.Theattentionline具体收信人9.Thesubjectline事由10.Thereferencenotation案号11.Theenclosure附件12.Thecarboncopynotation抄送13.Thepostscript附言,1.Letterhead(信头),Asthefirstandmostobviouspartofacompanysbusinessletter,hastwofunctions:toidentifywherethelettercomesfrom,andtoformonesimpressionofthewriterscompany.Itisprintedinthecenterorontheleftmarginatthetopofthepage.TradeMark(公司商标)NameoftheCompany(公司名称)Address(地址)P.O.Box(邮政信箱)PhoneNo./CellPhone(电话号码)FaxNumber(传真号码)E-mail(电子邮件地址)Website(网址)YearofEstablishment(公司成立年代)LineofBusiness(行业名称),HowtoWriteanAddress英文地址的写法,AirEnvironmentalMechanicalEquipmentLimited2076WestMainStreetDevon,EX140RAU.K.,公司名称,门牌号，街道,城市，邮编,国家,2.Date(发信日期),Whenawriterbeginshisletterwriting,hemustaddthedateafewlinebelowthelastlineoftheletterhead.Thedatelineconsistsofthemonth,dayandyear.AmericanStyle:MonthDate,YearSeptember16,2005BritishStyle:DateMonth,Year16thSeptember,2005,3.InsideAddress(信内住址),SamplesofInsideAddress,Mr.JohnP.Mohan(姓名)Chairman（职称）LososAngelesAreaChamberofCommerce（公司名）350S.BixelStreet（街道）LosAngeles,CA90017（城市，邮编）U.S.A.（国家）,4.Salutation(称呼),位置：必须齐头写法：对男士（正规）：DearSir,或DearSirs,或Gentlemen:对女士（正规）：DearMadam,或DearMesdames,对关系密切的商业伙伴：DearJack*一般后接逗号，如果用gentlemen则用冒号。,5.BodyoftheLetter(正文),Inthefirstparagraph,considerafriendlyopeningandthenastatementofthemainpoint.Thenextparagraphshouldbeginjustifyingtheimportanceofthemainpoint.Inthenextfewparagraphs,continuejustificationwithbackgroundinformationandsupportingdetails.Theclosingparagraphshouldrestatethepurposeoftheletterand,insomecases,requestsometypeofaction.,6.ComplimentaryClose(结尾敬语),位置：齐头式靠左对齐，混合式和改良式偏右，简化式省略。.正规场合下常用：1.Yoursfaithfully,2.Yourstruly,3.Faithfullyyours,4.Trulyyours,SevenAdditionalParts.(书信的)英文七個附加部份,(8)ReferenceNumber(参考文号)(9)Attention(承办人)(10)Subject(事由)(11)DictationInitial(发信人及打字员姓名缩写)(12)Enclosure(附件)(13)CarbonCopy(副本抄送)(14)Postscript(附记),信函格式theFormatandFeaturesofBusinessLetters,ITheStructureofaBusinessLetterTheindentedstyle(缩行式)Theblockstyle(完全平头式)Themodifiedblockstyle(改良平头式)Thesimplifiedstyle（简单式）,Theindentedstyle(缩行式),TheFullBlockFormat(齐头式),ThemodifiedBlockFormat(改良齐头式),Thesimplifiedstyle（简单式）,信封格式theEnvelopesAddressing,中国地名的翻译规范用汉语拼音直译;一个地名只大写第一个字母例如：“山东青岛”Qingdao,Shandong.QingDao,ShanDong.常用缩写:Rd.=Road（路/街）,Fl.=Floor（楼）,Ave=Avenue（大道）,写信人在上，收信人在下根据收信人名称地址的写法分两种格式：,缩格式：收信人名称地址逐行右缩,齐头式：收信人名称地址左端对齐,练习：将下列句子改为积极语气（PositiveApproach）,1.Wehopeyouwillnotbedisappointedwiththeresults.Wehopeyouwillbepleasedwiththeresults.2.Wecannotprocessyourorderuntilyouhavepaidthebalanceonyouraccount.Wewillbegladtoprocessyourorderonceyourbalancehasbeenpaid.3.YoucannotvisittheplantexceptonSaturday.YoucanvisittheplantonlyonSaturday.4.Donotwalkonthegrass.Stayawayfromthegrass.5.Smokingisnotpermittedanywhereexceptinthelobby.Sm