牛津译林版 M4U1 advertising word power

Unit1,Advertising,Wordpower,嚺,t,同“嚃”。不咀嚼而咽下。,夔,ku,古代传说中的一种龙形异兽。,巘,yn,大山上的小山,Unpredictable,agroupoflettersaddedtothebeginningofaword,themainpartofaword,agroupoflettersplacedattheendofaword,Lookatadialogue.,A:Doalladsplaytricksonpeople?B:No.PSAsusesomeofthesamemethodsascommercialads,likeattractivepicturesandexcitinglanguage,buttheyarenotmeanttotrickus.,Howtoformadjectivesfromnounsorverbs?,mercialv.attractivev.exciting,Usingsuffixes,commerce,attract,excite,Herearesomeofthedifferentwaystoformadjectivesfromnounsorverbs.,Noun+yadjective,healthwealthdirtluckhand,healthywealthydirtyluckyhandy,heroicclassicfantasticenergetic,Noun+icadjective,heroclassfantasyenergy,centerfunctionnationofficeraceculture,Noun+aladjective,centralfunctionalnationalofficialracialcultural,dangerpoisonfameadventure,Noun+ousadjective,dangerouspoisonousfamousadventurous,helpusesuccesshopebeautypeacepain,Noun+fuladjective,helpfulusefulsuccessfulhopefulbeautifulpeacefulpainful,amazesurpriseboredisappointplease,Verb+ed/ingadjective,amazing/amazedsurprising/surprisedboring/boreddisappointing/disappointedpleasing(pleasant)/pleased,attractacttalkcompetecreateproduce,Verb+iveadjective,attractiveactivetalkativecompetitivecreativeproductive,medical,electrical,enjoyable,reasonable,dangerous,adventurous,joyful,mouthful,cloudless,hopeless,BestClothingShop,Downtown,Environmentalfriendly,对环境友好的,SalesandMarketing,product,Salesandmarketing,产品,销售人员,销售部,市场部,消费者,市场调查,市场份额,salesman/salesboy,saleswoman/salesgirl,salesdepartment,marketingdepartment,customer/consumer,marketresearch,marketshare,salesfigure,salestarget,销售数字、销售额,销售目标,PairworkCompletethedialoguebetweenMr.CarterandMs.Jonesinthetextbook.,Mr.Carter:Ournewproducthasbeenonthemarketforonemonth.Whatisits_now?Ms.Jones:Wehaveabouta15percentshareofthemarketatthemoment.The_roseby5percentacrossthewholecountry,andarecontinuingtorise.,marketshare,salesfigures,Mr.Carter:Thatsquiteencouraging.Ithinkitisbecause_reallylikeouruniquedesign.Iwouldlikeyoutodosomefurther_aboutyoungpeoplesviewsontheproduct.The_shouldalsofinishthereportonthenextmonths_byMonday.,marketresearch,sales&marketingdepartment,consumers,salestargets,Ms.Jones:Weredoingit