促销方式(英语)

Sales promotionIn order to make the company products can better for customers to purchase, now the market a variety of sales promotion means, a major means of promotion product discounts, coupons, gifts and products and so on.Discount preferential: in general to choose at an appropriate time, such as festivals, such as seasonal season discount below the normal price the price of goods sold, to enable consumers to obtain affordable goods, the highest rate of discount promotion.Preferential card: giving away or selling discount card. Card send objects can be selected by the shop famous people, also can be to shop shopping frequency or number of vip. Currently on the market for more than 30% of the enterprises or by such means for product marketing.Exquisite gift: let consumers in the purchase of goods for exquisite gifts, cost may not be very high, but it must be a beautiful appearance, often use, high rate of use of promotional items.Exhibition type promotion: in stores located counter to the new product promotion exhibition, this promotion is usually in retail stores unified the introduction of new products or old commodity packaging, taste changes, performance when using. The purpose of rapidly to the customer is introduced and the promotion of goods, for the recognition of consumers.Although there are currently on the market a variety of sales promotion means, but through market research found that the current market discount type promotion effect is best, can also set up special zone, holiday weekend breaks and bulk price concessions. At the same time, special type preferences can let consumer psychology can accept. Therefore, currently the most popular type of discount promotions.为了让企业的产品能够更好的让顾客进行购买，现如今市场上出现了多种产品促销手段，主要促销手段有产品打折、兑换券、赠品以及产品展示等等。打折式优惠：一般要选择在适当的时机，如节庆日、换季时节等打折以低于商品正常价格的售价出售商品，以使消费者获得实惠的商品，目前打折类促销率最高。 优惠卡优惠：即向顾客赠送或出售优惠卡。优惠卡发送对象可以是由店方选择的知名人士，也可以是到店购物次数或数量较多的熟客。目前市场上超过30%的企业或以通过此种手段进行产品营销。 精美礼品赠送：让消费者在购买商品时给予精美的礼品，成本不一定要很高，但一定要是外形美观，经常使用，使用率高的促销品。展览式促销：在店里设柜台对新产品进行宣传展览，这种促销方式通常是在零售店统一推出新商品时或老商品改变包装、品味、性能时使用。目的是迅速向顾客介绍和推广商品，争取消费