江苏省徐州市王杰中学高一英语课件：Unit1 Reading1(牛津译林版必修4)

Lead-in:,Waterprotection,SalesofCocoCola,learnmoreaboutads,Brainstorming,advertisements,what,where,why,how,functions,attitudes,advantages,disadvantages,Words-matching,1persuasive2promote3intended4beawareof5cure6nationwide7schooling8committingsuicide,asendingbabletomakesomeonebelievesomethingcmeantorplannedtododkillingoneselfehelpathingoranideabecomepopularfknoworrealizegmakesanillpersonbetterorsolvesaproblemhhappeningthroughoutacountry,b,e,c,f,g,h,a,d,Beforereading,Fast-reading,1Whatdoadvertisementsencouragepeopletodo?2WhatdoesPSAsstandfor?3WhatarePSAsmeanttodo?,Tobuyaproductorserviceorbelieveinanidea.,Publicserviceadvertisements.,Toeducatepeopleabouthealth,safetyoranyotherissuewhichaffectspublicwelfare.,Mainideaofeachparagraph,Para.1Para.2Para.3Para.4Para.5Para.6,Briefintroductionofads,Whatisanad?,Untrueclaimsaboutproducts,Howtoidentify(辨别)anad?,Publicserviceads,Theadviceonads,DetailedReading,1Advertisementsarefoundinmanyplaces.2PSAsareonlyfoundinnewspapers.3Alladvertisementstellthecompletetruth.4PSAsandcommercialadsusesomeofthesamemethods.5Commercialadscangiveusvaluableinformationabouthowtoliveourlives.6AnadwarningpeopleagainstsmokingisanexampleofaPSA.,FurtherReading,notonly,Notall,PSAs,Whatsthesimilaritiesanddifferencebetweencommercialadvertisementsandpublicserviceadvertisements?,Post-reading(Consolidation),similarities,billboards,newspapers,magazines,theInternet,radio,television,useattractiveandoriginalimagesandcreativelanguage,differences,topromoteaproductorservice,toeducatepeople,charged,freeofcharge,no,yes,commercials,Advertisements,PSAs,promote,charged,tricks,examples,educate,freeofcharge,believable,radio,TV,images,language,Readingstrategy:,readingexpositorywriting,（说明文）,introductionofsubject,supportingdetails,conclusion,asubject,Homework:,1Finishthearticl