《英语 基础模块》下册 Unit 9 Advertisement.pptx.ppt

,Unit9,英语基础模块（下册）,Advertisement,Advertisement,Aims:,Advertisement,Aims:,Procedures:,Advertisement,BrainstormtheAdvertisement,Quiz:Whatisanadvertisementusedfor?,Quiz:Howcanwemakeanadvertisement?,Quiz:Wherecanwemakeanadvertisement?,Advertisementsareusedtosendcommercialinformationaboutsomecommoditiesorservicestothepublic.,bringingproductsorservicestotheattentionofpotentialandcurrentcustomersbymeansof,MI-Xiaomi,小米国产自主品牌中的佼佼者，以全新营销模式和“为发烧而生”驰名。,Sendingbrochures,flyersormails,showingpostersornewspaperads,makeradio,TVortheInternetcommercialsandsoon.,Advertisement,FastReading,Readthetextfast,andthenanswerthefollowingquestions.,1.Whatisanadusedfor?,tosendcommercialinformationaboutcommoditiesorservicestothepublic.,Brochurescancontainagreatdealofinformationifdesignedwell.,2.Whatdobrochurescontain?,3.Whydoweputadinnewspapers?,4.WhodowemakeTVcommercials?,Becausemostadultsreadnewspapers,soputtingadsinnewspapersisacommonwayofadvertising.,TVcommercialsareusuallyveryexpensive.ButitissaidthatadsonTVhaveagoodeffectbecauseTVisbecomingmoreandmorepopular.,Weallknowthatsomeadsgivefalseinformationtomisleadus.,Adscanmoreorlessmakeconsumerschangetheirattitudetowardsomeproductsorservices.,5.Howabouttheadsaffection?,6.Howcanadsmisleadus?,So,itisnecessarythatwemakesurewhatisrealandwhatisfalseintheads.,7.Whatcanwedowhenwereadads?,Whatisanadvertisement?Advertisementsareusedtosendcommercialinformationaboutsomecommoditiesorservicestothepublic.,广告,广告是用来向公众传递商品或服务信息的。,广告,Whatisanadvertisement?Advertisementsareusedtosendcommercialinformationaboutsomecommoditiesorservicestothepublic.,beusedto:表示“被用来做”,beusedtodo被用来做；注意同beusedtodoing的区别使用。e.g.1.木材用来造课桌。Woodisusedtomakeintodesks.2.电脑可用来做很多事。Computerscanbeusedtodomanythings.,广告,Whatisanadvertisement?Advertisementsareusedtosendcommercialinformationaboutsomecommoditiesorservicestothepublic.,IfafashionshowistobeheldonSaturday,andyoupaintasignsaying“FashionShowcomingtotheExhibitionCenteronSaturday”,thatisanadvertisement.Ifyouputthesignonthebackofanelephantandwalkitintotown,thatmeansyouaredoinganadvertisingpromotion.,如果周六要举办一场时装秀，你喷了一条标语“周六在展览中心有时装秀”，那就是一条广告。如果你把标语挂在大象背上，牵着它进城，那就是在做广告宣传。,betodo（近期即将按计划发生）)将要做e.g.他们下个月即将结婚。Theyaretogetmarriednextmonth.,betodo:将要做;fashionshow:时装秀,IfafashionshowistobeheldonSaturday,andyoupaintasignsaying“FashionShowcomingtotheExhibitionCenteronSaturday”,thatisanadvertisement.Ifyouputthesignonthebackofanelephantandwalkitintotown,thatmeansyouaredoinganadvertisingpromotion.,Advertisingisbringingproductsorservicestotheattentionofpotentialandcurrentcustomersbymeansofsendingbrochures,flyersormails,showingpostersornewspaperads,makingradio,TVortheInternetcommercialsandsoon.,广告就是通过分发小册子、传单或信函，展示海报或报纸广告，或以在电台、电视或网络做商业广告等形式，向潜在和现有消费者传递产品或服务有关信息。,bymeansofdoing“通过方式，借助方法”,bringsth.totheattentionofsb.吸引某人对某事/物的注意。,Advertisingisbringingproductsorservicestotheattentionofpotentialandcurrentcustomersbymeansofsendingbrochures,flyersormails,showingpostersornewspaperads,makingradio,TVortheInternetcommercialsandsoon.,andsoon：表示“等等”，用于句尾。,Brochurescancontainagreatdealofinformationifdesignedwell.Mailscanbesentdirectlytoselectedcustomers.Mostadultsreadnewspapers,soputtingadsinnewspapersisacommonwayofadvertising.,agreatdealof大量的，许多的,小册子如果设计好的话，可以包含大量的信息。信函可以直接寄给选定的消费者。大多数成年人都读报，所以在报刊上登广告也是常见的一种广告方式。,Posterscanbeverypowerfulinplaceswherethecustomersnoticethem.Interestingcolorfuloneswillappearnewtopassers-by.Amajoradvantageofradioannouncementsisthattheyareusuallycheaperthantelevisionads,andmanypeoplestilllistentotheradio,forexample,whentheyareintaxiesorintheirowncars.,海报放在消费者会注意到地方是很有效果的。好玩的彩色的海报会让路人觉得很新鲜。,广播宣传的一个主要优势就是它们比电视广告便宜，而且很多人依旧在听广播，比如当他们在出租车或在自己的车里时。,ofradioannouncementisthatthey：that引出表语从句。forexample：例如，同义词forinstance。,Posterscanbeverypowerfulinplaceswherethecustomersnoticethem.Interestingcolorfuloneswillappearnewtopassers-by.Amajoradvantageofradioannouncementsisthattheyareusuallycheaperthantelevisionads,andmanypeoplestilllistentotheradio,forexample,whentheyareintaxiesorintheirowncars.,TVcommercialsareusuallyveryexpensive.ButitissaidthatadsonTVhaveagoodeffectbecauseTVisbecomingmoreandmorepopular.Adscanmoreorlessmakeconsumerschangetheirattitudestowardsomeproductsorservices.Advertisingplaysanimportantroleinthecommercialbusiness.,电视商业广告通常都很贵。但据说电视广告都会起到很好的效果，因为电视正越来越普及。,Itissaidthat据说haveagoodeffect收到好效果moreandmore越来越,广告或多或少会改变消费者对产品和服务的态度。广告在商业领域中具有很重要的作用。,TVcommercialsareusuallyveryexpensive.ButitissaidthatadsonTVhaveagoodeffectbecauseTVisbecomingmoreandmorepopular.Adscanmoreorlessmakeconsumerschangetheirattitudestowardsomeproductsorservices.Advertisingplaysanimportantroleinthecommercialbusiness.,makesb.do让某人做（使役动词后接原型，省略to的不定式）e.g.他把妹妹弄哭了。Hemadehissistercry.,TVcommercialsareusuallyveryexpensive.ButitissaidthatadsonTVhaveagoodeffectbecauseTVisbecomingmoreandmorepopular.Adscanmoreorlessmakeconsumerschangetheirattitudestowardsomeproductsorservices.Advertisingplaysanimportantroleinthecommercialbusiness.,playanimportantrolein在有重要作用e.g.朋友在我们的生活中有重要作用。Friendsplayanimportantroleinourlife,TVcommercialsareusuallyveryexpensive.ButitissaidthatadsonTVhaveagoodeffectbecauseTVisbecomingmoreandmorepopular.Adscanmoreorlessmakeconsumerschangetheirattitudestowardsomeproductsorservices.Advertisingplaysanimportantroleinthecommercialbusiness.,However,itisknownthatsomeadsgivefalseinformationtomisleadconsumersintheads.,然而，众所周知，有些广告会给出错误的信息误导消费者。,Itisknownthat众所周知e.g.众所周知，人类比任何动物都聪明。Itiswell-knownthatmanismuchclevererthananyanimal.,Somefamouspersonssometimesappearinadstotellhowwonderfulaproductis.Theyhelptomakeusbelievethatifwebuytheirproducts,wewillbehappier,healthier,moreattractive,morepopular,moresuccessful,etc.,有时候，某些名人会出现在广告中，告诉我们这个产品有多么地好。他想让我们认为，如果我们买了产品，就会更幸福、更健康、更有吸引力、更时尚、更成功，等等。,感叹句形式：How+adj.+(a/an/the)+n.+be,Infact,whattheywantisjusttomakeuspaymoremoney.So,itisnecessarythatwemakesurewhatisrealandwhatisfalseintheads.,事实上，他们想要的就是让我们多付钱。所以，我们有必要明确广告中什么是真、什么是假。,Itisnecessarythat（什么事）是很有必要的。It是形式主语，前置；that后接虚拟语气，should可以省略。e.g.你交作业是非常必要的。Itsnecessarythatyou(should)handinyourhomework.,Studythewordsandexpressionsinthebox,andcompleteeachsentence,withoneofthemintherightform.,publicpaintwhereverattentiondesignselectappeareffect,bymeansofinfactagreatdealofmoreorlessmakesureplayanimportantrolein,3).Thedoorsinthisbuildingwillbepaintedwhite.,5).Whereveryouare,youmustdoyourbest.,1).Thismuseumwillbeopentothepublicnextweek.,2).ReadingpracticehasaverygoodeffectonourEnglishstudy.,4).ThispopstarappearsontelevisioneverySunday.,10)Itisagreedthatwomenplayanimportantroleintheeconomicdevelopment.,6)Sheselectedawhitesilkskirtforyourparty.,7)Wewouldpaymoreattentiontothenewwordsinthetextbook.,8)Thenewclassroombuildingwhichwasdesignedbyayoungengineeristhehighestbuildingonthecampus.,9)Iammoreorlessfeelingalittlenervousaboutmyfuture.,11)Wehavelearntalotfromforeigncountriesbymeansofforeignlanguages.,12)ThereisusuallyagreatdealofsnowinthemountainareaoftheNortheast.,13)Isthatso?Infact,Iamnotquitesure.,14)Beforeyouleave,youhavetomakesurethatthelightsareturnedoff.,Calling:Hello,thisis.speaking.IwanttospeaktoHello,isthatDongfanghotel?IdliketospeaktoWangLin.IsMr.Whitethere?IsMr.Whitein?MayIspeaktoMr.White,please?,Advertising,ReadingandSpeaking,AnsweringthecallHello,thisisLiuTao.Hi,LiuTaospeaking.Whosspeaking?Yes,speaking.Sorry,Janeisnotinrightnow.Illaskhertocallyouback.Wouldyouliketoleaveamessage?Heisntin.CanItakeamessage?ShouldIaskhim/hertocallyouback?Sorry,Icanthearyouclearly.Speaklouder,please.Sorry,Imafraidyouhavethewrongnumber.,Advertising,ReadingandSpeaking,GettingsomeonetoanswerthecallHoldon,please.Justamoment,please.Hi!WangLin,youarewantedonthephone.Kellywantstospeaktoyouont