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秦建华,Law and order,Project Making a proposal about protecting intellectual property,You and intellectual property,Scan the text and find the answer to the following questions:,Scanning,1. What is intellectual property?,2. How many kinds of intellectual property are there? What are they?,It refers to ideas, which include inventions, writing, artwork, symbols and designs used in business.,Two categories.,a) Industrial property: inventions, trade marks, industrial designs,b) Copyright: novels, films, music, artwork, architectural designs.,Scan the project article on page 62 quickly and finish the following table with proper key words.,Fast reading,The _ of intellectual property,The _for protecting intellectual property,The current _ that we are facing,The possible _ to the problem,definition,reasons,problem of piracy,solutions,1. Why is it considered necessary to protect intellectual property rights?,2. What are the current problem of piracy that we are faced with? Can you give some examples?,3. What can we do to help fight against piracy as consumers?,Careful Reading,Read the text carefully according to the subtitles and find the answers to the following questions:,1. Why is it considered necessary to protect intellectual property rights?,Part 2:,If someone creates something, he or she deserves to be paid for this.,2. What are the current problem of piracy that we are faced with? Can u give some examples?,a) Some companies have made money by producing fake or pirated goods, such as cheap copies of designer watches and underwear.,Part 3:,b) Most people have copied music or video material or downloaded it from the Internet, for private use.,c) Some people copy material such as films to sell for commercial reasons. Some have also copied and shared computer software.,We should not buy pirated products or download music and films illegally. We should buy CDs and DVDs in trustworthy shops instead of downloading them illegally or buying pirated versions .,3. What can we do to help fight against piracy as consumers?,Part 4:,Language points,Do you know who defined man as a rational animal?,(L1) The WIPO defines intellectual property as ideas,.? defineas 把说成, 给下定义,Translate:你知道是谁将人说成是有理智的(rational)动物吗?,2. (L6) , and copyright, which applies to novels, films, music, artwork and architectural designs.,The 20% discount only_ club members . A. applies to B. refers to C. devotes to D. comes to,apply sth. to sth. 应用,实施;适用于apply oneself to (doing)sth. 使致力于, 使专心从事某事e.g. He applied himself to learning French. 他致力于学习法语。,Have a try:,3. (L11) , for example, he or she deserves to be paid for it, even if it is just a draft.,deserve 值得; 应得;应受(某种惩罚),You deserve a rest after all that hard work. 辛苦那么久,你该休息一下。这个逃犯由于他的所作所为,他应判处死刑。,The escaped prisoner deserved to be sentenced to death for what he did.,e.g.,The copying of music under copyright without permission is like stealing from the musicians, who deserve _ for their hard work. (pay),3) Have a try,to be paid,4. (L32) However, in everyday life, we are now faced with decisions about how to respect intellectual property.,_ with a difficult situation, Arnold decided to ask his boss for advice . A. To face B. Having faced C. Faced D. Facing,face vt. 面临;正视 facts 正视事实(sb) be faced with sth. 面临,面对,Have a try:,e.g. After closing the factory, the company was faced with the decision of what to do with all of the people who had worked there.,5. (L49) , and if they are not careful , such piracy could suck the life out of both industries.,他很担心他的生意,因许多人正搬离市中心,这使得他的商店逐渐失去生命力.,suck the life out of . 耗尽.的生命(力),使失去生命力,He is very worried about his business as many people are moving away from the city center, which is sucking the life out of his shop.,6. (L54) To help further the fight against piracy, people should buy CDS .,2) adj./ adv /. 更远的;进一步的e.g. Do you need further help? (adj.)The children are too tired to walk further. (adv),1) further vt. 促进,增进 e.g. Our party does her best to further the interests of people . 我们的党尽其力去增进人们的利益。,拓展:,The actor chose to take part in the production of the independent film not because of the money he might earn, but in the hopes of _ his career. (further),3) Have a try,furthering,7. (L55) We should remembe

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