sonos display overview_sept_2010

Company Confidential,Sonos POS displays (2009-2010),September 2010Channel Marketing Team,2,SONOS POS goals,The main goals in our POS Realize consistency in POS fixtures- In overall look & feel- In branding & messaging,3,Create future proof, scalable concepts - Easy to retrofit (with new products, services) - Flexible to fit 80% of all the stores (within same store type),SONOS POS goals,4,Focus on costs (resources and time) - Producing as much as possible based on economies of scale in volumes - By efficiency on planning & installation (also considering costs for transport and storage),SONOS POS goals,5,Support a Multi-Channel approach- Develop displays per store type (e.g. 1 Shelf display and Floor standing display for all A/V resellers) - Depending on Business Case, ROI and store requirements: Bespoke display per store/ chain (e.g. tailor made wall display for Best Buy UK) Not all resellers can be serviced with same type/ design of fixtures as their store environments and target audience simply differs too much from another.,SONOS POS goals,6,Control Your WayPOS design options using soft controllers,7,In following slides youll find an overview of some dedicated Sonos POS fixtures we use worldwide.,SONOS displays in the field,8,Best Buy S5,9,Sonos shelf displays in the field,S5 video display for Mass Retail (full interactive, no Internet, no Controller),Media Markt (GE),John Lewis (UK),10,Sonos shelf displays in the field,Bespoke Shelf display BCC (Netherlands). Aimed for on hifi-shelf and end-cap positioning.,11,Floor video display (with flexible Controller holder) for A/V resellers,Sonos Floor display,12,Sonos Island displays in the field,Bespoke Sonos island display for A/V specialist,Media Markt (GE),Sonos Wall displays in the field,14,Sonos POS wall displays in the field,2.00m W1.70m H,Bespoke Wall display Best Buy (UK)Premium Home Living area (Magnolia like),15,Sonos Wall displays in the field,Sonos wall display element (mounting on standard in-store POS frames). For Media Markt/Saturn in Benelux positioning streaming/ Internet Radio isle in each store.,2.00m W1.65m H,3.00m W2.20m H,16,Sonos POS wall displays in the field,Sonos coop wall display (with Bowers & Wilkins) for A/V specialist only (BNL)Opening high-value retail stores in Benelux by leveraging the B&W relationships and its premium brand. Cost divided by Sonos, B&W and reseller. 40 stores,17,Sonos POS wall displays in the field,Sonos wall display wall elements produced centrally (Netherlands). Its back panels and platfo