新编剑桥商务英语unit-9.ppt

Module9,9.1Branding,Reading:Whatsthatsmell?,Speaking:Discussingbranding,Grammar:Relativeclauses,Reading:Chineseluxuryobsession,4,1,2,3,Reading:Whatsthatsmell?,1.Whatisyourfavoritebrandof?coffee?soap?clothes?Tellyourpartnerandexplainwhyyouchoosethatparticularbrand.Isyourchoiceproductorservicebecauseofitssmell?,2.Readthefollowingarticleandwriteinthecorrectletter,A-G,forthemissingphrases.,Whatsthatsmell?DavidVanEppsopenshisbriefcaseandtouchesseveralofthe72bottlesinside.Heresoneyoulllike,hesays,takingthetopoffone.Hedipsapaperstripinsideandwavesitunderhisnose,breathingindeeply.Itsmellofsugarandbutterlikethesugarcookies(1)_.Italsomakeshimthinkofmoney:sugarcookiesisonlyoneof1,480fragrancessoldbyVanEppscompanyScentAirTechnologiesandusedtoimprovebrandidentity.Fragranceisasmuchamarketingtoolthesedaysasalogo,asloganorajingle.Sonyputsitscustomersinthemoodforbuyinginitsstoreswiththesmellofvanillaandmandarin.AtsomeDoubletreeHotelsguests(2)_.AndProctorandGamblehasexperimentedwithScentAirscentstoattractshopperstodisplaysinstores,saysVanEpps.Whatsbetterthanhavingabrandpeoplewanttousebecauseoffragrance?,A.wheretheodourofwaffle-coneswerereleasedintotheairtoencouragevisitorstoanout-of-the-wayicecreamshopB.thathisgrandmotherusedtomakeC.whichtypicallyincludesmorethansixsmellsD.whoserecently-introducedcellphonekeypadwaslavender-scentedE.whenitbegantwelveyearsagoF.whysomanycompaniesarenowassociatingbrandswithascentG.whowalkaroundreceptionwillgetawhiffofachocolatechipcookie,ScentAirfirststartedputtingthatattitudeintobottles(3)_.ScentAirwillchangeasmuchas&25,000tocreateacustomblend,(4)_.Thisyearturnoverhasquadrupledasmoremarketersusescentstodistinguishtheirbrands.Onceaclientselectsascent,ScentAirputstheliquidaromainacartridgethatfitsinsideadevicewithafanwhichpushesthesmellintotheair.Youcontrolthestrengthwithadial.Monthlyrefillsare&100perdevice.Somecompanieswanttomakeshopperswaitaroundlongerinthehopetheywillspotsomethingtobuy.ItseemstohaveworkedattheHardRockHotelinOrlando,(5)_.Salesjumped45%inthefirstsixmonthsafteraScentAirdevicewasinstalled.WestinHotelsandResortscontactedScentAirforawhiteteafragrancetoputinits127properties.Addedtothis,thehotelshavejuststartedsellingwhitetea-scenteditems,including$36candles.,A.wheretheodourofwaffle-coneswerereleasedintotheairtoencouragevisitorstoanout-of-the-wayicecreamshopB.thathisgrandmotherusedtomakeC.whichtypicallyincludesmorethansixsmellsD.whoserecently-introducedcellphonekeypadwaslavender-scentedE.whenitbegantwelveyearsagoF.whysomanycompaniesarenowassociatingbrandswithascentG.whowalkaroundreceptionwillgetawhiffofachocolatechipcookie,AlanHirschoftheSmellandTasteTreatmentandResearchFoundationinChicagoexplainsthereason(6)_.Smellhasagreaterimpactonpurchasingthaneverythingelsecombined.Ifsomethingsmellsgood,theproductisperceivedasgood.TheresLGElectronics(7)_,orthecherrysmellfrombillboardsadvertisinganewshampoofromLOreal.AllweneednowisaPCthatcanpickuparomasfromwebsites.,A.wheretheodourofwaffle-coneswerereleasedintotheairtoencouragevisitorstoanout-of-the-wayicecreamshopB.thathisgrandmotherusedtomakeC.whichtypicallyincludesmorethansixsmellsD.whoserecently-introducedcellphonekeypadwaslavender-scentedE.whenitbegantwelveyearsagoF.whysomanycompaniesarenowassociatingbrandswithascentG.whowalkaroundreceptionwillgetawhiffofachocolatechipcookie,Speaking:Discussingbranding,1.Trytocompletethesentencesbelowaboutwhatyouhaveread.Tellyourpartnerwhatyouthink.,OnethingthatinterestsmeaboutthisisOnethingthatsurprisesmeisOnethingthatIfindhardtobelieveis,Onethingthatinterestsmeaboutthisisthatsmellcanhavesuchaneffectonhumans.,OnethingthatsurprisesmeisthatScentAirsturnoverhasquadrupledasaresult.,ThesalesofHardRockHoteljumped45%inthefirstsixmonthsafteraScentAirdevicewasinstalled.,2.Whatsmellcouldyouusetobrandthefollowing?Youcanusesuggestionsinthepictures.*yourcompanysproductorservice*yourschoolorcollege*anewrangeofclothing*bicycles*alanguagecourse,Grammar:Relativeclauses,Weoftenaddinformationormoredetailtothemainclauseofthesentence.Forexample,thespeakermaywanttosaywhattypeofcompanyheworksfor.ScentAirisacompanywhichsellsscents.,Mainclause,Relativeclause,Completethedefiningrelativeclausesinthesesentenceswithawordfromthebox.,whenwherewhywhichwhowhose,1)Thenewproduct_goesonsalenextmonthisntreadyyet.2)Theturnoverwasjustunderhalfamillion_itwasfirstfoundedin1985.Nowitshundredmillion.3)Thepeople_workforusareallhighlyqualified.4)Weliketothinkwereasupportivecompany_staffareloyal.5)Letmeexplainsomeofthereasons_weremakingthesechanges.6)Thecompany_Iusedtoworkisclosingdown,apparently.,which,when,who,whose,where,why,Reading:Chineseluxuryobsession,ReadaboutluxurybrandsinChina.Eachlinecontainsonemistake(includingpunctuation).Correctit.,Chineseluxuryobsession0.WhenthatmanypeoplevisitcitiesinChina,theyarestillsurprisedtoseetheluxury00.brandswhonormallyfillthefashionboutiquesofNewYorkandParis.Butina1.countrywhichmoreandmoreyoungpeoplehavebecomebig-spendingconsumers,2.theworldstopbrandsattracttwenty-andthirty-somethingswhat,inarecentsurvey,3.saytheywanttoseizeeveryopportunitytoenjoylife.TakeMissYu,whosmonthly4.salaryis5,000yuanworkingasajournalist.Sheregularlystopsbytheboutiques5.where,youcanfindLouisVuittonorGucci.Sheexplainsthereasonwhen:Ithinka6.bagworth10,000yuanismoresuitableformethan100bagsat100yuaneach.7.Andherfashioncollection,whoseincludesnamessuchasChanel,Burberryand8.Prada,isfarfromuniqueinacountrywhytheproportionofluxurygoodspurchased9.nowadays,is40%comparedtoonly4%globally.,which,where,who,whose,deletecomma,why,which,where,deletecomma,9.2Gettingthrough,Listening:Automatedvoicemailsystems,Vocabulary:Telephonewords,Speaking:Makingphonecalls,Reading:Emailmarketing,4,1,2,3,5,Writing:Correctingandrewriting,Listening:Automatedvoicemailsystems,1.Doyouagreewiththeviewsinthisarticle?Whatdoesyourpartnerthink?Studythegraph.Atwhatstage(10-0)wouldyounormallyhangup?,Textmessagesinterruptourlunchbreaksandpointlessemailsfillourinboxes,butarecentsurveysaysthatthemajorityofpeoplerateautomatedvoicemailsystemsandthelackofahumanvoiceonthephoneasmoderncommunicationsworstinvention.,Giventheoptiontospeaktoapersonatthebeginning.,Heartherecordedmessagethat“yourcallmaybemonitoredforqualityassurance”.,Whileyoureonholdtheresamessageapologizingforyourbeingonhold.,Theautomatedsystemusesspeechrecognitiontechnology.,Theresnooptionatalltospeaktoaliveperson,Pressing“0”stilldoesntgetyoutoaliveperson,10,8,6,4,2,0,HUMANE,INHUMANE,Onascaleof1-10,howinhumanecananautomatedvoicemailsystembe?,2.Listentosomeonedealingwithanautomatedvoicesystem.,1)Whatisthenameofthecompany?2)Whatnumberdoesthecallerpress?3)Whichstageofthegraphdoesthecallerreachbeforeheputsthephonedown?,GHLoans.,Thecallerpresses2becausehewantstospeaktoanoperator.,Thecallerreaches3onthescalebeforeheputsthephonedownbecausethesystemusesspeechrecognitiontechnologywhichrequireshimtoanswerYesorNo.,Listeningscript:,C=CallerM=MachineC:Hello,IdliketospeaktoM:Hello.ThankyouforcallingGHLoansCustomerCare.Youwillnowhearanumberofoptions.Pleasepresstheoptionyourequire.Forastatement,press1,forearlyrepayment,press2,foranyotherenquiryortospeaktooneofouroperators,press3Thankyou.C:Hello,ImcallingaboutM:ThankyouforcallingGHLoans.Pleasenotethatyourcallmaybemonitoredforqualityassuranceandtrainingpurposes.M:Weresorrybutallofouroperatorsarecurrentlyunavailabletotakeyourcall.Pleasehold.Yourcallisimportanttous.M:Hello.Yourethroughtoourloansdepartment.C:CouldyouputmethroughtosomeoneM:Tohelpusdealwithyourcallquicklyandefficiently,pleaseanswerthefollowingquestionswithyesorno.Doyoucurrentlyhaveanaccountwith,3.AnotherpersonspeakstoanoperatoratGHLoansCustomerCare.Completetheformbelowwiththecallersinformation.,Callersname:(1)_AccountNo:(2)_Dateofbirth:(3)_Enquiry:Thecallerpaidpartofher(4)_butithasntappearedonthe(5)_.Itwasfortheamountof(6)_.Action:Callherbackon(7)_at(8)_.,GHCustomerCare,AbiKaye,TI3662,21stApril1981,loanearlylastmonth,statement,fivethousandeuros,0172443929,four,Vocabulary:Telephonewords,1.Replacethewordsinboldinsentences1-10withawordorwordsfromthebox.Thenlistenagaintotheconversationsfromthelastexercises.,suitcall/backbearwithmeSothatwasput/throughholdunavailabletaketakeoneput/onhold,1)Allofouroperatorsarecurrentlytoobusytoansweryourcall._2)Pleasewait._3)Couldyouconnectmetosomeone?_me_4)Waitamoment,please._5)CanIwritedownyourname,please?_6)Canyouwaitformeforasecond?_7)Imjustgoingtomakeyouwait._8)CanIgetbacktoyou?_you_9)Letmereadthatbacktoyou.Itszerooneseven,twodoublefour,threeninetwonine._.10)Whenwouldbeconvenientforyou?_,unavailable,take,hold,put,through,One,take,bearwithme,put(you)onhold,call,back,Sothatwas,suit,2.Writethemissingparticlefromtheboxinthecorrectpositiontocompleteeachsentence.Theremightbetwopossibleanswers.,backonbackuponoutupforwardbackdown,1)Pleasedontputthephone.2)Letmecallyoulater.3)Letmereadthattoyou.4)Imjustlookinghisnumberonthecomputer.5)DoyoumindifweputthemeetingtoTuesday?6)Wellbringtheschedulebyaweek.7)Holdamoment.8)Sorry,thebatteryonmymobileisabouttorun.9)Sorry,hestiedwithsomethingatthemoment.CanIhelp?10)Imjustputtingyouholdforamoment.,down,back,back,up,back,forward,on,out,up,on,Speaking:Makingphonecalls,Workinpairsandpractisemakingsometelephonecalls.Trytousesomeoftheexpressionsandphrasalverbsonthispage.,StudentACall1YoursurnameisJingshan.Youtelephonecustomercareatyourbank.YouraccountnumberisHIE3644756.Youpaidin$3,760lastmonthbutitdoesntappearonyourstatement.Yournumberis9807655544.,Call2NowyouareMr.Vathonessecretary.Heisunavailable.FindoutwhatthecallerwantsandfindasuitabletimeforMr.Vathonetocallback.Completethismessageform.,CALLER:MESSAGE:ACCOUNTNUMBER:CALLBACKAT:,TELEPHONEMESSAGE,StudentBCall1YouworkinCustomerCareatLSABanking.Takethecallersdetailsandfindoutwhattheproblemis.Youareunabletosolvetheproblemimmediatelysooffertocallbacklater.Dontforgettotakethecallersnumber.,CALLER:MESSAGE:ACCOUNTNUMBER:CALLBACKAT:,TELEPHONEMESSAGE,Call2YoursurnameisJakuczik.Youarecallingonamobilephoneandthebatteryislow.Youwanttospeaktoyourcustomercarerepresentative,Mr.Vathone.YouraccountnumberisYE99-087.Youwanttopostponeyourmeetingwithhionthe24thinHongKong,China.Youareinat7pm(UStime).,CALLER:Mr./Ms.JakuczikMESSAGE:He/SherangtopostponemeetingwithMr.Vathoneon24thinHongKong,China.ACCOUNTNUMBER:YE99-087CALLBACKAT:7pm(UStime),TELEPHONEMESSAGE,StudentAsmessage,CALLER:Mr./Ms.JingshanMESSAGE:He/Shepaid$3,760intoaccount,butitisntonthismonthsstatement.ACCOUNTNUMBER:HIE3644756CALLBACKAT:(time)on9807655544,TELEPHONEMESSAGE,StudentBsmessage,Reading:Emailmarketing,1.Doyouoftenreceivethesekindsofemailinyourinbox?Doyouopenordeletethem?,Becomeanonlinemarketer-TEACHYOURSELFINJUST2HOURSIMPORTANT!IEarnProfitsWithoutDoingAnything-notrainingrequired,2.Readthisarticleaboutanemailmarketerandanswerquestions1-3.,Everymonth7,000peoplereceiveemailnewslettersfromDr.ManiSivasubramanian.Ingloriousitalics,capitals,underliningandbold,thesubjectlinesshout:ExplodeYourOnlineMarketingProfitsinJust14Days!orIMPORTANTEarnProfitsWithoutDoingAnythingAnythingDifferent!Butbeforeyoudeletethisspamfromyourinbox,Dr.Mani,ashepreferstobecalled,givesonlinehelpandadviceaboutmarketingaswellasworkingasapaediatricheartsurgeoninChennai,India.Hedonatesupto50%ofhisprofitsfromsellingmarketingexpertisetotheChildrensHeartFoundation,whichhecreatedtoprovideheartsurgerytopoorIndianchildren.SivasubramanianfirstdiscoveredtheInternetasasurgicalstudentin1996.Twoyearslater,hestartedsellingmedicalinformationonline.Laterherealizedhecouldpassonhisonlinemarketingexpertiseaswell-whichhedoesnowinfourteendifferentemailmarketingnewsletters,withtipsonhowtobecomeanonlinemarketer.Lastyearhetookhome250,000fromhisonlinework,whilestillworkingupto50hoursaweekattheInstituteofChildHealthandHospitalforSickChildren.Hisfoundationtookabout$10,000,whichhashelpedtopayforthirteensurgeriesacrossIndia.,1)WhydoesDr.Manisendemailnewsletters?A.Togivemedicaladvice.B.Togivemarketingadvice.C.Toadvertisehischarity.2)In1998,Dr.ManiA.startedsendingmarketingnewsletters.B.startedsellingmedicalinformation.C.setuptheChildrensHeartFoundation.3)ThequarterofamilliondollarsfromhismarketingworkA.werehisearnings.B.wenttohisfoundation.C.paidfornewsurgeries.,Writing:Correctingandrewriting,1.Readtheseguidelinesonusingemailatwork.CompletethetextwithwordsfromthefirstfivelinesofthearticleaboutDr.Maniontheabovepage.,1)Alwayscheckyour_forcorrectspelling,formality,grammarandpunctuationbeforeyousendit.2)Donotuse_.PeoplewillthinkyouareSHOUTING!3)Donotopen_.Itmaycontainavirus.4)Avo