学术英语(管理)含课后答案_Unit 5课件

1,学术英语管理,E-Business,2,5,E-BusinessE-business(electronicbusiness),atermcoinedbyIBMsmarketingandInternetteamsin1996,isdefinedastheapplicationofinformationandcommunicationtechnologiesinsupportofbusinessactivities.Itenablescompaniestolinktheirinternalandexternaldataprocessingsystemsmoreefficiently,toworkmorecloselywithsuppliersandpartners,andtobettersatisfytheneedsoftheircustomers.Inthisunit,wewilllearnaboute-businessthroughconcreteexamples.,3,Unit5E-Business,UnitContents,Lead-in,TextA,TextB,Listening,Writing,Speaking,4,Unit5E-Business,Lead-in,Activity,5,Unit5E-Business,Lead-in,Activity,GroupdiscussionDivideintogroupsof4-5anddiscussthefollowingquestions:Whatise-business?Whatareitsfunctions?Divisionofthetextintothreepartsaccordingtothetitle.TheFutureofE-Business:Growth,Opportunities,andChallenges,6,Unit5E-Business,Lead-in,Activity,Listentoanintroductiontotheconceptofe-business,andfillintheblankswiththeexactwordsyouhear.,collaboratingwithbusinesspartners,IBM,partsandsupplies,dojointresearch,equipmentandsoftware,Travelbookings,7,TextA,CriticalreadingandthinkingBackgroundinformationOverview,Languagebuilding-upSpecializedvocabularyFormalEnglish,TheFutureofE-Business:Growth,Opportunities,andChallenges,Unit5E-Business,8,Unit5E-Business,TextA,Backgroundinformation,Criticalreadingandthinking,E-Business,AtermusedtodescribebusinessesrunontheInternet,orutilizingInternettechnologiestoimprovetheproductivityorprofitabilityofabusiness.Inamoregeneralsense,thetermmaybeusedtodescribeanyformofelectronicbusinessthatistosay,anybusinesswhichutilizesacomputer.Inmostcontextse-businessrefersexclusivelytoInternetbusinesses.,9,Unit5E-Business,TextA,OverviewTextanalysis,Criticalreadingandthinking,Growth,DefinitionofbusinessmodelsAbusinessmodelrepresentsagroupofcommoncharacteristicsandmethodsofdoingbusinesstogeneratesalesrevenuesandreduceexpenses.,10,Unit5E-Business,TextA,OverviewTextanalysis,Criticalreadingandthinking,Twomostpopulare-businessmodels,B2BType1:Focusingonfacilitatingsalestransactionsbetweenbusinessese.g.DellType2:involvingacompanyanditssupplierse.g.GM;Ford,11,Unit5E-Business,TextA,OverviewTextanalysis,Criticalreadingandthinking,B2CfocusingonindividualconsumersunderstandinghowconsumersbehaveonlineAfewquestionsforB2CcompaniestoanswerTheimportanceoflong-termrelationshipwithcustomerse.g.Barnes),36,Unit5E-Business,TextBCriticalreadingandthinking,Textanalysis,Corporatestrategy,StartingfromlowcostMigratingtowarddifferentiationtobuildcustomerloyaltyFocusingonthewholetravelexperienceCustomerBillofRightsEncouragingcustomerstocall(athighercosts)HonorcommitmenttocustomerseveniferroneouslycommittedUser-friendlywebsiteredesign,37,Unit5E-Business,TextBCriticalreadingandthinking,Textanalysis,Growth/expansionstrategy,FromplaneticketstotravelpackagesFromB2CtoB2B(corporatetravel)FromAmericatointernational(usedtobeaU.K.company)Fromonewebsitetoseveral,38,Unit5E-Business,TextBCriticalreadingandthinking,Textanalysis,Case2:AWinningformulaforfashionretail,livechat:在线聊天Livechatallowsyourbusinesstointeractwithyourwebsitevisitorsinrealtime.rock-bottomprice:最低价Hesaid$50.00wastherock-bottomprice.,39,Unit5E-Business,TextBCriticalreadingandthinking,Textanalysis,mediacoverage:媒体报道The2003invasionofIraqinvolvedunprecedentedU.S.mediacoverage,particularlybyFOXNews.giftcertificate:礼品券Lookingforlastminutegiftideas?PurchaseAlaskaAirlinesgiftcertificatesonlineforfriendsandfamily.,40,Unit5E-Business,TextBCriticalreadingandthinking,Textanalysis,travelpackage:旅行套餐Findcheaptravelpackagesanddealsthatmeetyourbudgetandtravelneeds.adcampaign:广告宣传活动Agoodadvertisingcampaignwillincreasesales.,41,Unit5E-Business,Listening,42,Unit5E-Business,Listening,JeffBezos:BoyBillionaire,Listenonceandanswerthefollowingquestions.,AtwhatratewastheInternetgrowingbackintheyear1994?WhatproductdidJeffexpectthatpeoplewouldmostlikelytobuyontheweb?Andwhy?WhatdidJeffsmomthinkaboutgivingfamilysavingstoJeffwhenhestartedAmazon?Why,accordingtoJeff,isntafamilygaragethebestplacetolaunchahigh-techcompany?WhatdidJeffandhisteamhaveinmindasatopprioritywhentheyaddedsomethingontotheirwebsite?,43,Unit5E-Business,Listening,JeffBezos:BoyBillionaire,Keys:,2300%ayear.Books.Bookscanbeextensivelycatalogedandareeasytoship.Theyareoneofthethingsyouvethisadvantageonlineyouveinfiniteshopspace.ShethoughttheinvestmentwasnotinAmazon,ayetunnamedcompany.TheinvestmentwasinJeffandtheyhadmadealifetimeoftheirinvestmentsinJeff.Itisnotbecauseafamilygaragemightrunoutofroomforpeople,butbecauseitmightrunoutofelectricpower.Simplicity.,44,Unit5E-Business,Listening,Fillintheblanksasyoulistenasecondtime.,OriginallycreatedbytheUSDefenseDepartment,theInternethasonlyrecentlybeenopentothepublic.Atfirst,peopleuseditto_.Peoplereallyforgethow_theInternetwasin1994.TherewereahugenumberofpeopleconnectedtotheInternetthroughtheweb.Itwasntthe_thatitisnow.Itwasntdominating_likeitdoesnow.Itwasstilljusttheearlieststage.,primitive,sendemailsandsearchdatabases,massmarketphenomenon,presscoverage,45,Unit5E-Business,Listening,3.Tobeatoutallthebigbookstorechainswhichhadnotyetgoneonline,Bezosknewhewouldhaveto_.HecalledhisparentsandafterexplainingwhattheInternetwas,theygavehim_togetstarted.4.WhileMacKenziedrove,Jefftypedoutabusinessplanonhislaptop.HedecidedtocallhisnewcompanyA,anamesuggesting_.HealsodecidedonSeattle,acitywhereheknewhecouldfindemployeeswith_.,computerexpertise,greatsizeandselection,300,000dollars,movequickly,46,Unit5E-Business,Suggestedanswers,Listening,Watchtheclipagainandfillintheblankswiththeexactwordsyouhaveheard.,primitive,sendemailandsearchdatabase,300,000dollars,presscoverage,massmarketphenomenon,movequick,47,Unit5E-Business,Suggestedanswers,Listening,computerexpertise,greatsizeandselection,prospectiveemployees,biggestnightmare,48,Unit5E-Business,Writing,49,Unit5E-Business,Writi