英语广告双关语及其翻译开题报告

开题报告：Research Proposal Title of My Thesis:punsinenglishadvertisement和他们的翻译英语广告的双关语及其翻译标准ofstudyadvertisementisanimportantpartofoureconomyandculture其rectrificationalwalksoflife.withmoreattentitionattractbyint er national buses ly问题，如reinforrmationportebinesoflarivequitionaddritinthetargetcountryorarea.according tsofconsmersinanothercountrybecomesanewstugintra ns lation fields.besides agreatamountofrhetoricalskillsanddevicesusedinenglishadss ticresultsandpersuasiveeffectofads以及所有权利因为这是我的标题Firstly，advertisementisakindofbriefandclearart.stuyingenglishadsnotonlyhelpstodevelopourcreation，但其他手段包括： 1111111000埃埃埃埃埃埃埃埃埃埃埃埃埃埃埃埃埃埃埃埃埃6，Icanwidenmyenglishthinking，andicangetarrrevitilityflulllongofenglishculture，andandSecondly， usingpunsappropritelyinadvertisementscanenhanceadvertisementscharm 222222222222222222222222222222222222226 然而，pronnicationanddivergenceinmining 22222222222222222222222222222652并不完整。 howtisdaptedinadvationthelinguisticcommunication和tultimityerstoreachtheint ended purposes andcontitivelycastinfluencesupontheadver dtheaudiencesinterpretationoftheutterancesindiscourseisstillwonderwh啊，是啊，是啊，是啊，是啊，是啊，是啊，是啊，是啊，是啊，是啊，是啊，是啊thirdly thesytutofpunninginadvertisingmaybeofpracticalimportinthitislicillytoprovidelingsforadvertisersonhowtoemployadvertit 2222In conclusion，rhetoric，especilyspunning，is an art of language，andistechefectcanberredecommentybiffithfulleandvidtranslation.thus TTLiterature Reviewmcquarriediscussedpunsinadvertisingbroadly asappriveorttistritionanadvertisementsstructuresthestrestoprducdeanecomeormationoff centadvertisementshowmenties，arranged to form a bouquet，with the headlines : forgetmeknots.another example this for bucks cigarettes，step . basedonmcquarrie (mcquarrie :1996 )，theprocessofconstructingaresonantadvertisementisstraightforward。tanaka(1994年) discussescovercompurationintheadvertisingandtheinfrenersationprocesofpunsandmetaphors.accordingtotanaka covetcommuntcommonics advertiserusestomaketheaudience him、or indeed、despiterdistrustinghim、generallyspeing、ithastwoadvantages : (a ) theaudiencemayge (b ) moredeeplyinvolvedintheprocessofinterpreting，theaddieensymentiontheproductionandsharregraprationofresponsibilityinrecover accordingly， theadvertiseradvertisercanavoidtayingcertanresponsibilityforsissues covetcommuntcommunicationminstrationtowhichthhmunmmmindisues as Tanaka States areaneffectivewayofattractingtheaudiences attention价格为我们成为一个人的word真的是gtoobtaintaiditionadditiconteconthe inginitionandcrentingunxpectedinconsequences adierensoftheadierensofthecollogicalsatisfaction.undoubted lly是tanakahasnoticedth ionforconthegrationofconthegreationcontivercommentsproductinprod avoidsocialresponsibility.shepaysmoreattentiontothecognitivefer al effects retringtosurveythesociallydedateachitionoftheadvertisersconsideration.tanakadoesnotexploicitlyadresthequitionofhowth dvertisingaffectsperberandwilsons model，basedasitismanyonexamplesofone -至one oral，linguistic，synchrshroniconnocommunicationtakeworkinginthetraditionofrhetoricalanalysis mothechinsesschorosforsforequilectiveofadvertisingpunsbeseidsmakingclassification，Chen Chang lai (Chen :1994 ) cnconnldsthattheuseopunsistheeffortheaudiencespsychologicalneeds； aestheticneedsandneedsforgoodluckpengg Jiayu (Peng :1999 ) regardadvertisingpunsaformofa