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英文书信写作EnglishLetterWriting,IntroductionLetterwritingteststheEnglishletterwritingskilloftheexamineesInthisunit,wearegoingtofocusondifferenttypesofletterwriting,theirformandlanguageWewillalsogiveyousomeadviceonhowtowriteaneffectiveEnglishletter,Typeofletters(信的类型)Englishlettersaregenerallydividedintotwotypes:apersonalletters个人书信bbusinessletters事务书信,Form(格式)AnEnglishletterusuallyconsistsofsixparts:heading(信头),insideaddress(收信人地址),salutation(称呼),body(信主体),complimentaryclose(结尾客套语)andsignature(署名),1)Heading:Intheupperrighthandcornerofthefirstpage,writeyourfulladdressandthedate2)InsideAddress:Ontheleftside,abovethesalutation,putthenameandfulladdressoftheaddresseeHowever,thisisoftenomittedinpersonalletters,3)Salutation:Thegreetingtotheaddressee,writtenflushwiththeleftmargin,twospacesbelowtheinsideaddressAcommafollowsthesalutationinapersonalletter;inabusinessletter,itisfollowedbyacolon(:)Besides,inpersonalletters,firstnamesareusuallyused,whileinbusinessletters,thesurnamesareused,4)Body:Thecontentsoftheletter,5)ComplimentaryClose:TheclosingofaletterTheconventionalcomplimentaryclosesinbusinesslettersare:“Yourstruly,”“Yourssincerely,”“Sincerelyyours,”“Sincerely,”“Cordiallyyours,”“Yourscordially,”etcThecloseofapersonalletterisofamorefreechoice“Yours,”Affectionately,“Fondly,”“Yourswithlove,”“Love,”“Withbestwishes,”etc,6)Signature:Putyourname(alwayshandwritten),ConventionalFormat:,FunctionsofBusinessLetters,toinform,whichreferstoconveyingthevastamountofinformationneededtoday-to-dayoperationsofthebusiness;,toinfluence,whichmeansthatmessagesincludedinabusinesslettershouldalsoinfluencethereadersattitudesandfunctions.,CriteriaforBusinessLetters,A.COURTESYInourletters,weshouldalwayskeepinmindthepersonwearewritingto,seethingsfromhisangle,visualizehiminhissurroundings,seehisproblemsanddifficultiesandexpressideasintermsofhisexperience.,B.CORRECTNESSCorrectgrammar,punctuationandspellingarebasicrequirementsforbusinessletterwriting.Also,weshouldchoosethecorrectleveloflanguageanduseaccurateinformationanddatainourletters.,CriteriaforBusinessLetters,C.CLARITYWeshouldfirstidentifywhatwewanttoexpressandthenexpresstheideainplain,simplewordsandformats.,D.COMPLETENESSOurlettersshouldincludeallthenecessaryinformationanddata.,E.CONCISENESSWeshouldwriteinthefewestpossiblewordswithoutsacrificingcompletenessandcourtesy.,F.CONCRETENESSOurwritingshouldbevivid,specificanddefinite.,TheGeneralProceduresforBusinessLetterWriting:,1.Determineourpurposeofwritingacertainletter.,2.Identifywhothereadersare.,3.Organizethemessage,whichistobecontainedintheletter.,4.Writeadraft.,5.Polishthewriting.,ElementsofBusinessLettersandTheirPositionsintheLetter:,1)信头(letterhead)Structure2)编号,日期3)封内名称和地址(insideaddress)(referenceanddate)4)经办人(attention)5)称呼(salutation)6)事由(标题)(subject)7)正文(body)8)结尾敬词(complimentary)9)签名(signature)10)附件(enclosure)11)抄送(cctoXX)12)附言(postscript),Aletterheadgenerallycontainsthefollowinginformation:,Thenameofthefirm,Itsaddressandpostalcode,Faxnumber,Internetaddress,Telephonenumber,Telegraphicandtelexaddress,E-mailaddress,Trademarkorabriefslogan,etc.,Letterhead,外贸商号的信笺,一般都印有信头,包括发信人的姓名、地址、电话号码、传真号、及E-mail等,有些会将经营项目,注册商标和公司董事、经理等姓名一并印在信头上。如需打印,则信头位于信笺上中央或右上方。,ExampleoftheFormatsofaLetterhead:,ExamplesoftheFormatsofReferenceNumber:,Yourref:ALMOurref:5511/TLDearSirs,DearSirs,Yourref:ALM,DearSirs,WerefertoyourletterofNovember12,2004,ref.TY1160,ExamplesoftheFormatsofDate:,24thMarch,2004March24th,200424March,2004March24,2004,ReferenceandDate,参考号:为便于存档与查阅,可以为信编写参考号,为避免混淆,最好标明Yourref:Ourref:打印日期注意事项:A.年份应完全写出,不能用(94)代替(1994)B.月份要写英文名称,不能用数字来代替,但可以用缩写。C.日期最好用基数字。,ExamplesoftheFormatsofInsideAddress:,ExamplesoftheFormatsofInsideAddress:,ExamplesoftheFormatsofParticularAddressorAttentionLine:,ChinaNationalMachineryImport&ExportCorp.36,JianshanRoadDalian,116023PeoplesRepublicofChinaAttention:Mr.Wang,ExportManager,InsidenameandAddress,受信人的姓名和地址一般是列在信笺的左上方,沿左页边线写起。封内地址与信封地址写法相同。信内把收信人名称地址写明对工作有便利。对发信人而言,便利有二:一是发信时可与信封地址相互对照,避免放入信封时发生差误;二是发信后便于准确归档,便于以后查找。对收信人而言,便利也有二:一是收信人读信时,如发现信封名称地址与封内名称地址不符,可以知道是放入信封时发生错误,将信返回;二是收信后如信封与信函分离原信仍能保持完整,便于查阅。,ExamplesoftheFormatsofParticularAddressorAttentionLine:,P&GCompany24MadisonAvenueColumbus,OH43004U.S.A.AttentionofPualYang,Biddle,Sawyer&Co.,Ltd.HaddenHouseFitzroyStreetLondon,SW825DY,EnglandAttentionofExportDepartmentMr.H.A.Donnan,please,AttentionLine,如需注明对方经办人,希望收信商号将信迅速交经办人办理,可以在封内地址下面加Attention或Attentionof例1RichardThomas&BaldwinsLtd.,151GowerStreetLondon,SC76DY,EnglandAttentionMr.CaveorAttentionofPurchasingManager,ExamplesoftheFormatsofParticularAddressorAttentionLine:,P&GJohnMorris&Co.,Inc.ATTENTIONOFPURCHASINGMANAGEROSullivanBuildingBaltimore,Maryland,10026U.S.A.,ExamplesoftheFormatsofSalutationandCorrespondingComplementaryClose:,ExamplesoftheFormatsofSubjectLineorCaption:,Subject:Proposeddelayofthedelivery,Re:Proposeddelayofthedelivery,Inre:InvoiceNo.1120,SUBJECT:ACCOUNTNO.689,Proposeddelayofthedelivery,SubjectLineorCaptionLine,事由写在称呼语下面两行,一般是在信笺中间位置,事由要简单扼要,说明商品名称,数量,信用证或合同号等即可。,在信的结尾一般有结尾语(TheclosingSentences),一般用来总结本文所谈的事项,提示对受信人的要求,如希望来函或电报订货、答复询问或作必要的声明等。另起一段。如Wehopetoreceiveyourearlyreply.,ComplimentaryClose,结束语是一种客套用语它应与前面的称呼相呼应,后面加逗号。如:DearSir(s),Yoursfaithfully,orFaithfullyyours,Gentlemen:Trulyyours,orYourstrully,DearMrxx,YourssincerelyorSincerelyyours,ExamplesoftheFormatsofSignature:,Yoursfaithfully,(signature)CathyKurtzMarketingManager,Yoursfaithfully,THEINTERNATIONALTRADINGCOMPANY(signature)CathyKurtzMarketingManager,ExamplesoftheFormatsofSignature:,Yoursfaithfully,ForCHINANATIONALIMPORT&EXPORTCO.,LTD.(signature)GeorgeMorgan,Yoursfaithfully,PerPro(orP.P.)CHINANATIONALIMPORT&EXPORTCO.,LTD.(signature)GeorgeMorgan,TheSignature,结束语的下面,应将行号的名称用大写打出,必须由负责人签名,签名的下面为使对方了解签名人的姓名、职位,可以打字注明。外国函件都必须由负责亲笔签名,用橡皮戳说明该信并非本人亲自过目,只是通函,不为人重视。,ExamplesoftheFormatsofInitials:,GB/LZGbush/lzGB:lzlz,Enclosure,如信中有附件时,应在签名下注明Encl.或Enc.如附件不止一件应注明2Enclsor3Encls,或详细列明如下:Encls:2InvoicesEnc:1B/L1Photo1Certificate,ExamplesoftheFormatsofEnclosure:,TheCarbonCopyNotation,如果函件要抄送其他有关单位,同时使对方也知道已抄送其他单位,可在信件最后的左下角注明“CCtoxxx”or“CCxxx”,ExampleoftheformatofCarbonCopyNotation:,Postscript,信写完后,如果想起还有要紧的要说,可以在信末加P.S.引出补叙的话,然后由发信人签署本人简笔签名(本人姓名的第一个字母)。,FullBlockFormat:,Semi-blockFormat:,ConventionalFormat:,IndentedFormat:,AdviceonHowtoWriteEnglishLetters,1)Carefullyreadthedirectionsandtherequirements,distinguishthetypeoftheletter:apersonalletterorabusinessletter2)Beclearaboutthepurposeofthewriting,andwhatyouaretoexpressintheletter,3)WriteaccordingtotheappropriateformPayattentiontothedifferentwritingrequirementsofapersonalandbusinessletter4)Trytobeclear,direct,conciseinyourwriting,avoidingtoomanycomplimentarywords,ModelofaBusinessLetter,FormatofEnvelope,FormatofEnvelope,4AddressingEnvelopes,ReturnAddress,Stamp,Address,Remarks,Remarks:1.Private私人信2.Confidential机密信3.Registered挂号邮件4.Express快递邮件5.OrdinaryMail平信6.Immediate(Urgent)急件7.PrintedMatter印刷品8.Sample样品,敬启者:我们参观了贵方6月份在北京举行的国际技术博览会的展台,我们对贵方IBM-CPU80586个人电脑的展示很感兴趣。贵方展示的电脑最适合我方市场。在我国我们是电子产品的批发商。贵方能否寄给我们包括功能及必要软件在内的详细资料?请贵方报到烟台的最低价,并说明支付方式和采购量不少于500台所允许的折扣。如贵方报价具有竞争力,运货日期可以接受,我方打算从贵方大量订货,并且及时开立以贵方为受益人的信用证。关于我方资金情况,业务能力和信誉,请查询我们的银行,中国银行。盼收到贵方有利的答复。谨上烟台电子进口有限公司2008年4月22日,SampleLetter,SampleLetters,敬启者:欢迎贵方今天的传真询盘并且感谢贵方对我方的产品感兴趣。我方生产T恤衫已经多年,且我方的产品在我们的市场非常

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