market research plan 市场营销计划书

Research Plan -requirements to skin care productBackground : The sage said, The heart of loving beauty exists everywhere. Nowadays, with the development of social economy and the improvement of living standards, people are more and more pay attention to outward appearance. Thats why the skin care products have long been popular in all the world.Research Objective and Research Questions: The objective of our research is to find the most suitable brand of skin care product for young people,especially college students.And we will gain the sole agency for this brand of product.As for the research question,it aims to learn more about college studentsspecific need,preference and requirements for skin care products through the way of marketing research.Place: university campus,Wanda Plaza、Respondent : young people，focusing on college studentsTime Period,Schedule and Personnel Allocation: Advance-preparation: Plan-making (2016.4.20-2016.4.30 All the members) Questionnaire-designing (2016.5.1-2016.5.10 杨甜 薛如星) Research Process and Analysis (2016.5.10-2016.5.30 All the members) Research Suggestion and Limitation (2016.6.1-2016.6.5 杨霞 崔梦瑶 肖招兰） Research Report (2016.6.5-2016.6.10 All the members)Methods of data analysis: After enough data is collected, we need to use some specific methods to analyze the data to get the information we want. First is about the analysis of data collected by means of questionnaire and personal interviews. We will use statistical analysis of these data, after which a pie chart or other kinds of chart will be drawn in accordance with the result of the statistical analysis to make a direct representation of which kind of skincare product is most required by the college students. And during the personal interviews, information can not be expressed so clearly as that collected by questionnaire, and that requires us to extract useful one from the information provided by respondents to analyze. Another equally significant analysis is about the data concerned with external and internal environment in which we will conduct our business. In this aspect, we will adopt SWOT analysis. By doing such analysis, we can find out our strengths and weaknesses as well as opportunities and threats coming from outside world and figure out whether it is feasible or not to do such business on selling skincare product among college students. Methods of information collection: 1. Information collection: Take the time, money and energy into consideration, we decide to use secondary date. We are going to use products brochures, relevant magazines and online databases to know the feature of different skin care products and we need to figure out their prices, customers age, gender, and economic capability. 2. Questionnaire: Take the operability and the willness of response into consideration, we are going to design a semi-structured questionnaire to know college students s requirements toward skin care products. 3. E-mail: Take the low costs flexibility into consideration, and as we realize that most of students spend a lot of time on internet, we are going to send e-mail to anybody in different college at any time to get information. 4. Personal interview: We are going to conduct interview in colleges and some flourishing business streets for the sake of interaction and timely feedback. 5. Observation: we are going to send a group member to a skin care products store whose aim is to observe customers choices and preferences. 6. User experience: by giving out samples to students who have no experience in using skin care products, we could get users experience feedback and develop potential customers. Budget: