[李开复]21种演讲技巧

21SecretstoBecomingAGoodSpeaker,Kai-FuLeeManagingDirectorMicrosoftResearch,China,WePresentEveryDay!,Notjustconferencetalks.ProductgroupmeetingsBillG/TABmeetingsPreambletoademoConvinceaproductgrouptobeinterestedPresentpatenttoalawyerPresentagroupresultatoffsite“Elevator”talks,ButImnotgoodatit.,Presentationskillscanbeacquired.Examples:BillGatesKai-FuLee,WhatYoullLearnToday:,CommunicationskillsPreparingtheTalkDeliveringtheTalkHandlingQaskwhatyoucandoforyourcountry”-JohnF.KennedyBADEXAMPLE:“Iwelcomethiskindofexamination,becausepeoplehavetoknowwhethertheirpresidentisacrook.Well,Imnotacrook.”-RichardM.NixonDontuseiteverywhere!,VocalSkills:Samemessage;manywaystodeiver,JohnKennedy:“Youneedtocontributetoyourcountry”“Asknotwhatyourcountrycandoforyou;askwhatyoucandoforyourcountry”.Quaylevs.BensonDebate:Quayle:IhaveasmuchexperienceintheCongressasJackKennedydidwhenhesoughtthepresidency.Answer1:“JackKennedyisbetterthanyou.”Answer2:Senator,IservedwithJackKennedy.IknewJackKennedy.JackKennedywasafriendofmine.Senator,yourenoJackKennedy.“,VocalSkills:Enthusiasm,Passiondontlookincorner.Dontlooktoomuchatcomputerscreenoryournotes.Lookatpeoplesfaces(noteyes)3-6secondsperperson.Shiftrandomly.Nod,smile,usefacialexpression.,VisualSkillsBody,Standupwhentalking.Walkaround=informal.Dont:Rock,shake,leantoomuch.,VisualSkillsHands,Gesturecomplementstalk.Shouldcomenaturally,withoutthinking.Makesuretheymatch!NeedtoexaggeratealittleEspeciallywithlargeaudience.Dontfidgetorputinpocket.Videotapewholetalk3sub-concepts;=6lines.ReadableBigWordOutline.Donthavetouseit.ItmaybebesttoREADaspeech.Noexcusenottobefluent!(practice!)Dontstareatpaper.(Memorizeitifyoureprefer).,OvercomingNervousness,“Dothethingyoufearandthedeathoffeariscertain.”-RalphWaldoEmerson,HidingNervousness,Itispossibletohidenervousness!Dontlettheshakingshow!Makeafist;holdthelectern.Speakloudly.Takeadeepbreath.Lookatafriendlyface.Lookabovepeoplesheads.,ArtofGoodOpeningdontcopythestyles.Youmustbeyourselftobecredible.Manystylescouldbeeffective:BillGatesBrillianttechnologistSteveBallmerPowerfulsalesmanSteveJobsPassionateevangelist,WhatYoullLearnToday:,CommunicationskillsPreparingtheTalkDeliveringtheTalkHandlingQ&A21secretstobecomingagoodspeaker.,Q&A,Q&Aisyourchanceto:Amplifyyourpoints.Increaseyourcredibility.,DealingwithQuestions,EasyQuestionsAmplifyyourpoints!HardQuestionsNoneedtoanswerdirectly.Butdonthide!NarrowQuestionsTakeoffline.,Q&AGivingAGoodAnswer,RespectthelistenerRightbodylanguageRepeatthequestionCompleteifpeoplecannothear.Paraphrasetohelpamplifyyourpoint.Ifpeoplearetooshy,youstart!Dontargueordismissaquestion.,21Secrets,#1Anybodycanlearntogiveagoodtalk.,21Secrets,#2Dontgiveatalkunlessyourepassionate.,21Secrets,#3Usesimpleandclearwords.,21Secrets,#4Playyourvoicetofocusonkeypoints.,21Secrets,#5Silenceisagreattool.,21Secrets,#6Overprepareeverytalk.,21Secrets,#7Tellthemwhatyouregoingtosay.Sayit.Tellthemwhatyousaid.,21Secrets,#8HaveONEclearcentralmessagefor:thequestion“Howwasthetalk”,21Secrets,#9Openyourtalkwithsomethingthought-provoking,21Secrets,#10Slidesshouldbesimple&clear.,21Secrets,#11Dontreadfromyourslides.,21Secrets,#12Orderyourdemos.,21Secrets,#13Rehearse&listentoeachtalkatleasttwice!,21Secrets,#14Timeyourtalkoneveryslide.,21Secrets,#15ItmaybeOKtoreadfromascript.,21Secrets,#16Stayawake!Drink3cupsofcoffeebeforeyourtalk.,21Secrets,#17Itispossibletohidenervousness.,21Secrets,#18Tailoryouropeningremarkstotheoccasion.,21Secrets,#19“Ifyouonlyrememberonethingfromthistalk,youshouldrememberXX