huawei华为战略分析（原创版）

ALWAYSATYOURSERVICE,1143014,1143018,1143020,1143057,1143058,Teammembers,1143059,Backgroundinformation,PrivateenterpriseinchinaFortune500intheworldleadingglobalICTductsandsolutionshavebeendeployedinover140countriesservingmorethanonethirdoftheworldworks,pipesandcloudcomputingfields.,Corevalues,Customers:Huaweiexiststoservecustomers,whosedemandsarethedrivingforcesbehindhisdevelopment.,Concernforsurvival,growth,Philosophy:Integrity:behavehonestlyandkeepourpromises,winningourcustomerstrustandrespect.Dedication:createvalueforcustomersimproveourcapabilitiesultimatemeasureofthevalueofanytechnology,product,solutionorprocessimprovement.,Concernforemployee:valueemployeescontributionsandrewardthemaccordingly.succeedthroughteamwork.Byworkingcloselyinbothgoodtimesandbad,welaythefoundationforsuccessfulcross-culturalcollaboration,streamlinedinter-departmentalcooperationandefficientprocesses.,Vision&Mission,Toenrichlifethroughcommunication.,vision,TofocusonourcustomersmarketchallengesandneedsbyprovidingexcellentICTsolutionsandservicesinordertoconsistentlycreatemaximumvalueforourcustomers,mission,OverallIndustry,Traditionalversion:dominatedbytheadvancedcompaniesfromhighly-developedcountries.,Newversion:companiesfromemergingcountries(China&India)growingrapidly.,ICTindustrytechnology-orientedhumanresourceprovidetechnologiesandservicesequipment,Mainproductsandservices,aleadingglobalICT(information,communication,telecom)solutionprovider.,Mainproducts:,Fiveforcesframework,potentialentrants,supplierspower,sellerspower,substitutesthreat,ThreatofentrybyPotentialentrants,scaleorexperience,Accesstosupply,Differentiation,economicsofscale,Competitiverivalrywithintheindustry,Competitorbalance,Industrygrowthrate,SwissEricssonco.biggestelectronicequipmentmanufacturer,bigpossibilityrevolutionofnewtechnology,Bargainingpower,US/Europe,nationalsecurityconcerns,regional,vodafonesignedalong-termcontractwithhuaweiinexchange,itaskaoverallevaluationcoveringallthebusniessdepartmentsofhuawei,Maturemarket,Policyrestriction,Buyers,Bargainingpower,sophisticatedindustryline,essentialinput,thecostofselecting,recruiting,training,managingisveryhigh,Humanresources,Coreproducts,Sellers,PESTELAnalysis,POLITICAL,ECONOMIC,SOCIAL,TECHNOLOGICAL,ENVIRONMENTAL,LEAGEL,POLITICAL,Governmentsupportforhightechnology-Shenzhengovernmentsregularsurpport-specialplanof10billion-planHUAWEIsci-techcityGovernmentsupportforindependentinnovation-abigsupplierforthegovernmentGovernmentsupportforprivateenterprises-onlyonecompanythathasnotgonepublicontheFortune500list-looselandquota,ECONOMIC,demandcausedbythegreatdevelopmentofChinainthe1980sand1990scorecompetenceofeconomicdevelopmentrichresources,cheaplabor-innovationthetrendofglobalizationChinasentryintoWTO,SOCIAL,profoundreexaminationofMaosRevolution-respectforrealintellectualsthereformandopennessofthewholecountryreversedformerlyinappropriateviewofthepublicescalatedprotagonistconsciousnessofcitizensslowlybuiltgoodreputationinthepublic-diligenceanddown-to-earthspirits-high-qualityproductsmadebyeliteswithoutflashyadvertisements,TECHNOLOGICAL,thesectionofthemarketforthiskindoftechnologyisalmostblankinmainlandChina,ENVIRONMENTAL,aprovideroftelecommunicationsnetworknotdependentontheenvironmenttoproviderawmaterialsalmostnonegativeexternalitytotheenvironment,Legal,Theanti-monopolylawofthePeoplesRepublicofChina-telecommunicationsitself:naturalmonopolyandlong-termdevelopment-achancetocompetewiththeformerlystate-runpowerfultelecommunicationsgroupssuchasCHINAMOBILandCHINATELECOM.TheregulationsofWTO-theprincipleofdiscriminatory-anti-protectionism,Wedonotengageinanydiversionofresourcesandseniormanagementofenergynon-relateddiversificationbusiness.,Focuseddifferentiation,Efficientuse,Industrytrends,Labor,Internationalstrategy,Brandmanagement,In2008,ranksNo.3inworldwidemarketshareofmobilenetworkequipment.In2008,ranksNo.1inmobilebroadbanddeviceshavingshippedover20millionunits.In2009,ranksNo.2inglobalmarketshareofradioaccessequipment.In2013,ranksNo.3inglobalmarketshareofmobilephone.,In2006,HuaweiselectsasapreferredtelecomsequipmentsupplierandsignsGlobalFrameworkAgreementwithVodafone.In2008,HuaweifirstlargescalecommercialdeploymentofUMTS/HSPAinNorthAmerica,forTELUSandBellCanada.In2011,HuaweiunveiledtheGigaSiteandsolutionU2Netarchitecture.,In2011,Huaweibuilt20cloudcomputingdatacenters.In2011,Huaweiestablishedthe2012Laboratories.,In2006,HuaweiestablishesShanghai-basedjointR&DCenterwithMotorolatodevelopUMTStechnologies.In2010,HuaweiestablisheditsCyberSecurityEvaluationCentreintheUK.,In2010,HuaweisignedaVoluntaryGreenAgreementwiththeChinaMinistryofIndustryandInformationTechnology(MIIT).,Strategyinaction-organizationforsuccess,Process,Relationship,Structure,HuaWeisstructurethematrixstructure,advanta