市场营销双语科特勒亚洲版术语翻译英汉互译

单词翻译ADMINISTEREDVSM管理型垂直营销系统ADOPTIONPROCESS开发过程ADVERTISING广告ADVERTISING广告ADVERTISINGAGENCY广告代理ADVERTISINGBUDGET广告预算ADVERTISINGMEDIA广告媒体ADVERTISINGOBJECTIVE广告目标ADVERTISINGSTRATEGY广告策略AFFORDABLEMETHOD量入为出法AGEANDLIFECYCLESEGMENTATION年龄和生命周期细分ALLOWANCE津贴ALTERNATIVEEVALUATION另类评估APPROACH接近ATTITUDE态度BABYBOOMERS婴儿潮BASINGPOINTPRICING基点定价法BEHAVIORALSEGMENTATION行为细分BELIEF信仰BENEFITSEGMENTATION利益细分BRAND品牌BRANDEQUITY品牌资产BRANDEXTENSION品牌延伸BRANDPERSONALITY品牌个性BREAKEVENPRICINGTARGETPROFITPRICING盈亏平衡定价法目标利润定价法BUSINESSANALYSIS商业分析BUSINESSPORTFOLIO业务组合BUSINESSPROMOTIONS产业促销BUSINESSTOCOMSUMERONLINEMARKETING企业对消费者网络营销BUYERREADINESSSTAGES购买者准备阶段BUZZMARKETING蜂鸣营销BYPRODUCTPRICING副产品定价法CAPTIVEPRODUCTPRICING附属产品定价法CATALOGMARKETING购物目录营销CHANNELCONFLICT渠道冲突CHANNELLEVEL渠道层级CLICKONLYCOMPANIES网络公司网络和实体公司CLOSING成交COBRANDING品牌联合COGNITIVEDISSONANCE认知失调COMMERCIALIZATION商业化COMPETITIVEADVANTAGE竞争优势COMPETITIVEPARITYMETHOD竞争对等法COMPLEXBUYINGBEHAVIOR复杂购买行为CONCENTRATEDNICHEMARKETING集中化（缝隙）营销CONCEPTTESTS概念测试CONSUMERBUYERBEHAVIOR消费者购买行为CONSUMERMARKET消费者市场CONSUMERPRODUCT消费品CONSUMERGENERATEDMARKETING消费者产生的营销CONTRACTUALVSM契约型垂直营销系统CONVENIENCEPRODUCT便利品CONVENTIONALDISTRIBUTIONCHANNEL传统分销渠道CORPORATEVSM公司型垂直型营销系统COSTBASEDPRICING基于成本的定价方法COSTPLUSPRICING成本加成定价法CREATIVECONCEPT创新概念CULTURALENVIRONMENT人文环境CULTURE文化CUSTOMERDATABASE顾客数据库CUSTOMEREQUITY顾客资产CUSTOMERLIFETIMEVALUE顾客终生价值CUSTOMERPROMOTIONS消费者促进CUSTOMERSALESPRODUCTFORCESTRUCTURE顾客销售队伍结构CUSTOMERSATISFACTION顾客满意度CUSTOMERPERCEIVEDVALUE顾客认知价值DECLINESTAGE衰退期DEMANDCURVE需求曲线DEMANDS需求DEMOGRAPHICSEGMENTATION人口细分DEMOGRAPHY人口统计DIFFERENTIATEDSEGMENTEDMARKETING差异化（细分市场）营销DIFFERENTIATION差异化DIFFERENTIATION差异化DIRECTMARKETING直复营销DIRECTMARKETING直接营销DIRECTMARKETINGCHANNEL直接营销渠道DIRECTMAILMARKETING直接邮寄营销DIRECTRESPONSETELEVISIONMARKETING电视营销DISCOUNT折扣DISINTERMEDIATION去中介化DISSONANCEREDUCINGBUYINGBEHAVIOR不和谐的购买行为DISTRIBUTIONCENTER配送中心DIVERSIFICATION多元化DOWNSIZING精简战略DYNAMICPRICING动态定价法ECONOMICENVIRONMENT经济环境ENGELSLAWS恩格尔定律ENVIRONMENTALSUSTAINABILITY环境的可持续发展EVENTMARKETING事件营销EXCHANGE交换EXCLUSIVEDISTRIBUTION独家分销EXECUTIONSTYLE执行方式EXPERIENCECURVELEARNINGCURVE经验曲线学习曲线FASHION时尚FIXEDCOST固定成本FOBORIGINALPRICINGFOB原产地定价法FOLLOWUP顾客跟进和维持FRANCHISEORGANIZATION特许权组织FREIGHTABSORPTIONPRICING减免运费定价法GENDERSEGMENTATION性别细分GENERATIONX一代GEOGRAPHICSEGMENTATION地理细分GEOGRAPHICALPRICING地理定价GOODVALUEPRICING高价值定价GROUP群体GROWTHSTAGE成长期GROWTHSHAREMATRIX增长一份额矩阵HABITUALBUYINGBEHAVIOR习惯性的购买行为HANDINGOBJECTIONS处理争议HORIZONTALMARKETINGSYSTEM水平营销系统IDEAGENERATION构思产生IDEASCREENING构思筛选INCOMESEGMENTATION收入细分INDIRECTMARKETINGCHANNEL间接营销渠道INDIVIDUALMARKETING个人营销INDUSTRIALPRODUCT产业用品INFORMATIONSEARCH信息搜索INTEGRATEDLOGISTICSMANAGEMENT整合物流管理INTEGRATEDMARKETINGCOMMUNICATIONSIMC整合营销沟通INTENSIVEDISTRIBUTION密集型分销INTERACTIVEMARKETING互动营销INTERMARKETSEGMENTATION跨市场细分INTERMODALTRANSPORTATION联合运输INTERNALMARKETING内部营销INTERNET互联网INTERNET互联网INTRODUCTIONSTAGE介绍期LEARNING学习LIFESTYLE生活方式LINEEXTENSION产市品线延伸LOCALMARKETING地域营销MACROENVIRONMENT宏观环境MADISONVINE广告、娱乐结合MAKETSKIMMINGPRICING市场撇脂定价MARKET市场MARKETOFFERING市场供应MARKETPENETRATION市场渗透MARKETSEGMENT细分市场MARKETSEGMENTATION市场细分MARKETSEGMENTATION市场细分MARKETTARGETING市场营销战略MARKETTARGETING选择目标市场MARKETDEVELOPMENT市场开发MARKETING市场营销MARKETINGCHANNELDESIGN营销渠道设计MARKETINGCHANNELMANAGEMENT营销渠道管理MARKETINGCHANNEL（DISTRIBUTIONCHANNEL）营销渠道（分销渠道）MARKETINGCONCEPT市场营销观念MARKETINGCONTROL营销控制MARKETINGENVIRONMENT市场营销环境MARKETINGIMPLEMENTATION市场营销执行MARKETINGINTERMEDIARIES营销中介MARKETINGLOGISTICSPHYSICALDISTRIBUTION）营销物流（实体分销）MARKETINGMANAGEMENT市场营销管理MARKETINGMIX市场营销组合MARKETINGMYOPIA营销短视MARKETINGSTRATEGY市场营销战略MARKETINGWEBSITE营销网站MARKETPENETRATIONPRICING市场渗透定价法MATURITYSTAGE成熟期MICROENVIRONMENT微观环境MICROMARKETING微观市场营销MILLENNIALSGENERATIONYY一代MISSIONSTATEMENT使命陈述MOTIVEDRIVE动机MULTICHANNELDISTRIBUTIONSYSTEM混合营销系统NATURALENVIRONMENT自然环境NEEDRECOGNITION需求识别NEEDS需要NEWPRODUCT新产品NEWPRODUCTDEVELOPMENT新产品开发NONPERSONALCOMMUNICATIONCHANNELS非人际沟通渠道OBJECTIVEANDTASKMETHOD目标任务法OCCASIONSEGMENTATION时机细分ONLINEADVERTISING网络广告ONLINEMARKETING网络营销ONLINESOCIALNETWORK网上社交网站ONLINESOCIALNETWORKS在线社交网络OPINIONLEADER意见领袖OPTIONALPRODUCTPRICING备选产品定价OUTSIDESALESFORCEORFIELDSALESFORCEINSIDESALESFORCE内部销售人员PACKAGING包装PARTNERRELATIONSHIPMANAGEMENT伙伴关系管理PERCENTAGEOFSALESMETHOD销售比例法PERCEPTION认知过程PERSONALCOMMUNICATIONCHANNELS人际沟通渠道PERSONALSELLING人员销售PERSONALSELLING人员销售PERSONALITY个性POLITICALENVIRONMENT政治环境PORTFOLIOANALYSIS组合分析POSITIONSTATEMENT定位陈述POSITIONING定位POSITIONING市场定位POSTPURCHASEBEHAVIOR购后行为PREAPPROACH销售准备PRESENTATION介绍PRICE价格PRICEELASTICITY价格弹性PRODUCT产品PRODUCTBUNDLEPRICING一揽子定价法PRODUCTCONCEPT产品观念PRODUCTCONCEPTS产品概念PRODUCTDEVELOPMENT产品开发PRODUCTDEVELOPMENT产品开发PRODUCTLIFECYCLE产品生命周期PRODUCTLINE产品线PRODUCTLINEPRICING产品线定价PRODUCTMIX（ORPRODUCTPORTFOLIO）产品组合PRODUCTPOSITION产品定位PRODUCTQUALITY产品质量PRODUCTSALESFORCESTRUCTURE产品销售队伍结构PRODUCT/MARKETEXPANSIONGRID产品/市场扩张矩阵PRODUCTIONCONCEPT生产概念PROMOTIONMIXORMARKETINGCOMMUNICATIONSMIX促销组合又称营销沟通组合PROMOTIONALPRICING促销定价法PROSPECTING发掘PSYCHOGRAPHICSEGMENTATION心理细分PSYCHOLOGICALPRICING心理定价PUBLIC公众PUBLICRELATIONS公共关系PUBLICRELATIONS公共关系PULLSTRATEGY”拉“式战略PURCHASEDECISION购买决策PUSHSTRATEGY“推式战略REFERENCEPRICES参考价格RELATIONSHIPMANAGEMENT顾客关系管理RETURNONADVERTISINGINVESTMENT广告投资回报RETURNONMARKETINGINVESTMENT市场营销投资回报率SALESFORCEMANAGEMENT销售人员管理SALESPROCESS推销过程SALESPROMOTION销售促进SALESPROMOTION销售促进SALESQUOTA销售配额SALESPERSON销售人员SEGMENTEDPRICING市场细分定价法SELECTIVEDISTRIBUTION选择性分销SELLINGCONCEPT推销概念SERVICE服务SERVICEINSEPARABILITY服务的不可分割性SERVICEINTANGIBILITY服务的无形性SERVICEPERISHABILITY服务的不可储存性SERVICEVARIABILITY服务的差异性SERVICEPROFITCHAIN服务利润链SHAREOFCUSTOMER顾客份额SHOPPINGPRODUCT选购品SOCIALCLASS社会阶层SOCIALMARKETING社会营销SOCIETALMARKETINGCONCEPT社会营销概念SPECIALTYPRODUCT专用品STOREBRAND（ORPRIVATEBRAND）品牌专卖店（自有品牌）STRATEGICPLANNING战略规划STYLE风格SUBCULTURE亚文化SUPPLYCHAINMANA