sales promotion 208 trick - sales strategy -12 page -fsw（促销必胜208招-销售策略-12页-fsw）

SALESPROMOTION208TRICKSALESSTRATEGY12PAGEFSW（促销必胜208招销售策略12页FSW）1页208招促销必胜2008627一、定时促销节日促销1元旦促销的要点可以送特殊的日历年历等2春节期间，针对礼包的促销计划。关键词喜庆，感人3春节期间，针对旅行包的促销。关键词回家，年438假日促销关键词互动活动和女权。5315针对消费者节日的促销关键词售后服务。651节日促销。礼品设计举例胶卷，旅游帽等踏春用品761儿童节促销，举例卡通游街活动8中秋促销的要点还是礼品设计，如地产促销可以采取家的现场会和送月饼9101促销的礼品和终端要注意国庆用品如国旗国徽等特定时间单元的促销10烟草和酒类的回收包装的活动一定要界定时间单元11房地产行业的特定的销售节奏促销，如周末展销会等12以企业理由构成的促销活动，如厂庆等13企业主体设计的时间单元促销14淡季促销，淡季促销打库存15旺季促销，旺季促销走总量二、定量促销确定促销总量的促销16如确定在一定销量范围内的让利活动，如地产的定量折扣2页17计量的促销，如规定达到一定量之后的差额化促销，如酒类的三赠一等18在固定场所（商场）确定促销产品总量的促销，主要和买赠配套确定促销奖品总量的促销19在固定地点确定固定让利基数的促销三、定向促销确定得利者基本身份的促销关键词发现和组织关联群体20三八节面向女界的促销21五一节面向劳模的促销22面向军队，党员的促销23面向其他可确定身份的促销，如”职业，年龄，特征，地域等24面对公益的促销，如希望工程，25助残工程，教师工程等面向特殊消费群体的促销关键词功能相关26医药保健产品面向固定病群的促销27结合产品特征确定人群的促销，如清晰彩电面向色盲者的促销28向产品利益强势群体的促销。如评选酒英雄面向老消费者的促销29重复购买奖励促销30老消费者推荐产品奖励体系31老消费者练谊会促销32老消费者回访促销33老消费者代言促销发挥产品特殊连接的关联促销34房地产向它业者赠送智能家居，向老师赠送电子词海等3页征集消费者的互动促销35采用广告征集关联消费者的促销定点促销以部分终端为主的促销36PROMOTIONACTIVITIESATSPECIALTERMINALS,FOCUSINGONPROMOTIONALSITES,VISUALCOMPETITIONANDPROMOTIONREGULATIONS37INCERTAINPLACES,SUCHASRESIDENTIALAREAS,PROMOTIONOFWATERDRINKS,OFFICEBUILDINGS,PROMOTIONALSMALLCRAFTS38FIRSTSHOW,CLINIC,CHARITYETC39SQUARECULTURE,MAKEFULLUSEOFTHECONCENTRATIONOFSOCIALATTENTIONHABITS40INTHEDISADVANTAGEDAREASOFCOMPETITORSPROMOTION,FIGHTFORFORCETHE41INTHECOMPETITORSSTRONGPOSITIONPROMOTION,EXERTINFLUENCE,PLAYADESTRUCTIVEROLETERMINALOCCUPANCYPROMOTION42TERMINALPROMOTIONALVISUALPLACEHOLDERSTRATEGY,SUCHASWINEPRODUCTSOCCUPYTHEDININGTABLEOFTHERESTAURANT,43OTHERTERMINALS,PROMOTIONS,HEARING,TOUCHANDSOONREGIONALFIXEDSALESPROMOTION44PROMOTIONINTHEFACEOFREGIONALGEOGRAPHICALFEATURES45TOFACETHEPROMOTIONOFREGIONALCULTURALCHARACTERISTICS46SALESPROMOTIONINTHEFACEOFREGIONALSPECIALNEEDSFOUR,DIFFERENCEPROMOTIONKEYWORDSDETERMINETHEDIFFERENCE,THEDIFFERENCE,THEREWARDDIFFERENCE47DETERMINETHEDIFFERENCEDETERMINETHEWINNINGRATIOANDHOWTOGENERATETHEDIFFERENCE48NOTARYDRAW,NUMBERDRAW,RECEIPT,DRAW,SCRAPINGAWARD49NUMBERSPECIFICDESIGNAWARDS,SUCHASEVENNUMBERS,ALLPRIZES,ETC,THEMAINMEANSINTERACTIVEPRODUCTION,LOTTERY,PRIZESCRAPINGOVERALLQUANTITATIVENOTARIZATIONDRAW50OVERALLQUANTITATIVEASSOCIATIONDESIGNFORRAFFLEPRIZES,SUCHASCASHREWARD51REWARDRELATEDPRODUCTS,SUCHASREALESTATEAWARDDECORATION52REWARDCONSUMERSNEEDPRIZES,SUCHASINCENTIVES,TOURISMANDSOONPAGEAND453GOODUSEOFSCRATCHCARDS54GOODATESTABLISHINGAREASONABLEAWARDSYSTEMSITESPECIFICQUANTIFICATION55CREATEDIFFERENCESANDAWARDSATFIXEDLOCATIONS,SUCHASLOOKINGFORONEHUNDREDLUCKYPEOPLEFROMNANJING56PRODUCEAWARDSATAFIXEDPLACE,FOREXAMPLE,HERETODAY,100PEOPLEWITHNEWMOBILEPHONES,OTHERDIFFERENCES57AWINELAUNCHEDFOURBOXESOFWINE,RESULTINGINAGILDEDBUDDHADRAW58ACCORDINGTOAPACKAGINGUNITTOPRODUCEAWINNINGWAY,SUCHASABOXOFCIGARETTESTOPRODUCEACOLORTVANDSOONFIVE,SPECIALPROMOTIONSPROMOTIONOFOLDPRODUCTS59THEUSEOFINVENTORYPRODUCTSTOMAKENOPROFITPROMOTIONS,PROFITMARGINSARELARGE60FOREXAMPLE,MODELSBEHINDALITTLETV,MOBILEPHONESANDOTHERPRODUCTSINRURALSALES61USETHEOLDPRODUCTASAGIFTPROMOTION62TELEPHONEINDUSTRYTOBUYCORDLESSUNIVERSALMACHINESPARTIALPRODUCTPROMOTION63FOREXAMPLE,INTHENORTHWESTREGION,THERAPIDCOOLINGANDHEATINGAIRCONDITIONINGISPROMOTED64PRODUCTMODELRICHENTERPRISESTAKESOMEPRODUCTSFORGINGPRODUCTIMAGE65TAKEPARTOFTHEPRODUCTTOEXPANDTHESHARE,HITTHELISTOFPROMOTIONS66PRODUCTTIEINSALESPROMOTIONBUNDLING67TVINDUSTRYTOBUYBIGSENDSMALLNEWPRODUCTPROMOTION68PERFORMANCEPROMOTIONOFNEWPRODUCTS,SUCHASPRODUCTDEMONSTRATION,ETC69COMPETITIVEPROMOTIONSFORNEWPRODUCTS70IF,FOREXAMPLE,OFFSEASONNEWPRODUCTS,TOCOMBATCOMPETITORSINVENTORYPRACTICES71NEWPRODUCTTRIALPROMOTIONS,SUCHASHOUSETRIALLIVEPAGEAND572REPRESENTATIVESALESOFNEWPRODUCTS,MODELPROMOTIONSOTHERSPECIALPROMOTIONS73WITHTHEUSEOFDIFFERENTPRODUCTSANDSOMESPECIALPROMOTIONALLINKS74PARTIALPRODUCTPROMOTIONWITHCERTAINPRODUCTIONCHARACTERISTICSSIX,BUYGIFTPROMOTIONKEYWORDSGIFTDESIGN,ITSBASICPOINTISTHEPRICEANDFUNCTIONOFSOMEKINDOFRECOGNITION,OPERATIONTHEPOINTISTHEDEFINITIONOFPRICEHOWMANYGIFTSANDPROMOTIONSDOYOUHAVE75HIGHMARGINPRODUCTS,BUYAFEWGIFTS,SEVERALPROMOTIONS76COMMONUSEDINTHECOURSEOFMEDICALCAREPRODUCTS,QUANTITATIVEBUYGIFTCOLLOCATION77THEWAYOFBUYINGANDSELLINGIMPULSEINTHETOBACCOANDALCOHOLINDUSTRYBUYNEWWAYSTOGETRIDOFOLDONES78BUYNEWAPPLIANCESPURCHASEOLDHOMEAPPLIANCEBEHAVIOR,THE79THESAMEBRANDOFNEWANDOLDDIFFERENCEREPLACEMENT,80INTHESPECIALCATEGORYCANBEREPLACEDBYOLD,NOCOSTTOSHOWCOST,CAPACITYANDPRODUCTVALUE,SUCHASLIQUORTHEINDUSTRYCANRECYCLEPREVIOUSPRODUCTSATHIGHPRICESANDEXECUTERELATEDPROMOTIONS81BUYAHOUSEONTHEOLDHOUSEOFMASSAGENTTREATMENTPROGRAMPRODUCTRELEVANCEPREMIUMDESIGN82BUYAPPLIANCESFORALLAROUNDREMOTECONTROL83BUYACARTOSENDATIRE,SENDRESCUECLUBMEMBERS84BUYAHOUSETOSENDDECORATION,SENDPROPERTYCOSTS85BUYCELLPHONES,HEADSETS,ETC86BUYCIGARETTES,LIGHTER87BUYMEDICINETOSENDMEASURINGCUP,THERMOMETER,WEIGHTANDSOONPRODUCTEMOTIONASSOCIATIONPREMIUMDESIGNPAGEAND688BUYCIGARETTESANDGIVEUPSMOKINGCANDY89BUYMEDICINEANDSENDFLOWERS90BUYHOMEAPPLIANCESSENTWARRANTY91BUYSCLOTHES,TIESANDSOONGIFTGIFTS92COMBININGPRODUCTPRODUCTION,CHANNEL,SALES,USE,MAINTENANCE,THEWHOLEPROCESSDESIGNRELATEDGIFTSYSTEM93SEASONALGIFTS94SPRINGFESTIVALCOUPLETS,THEREDENVELOPE,CALENDAR,CALENDAR,FIREWORKSWHENTHENATIONALEMBLEM95FLAGBADGE,ETC96HASINNOVATIVEARTSANDCRAFTS97STUDIESCOMPETITORSGIVEAWAYSANDIMMEDIATELYPASSESIT98ANNUALBATCHPRODUCTIONOFBASICGIFTSTOREDUCECOSTSLIFESTYLESMALLGIFTS99MININGPRODUCTRELATEDPROCESSDETAILS,DISTRIBUTIONOFDAILYNECESSITIES100COMBINESCONSUMERDEMANDWITHDESIGNRELATEDSUPPLIES101COMBINETHECHARACTERISTICSOFTHEAREA,DESIGNGIFTSSERIESSEVEN,EVENTPROMOTIONSSOCIALEVENTSPROMOTIONKEYWORDSSHARP,POSITIVE,COMPETITIVECONFRONTATION102MAKEUSEOFNATIONALPOLITICALEVENTSFORPROMOTION103SUDDENEVENTPROMOTIONS911,EMBASSY104PROMOTIONOFFOLKPOLITICALEVENTS105ECONOMICEVENTSWTO,NATIONALFINANCEANDTAXATION,FINANCIALPOLICY106INDUSTRYRELATEDEVENTS107SPORTSEVENTSPAGEAND7108CULTURE,THESYSTEMATICPROMOTIONOFPERFORMANCEEVENTS109EVENTPROMOTIONSCOMBINEDWITHREGIONALSOCIALATTENTIONRESOURCESBUSINESSENTITYPROMOTION110CHANGQING,OURCELEBRATIONANDOTHERPROMOTIONS111ENTERPRISELISTING,ENTERPRISETRANSFORMATIONANDOTHEREVENTSPROMOTIONS112OLDPRODUCTREPLACEMENTPROMOTION113NEWPRODUCTSLISTEDPROMOTION114OTHERPROMOTIONOFENTERPRISEADDRESSSUCHASSPOKESMEN,PROMOTIONS,ETCEIGHT,COUNTERPROMOTIONKEYWORDSCOMPETITIVENESS,ORGANIZATION,TIMELYRESPONSECHALLENGINGPROMOTIONS115ACCORDINGTOTHEBEHAVIOROFCOMPETITORSBEHIND116ANDCOMPETITORSTHANPROMOTIONSYSTEMORGANIZATION,ONSITEOPERATION117CONFIGUREHIGHQUALITYPREMIUMSYSTEMCHALLENGINGPROMOTIONALSTRATEGY118APRICESQUEEZE119TOPLAYAGAINSTTHESTOCKOFPROMOTIONALSTRATEGIES,SUCHASOFFSEASONNEWPRODUCTS120PLAYCHANNELPROMOTIONSTRATEGYPRICEDIFFERENTIALDESIGN121PLAYTHEOPPONENTSTERMINAL,SUCHASTHERETAILSITEREWARDSYSTEM122PLAYTHEOPPONENTSPROMOTIONALREASONS,RESISTANCEPROMOTIONS123PLAYTHEOPPONENTSMAINSALESIMAGE,SUCHAS“TCL“,“VOICEOFBEAUTY“,“BBK“124PLAYTHEOPPONENTSMAINSALESMETHODS,SUCHASYUNFENGSERIESRESTAURANTSTRATEGY125TODEVELOPASPECIALCHANNEL,COMBINEDOCCUPATIONNINE,SALESPOLICY,POLICYPROMOTIONSALESPROMOTIONINLINEWITHSALESPOLICYPAGEAND8126TOPROMOTETHESALESIMAGE127PROMOTIONFORTHECHANGEOFTHEOUTPUTOFTHEENTERPRISE,INCLUDINGPACKAGINGCHANGE,SEASONALCHANGE,ETC128PROMOTIONFORTHESERVICEIMAGEOFTHEENTERPRISE,SUCHASGREENCHANNEL,RETURNVISITANDSOON129INORDERTOADAPTTOCHANGESINCONSUMERPROMOTIONS130PROMOTIONFORTHEPURPOSEOFOTHERENTERPRISES,SUCHASLISTING,CASH,ETC131FORTHEPROMOTIONOFTHELOCATIONOFTHECHANNEL,SUCHASHOMEAPPLIANCESANDGOME,SANLIANANDOTHERCOOPERATIVEPROMOTIONSCRISISPROMOTIONKEYWORDSCAPITAL,AMOUNTOFMONEY,CREDITANDCONFIDENCE132INORDERTOSOLVETHEENTERPRISECAPITALCRISISPROMOTION,CASH133INORDERTOSOLVETHEENTERPRISECHANNELCRISISTOCARRYONTHEPROMOTION,RAISESTHECONFIDENCE134INORDERTOSOLVETHEENTERPRISEPRODUCTIONMATERIALANDCARRYONTHEPROMOTION,ALLEVIATESUPPLIERPRESSURE135INORDERTOSOLVETHEENTERPRISEFLUCTUATIONCRISISANDCARRYONTHEIMPULSEPROMOTION136INORDERTOSOLVETHECOMPETITIVECRISISOFPROMOTION,PRICE,CONFRONTATION,ETCCHANNELPROMOTIONKEYWORDSDEALERWAREHOUSE,BACKPAYMENT,REGIONALTREATMENT137ACCORDINGTODEALERSMETERINGDIFFERENTIALPOLICYPROMOTION138ACCORDINGTODEALERUNITTIMEIMPULSEPROMOTIONS139FORDISTRIBUTORS,INVENTORY,PRODUCTLOCALIZATION,STRONGSALES140AGAINSTTHEDEALERWAREHOUSEANTIPACKAGESTRONGPIN141FORTHEDEALERSREGULARREWARDSYSTEM142ACCORDINGTOTHESEASONALDISTRIBUTIONOFTHEDEALERSPROMOTION143FORTHEDEALERSLOCALPRODUCTPULLINGSTRONGPIN144DEALERFRIENDSHIPACTIVITIES145TOEXPANDTHEDEALERSMARKETPROMOTION146SELECTDEALERSALESCOMPETITIONPROMOTIONTEN,PRODUCTPHYSICALPROPERTYPROMOTIONKEYWORDSPRODUCTCOMPONENTSOFTHEFULLRANGEOFUSE,PROMOTIONFORMOFCOMBINATIONPAGEAND9THEUSEOFPACKAGINGPROMOTIONSLIQUOR,FOOD,COSMETICS,THEMOSTCOMMONLYUSED147OPENPACKAGE,SEEAWARDSACTIVITIESAPPLIANCESRARELYUSED,WHETHERTHEREISSPACE148QUANTITATIVEOPENINGPACKAGE,SEEAWARDSACTIVITIES149PACKAGINGOFTWOORMOREPARTSOFTHECOMBINATION,SEEAWARDSACTIVITIES150PACKAGINGRECYCLINGPROMOTIONPRODUCTCULTURERELATEDPROMOTION151THEUSEOFREGIONALCULTUREOFPRODUCTSFOREMOTIONALPROMOTIONS,SUCHASTIBETWINESENTHADA152THEUSEOFCORPORATECULTUREFOREMOTIONALPROMOTIONS,SUCHASSENDINGBUDDHASTATUESMAKEUSEOFTHEPHYSICALCHARACTERISTICSOFTHEPRODUCTTOPROMOTESALES153USEPRODUCTSHAPEFORPROMOTION154MAKEUSEOFOTHERPHYSICALCHARACTERISTICSOFTHEPRODUCTFORPROMOTIONUSETHEMINORFUNCTIONOFTHEPRODUCTTOPROMOTESALES155SUCHASLIQUORTOENCOURAGETHECOLLECTIONOFPROMOTIONS156PRODUCTRECYCLINGPROMOTIONELEVEN,JOINTPROMOTIONKEYWORDSLEVERAGING,MULTIWIN,THEUSEOFSYSTEMRESOURCES157PROMOTIONOFJOINTSOCIALANDPUBLICRESOURCES158JOINTAUTHORITYPROMOTION159JOINTPUBLICTRUSTORGANPROMOTION160JOINTMEDIAPROMOTIONSASSOCIATIONPROMOTIONBASEDONFUNCTION161ACCORDINGTOTHEUSEOFFUNCTIONRELATEDJOINTPARTNERPROMOTION,SUCHASWASHINGMACHINECOMBINEDWASHINGPOWDER162ACCORDINGTOOTHERPRODUCTSFUNCTION,JOINTSTRONGCOOPERATIONPARTNERPROMOTION163JOINTSTRONGPARTNERSFORMETRICPROMOTIONSJOINTPROMOTIONACCORDINGTOCHANNEL164FOREXAMPLE,WHITEWINERESTAURANTPROMOTIONPAGEAND10165INTHETERMINALOFAVARIETYOFNONCOMPETITIVEPRODUCTSPACKAGEPROMOTIONCONDUCTJOINTPROMOTIONACCORDINGTOCONSUMERDEMAND166FOREXAMPLE,THEFAMILYWEDDINGWEDDING,WEDDING,JOINTPROMOTIONOFHOMEAPPLIANCESSUCHAS167FORHOLIDAYSJOINTPROMOTION168FORTHELIVINGHABITSOFJOINTPROMOTION169PROMOTIONOFJOINTMINORCOMPETITORS170JOINTCOMPETITORSTOMAINTAINTHEINDUSTRYMARKETORDERPROMOTIONSTWELVE,PERFORMANCEPROMOTIONFUNCTIONALPERFORMANCEPROMOTION171MAINFUNCTION,PERFORMANCEPROMOTION172MINORFUNCTION,PERFORMANCEPROMOTION173PRODUCTEXTENSIONFUNCTION,PERFORMANCEPROMOTION174SQUAREPERFORMANCEPROMOTION175EMOTIONALPERFORMANCEPROMOTION176THEATRICALPERFORMANCEPROMOTION177CONTRASTPERFORMANCEPROMOTIONS178PUBLICFIGURESPROMOTIONS179PRODUCTEXAGGERATION,PERFORMANCEPROMOTION,SUCHASTHROWINGMOBILEPHONESANDSOONTHIRTEEN,CONTRASTPROMOTIONKEYWORDSVIVID,SENSITIVE,IMPACTSELFCONTRAST180DISCOUNT181THECONTRASTOFFUNCTIONALPROGRESS182THESHAPEOFTHECONTRASTPAGEAND11183OTHERCHARACTERISTICSOFTHEFRONTANDBACKCONTRASTQUANTITATIVECONTRAST184THEQUANTITATIVECOMPARISONOFFUNCTION185THECOMPARISONOFVALUEQUANTIFICATION186OTHERQUANTITATIVECONTRASTCOMPAREDWITHCOMPETITORS,KEYWORDSAREFLEXIBLE,VAGUEANDCONCRETE187THANSHAPE,THANCOLOR188THANVALUEADDED189OTHERCLEVERCONTRASTS,SUCHASSPOKESMEN,CONTRASTS,ETCFOURTEEN,OTHERINTERESTINGPROMOTIONSHEREARESOMEEXAMPLES,ANDIBELIEVETHEEXAMPLESILLUSTRATETHEPROBLEM190AREALESTATEENTERPRISESCOUNTDOWNQUANTITATIVEPROMOTIONS,PROMOTIONALIMPACTCONSIDERATIONS191AREALESTATEENTERPRISESHELD“TRYTOLIVE“PROMOTION“TRAVELPACKAGE“PROGRAM,CONSUMERCONFIDENCEANDCONSUMERPSYCHOLOGYCOMFORT192AHOUSEHOLDELECTRICALAPPLIANCEENTERPRISESHELDTHEPOSI