business value- china mobile internet 10 largest ethnic group（业务价值u2014u2014中国移动互联网十大民族）

BUSINESSVALUECHINAMOBILEINTERNET10LARGESTETHNICGROUPRESEARCHPAPERSDOWNLOADCOMMUNICATIONSMOBILEINTERNETWASBORNFROMANEEDTOFOCUSANDNOTA“POPULAR”TOOL,BUTONEFILLEDWITHINDIVIDUALNEEDS,ANDTHUSHASADISTINCT“ETHNIC”OFCHARACTERISTICSOFTHENEWWORLD,WHICHWILLPROFOUNDLYAFFECTTHEENTIREBUSINESSTHESHAPEANDVALUEDISTRIBUTIONCHAINRULEINADDITIONTOEATINGANDSLEEPING,YOURLIFEHOWMUCHTIMEISBEINGUSEDINMOBILEPHONESINFACT,TODAYS“MOBILEPHONE”AND“TELEPHONE”THESETWOWORDSINTHEIMPLICATIONSOFTHEINTERSECTIONOFBECOMINGLESSANDLESS,BUTPEOPLEWITHMOBILEPHONESAREGETTINGHIGHVISCOSITYANDTHISACCOMPANYINGUS16HOURSADAY,INTELLIGENTTERMINALS,ITISBECOMINGANEW“SENSE”WHETHERACTIVEORPASSIVEUSEBYITSCALL,MOREANDMOREPEOPLETHROUGHTHISGADGETTOPERCEIVETHEWORLDANDTHEWORLDSPERCEPTIONANDTHATISJUSTTHEINITIALSTAGEOFTHEMOBILEINTERNET,THEPHONEISJUSTTHEINTHE“LARVALSTAGE”THING,NOONECANACCURATELYPREDICTITSULTIMATESTATEWILLLOOKLIKEMOBILEINTERNETISNOTTHEINTERNETMOBILEINDEED,THESETWOWORLDSHASADIFFERENTSTRUCTUREANDMORPHOLOGYOFWHICHTHEMOSTIMPORTANTPOINTISTHATTHERISEOFTHEINTERNETANDTHEPC,FOCUSONTHECORENEEDSOFTHEPUBLICACCESSTOINFORMATIONANDEMAILCOMMUNICATIONISNOTOVERLIKETHEBIRTHOFTHEMOBILEINTERNETFROMAFOCUSONDEMANDANDNOTA“POPULAR”TOOL,BUTONEFILLEDWITHINDIVIDUALNEEDS,ANDTHUSHASADISTINCT“ETHNIC”OFCHARACTERISTICSOFTHENEWWORLDINTELLIGENTTERMINALSAND3GERAPRODUCEDAROUNDTHEMOBILEPHONEMAKESAWIDEVARIETYOFAPPLICATIONS,MOBILEPHONETEXTMESSAGINGNOLONGERJUSTATOOLFORWHENYOUREINASUBWAYCARINAROUND10HOLDINGACELLPHONEUSERSMAYUSINGAMOBILEPHONEDRYWITH10DIFFERENTTHINGSMOBILEMICROBLOGGING,MOBILESHOPPING,MOBILEREADING,MOBILEGAMESTHESEINCREASINGLYRICHAPPLICATIONS,WILLENABLEUSERSDUETOTHEAPPLICATIONOFTHEIRMOSTENTHUSIASTICBELONGTODIFFERENTETHNICGROUPS“ETHNICGROUP”OFGENESTHATAREINHERENTLYMOBILEINTERNET,BECAUSEMOBILEPHONESANDOTHERSMARTTERMINALFROMPEOPLERECENTLY,ITCANBESEENASANINTEGRALPARTOFPEOPLEBEHINDITSBEHALFISTHATEACHPERSONINDIVIDUALNEEDSANDHABITSWHICHWILLFURTHERLETTHE“PUBLIC”CONCEPTPHONEERABECAMEWEAKER,INSTEADITIS“ETHNICGROUP”CONCEPTINCREASINGLYSTRENGTHENEDFORPRACTITIONERSOFTHEMOBILEINTERNET,THISCHANGEMEANSTHATWAYOFTHINKINGNEEDSTOBETHOROUGHLYCHANGEDEXAMPLE,FORMOBILEPHONESANDAPPLICATIONREQUIREMENTS,DIFFERENTETHNICGROUPSISNOTTHESAME,ATTHESAMETIME,APERSONMAYBELONGTOSEVERALDIFFERENTETHNICGROUPSMOBILEINTERNETWORLD,PRODUCTPOSITIONINGBECAUSEOFTHEPOPULATIONHASBECOMEMORECOMPLEXONTHEOTHERHAND,ETHNICCHARACTERISTICSALSODETERMINETHEMOBILEINTERNETANDTHEPCERAWILLBEVERYDIFFERENTBUSINESSMODELASANETHNICGROUPOFTHEMARKET,THROUGHTHEANALYSISOFSEVERALETHNICGROUPSTHEUSERBELONGSTO,BASICALLYYOUCANCLEARTHEUSERNEEDSANDBEHAVIOR,EVENTHEIDENTITY,THUSMAKINGPRECISEDEFINITIONOFUSERGROUPSASPOSSIBLERELATIVETOACOMPUTERUSERBEHINDBLURREDIMAGES,THEMOBILEINTERNETERAEVERYMOBILEPHONEUSERCANBEACCURATELYDESCRIBEDAREPRECISELYDEFINEDCLEARLYFACESTHISWILLALLOWMOBILEINTERNETADVERTISINGMODELWITHANONPRECISIONPCINTERNETTRAFFICPATTERNSDIFFERENTTHEREFORE,THE“ETHNICGROUP”OFTHEMOBILEINTERNETISTOUNDERSTANDTHEIMPORTANCEOFKEYWORDSISNOEXAGGERATIONTOSAYTHATITWILLAFFECTALLASPECTSOFCOMMERCIALCHAINS,ANDEVENTOCREATEANEWFORMOFBUSINESSMODELSANDVALUECHAINSETHNICPERSPECTIVENEWFINDINGS“MOBILEPOPULATIONS”CONCEPTWASFIRSTUSEDBY3GPORTALANALYSISOFUSERBEHAVIOROVERTHEYEARSANDRAISED,WHILETHESTUDYOFNEWMEDIAASADOMESTICAUTHORITATIVEEXPERTS,PEKINGUNIVERSITYSCHOOLOFCOMMUNICATIONPROFESSORLIUDEHUANTHROUGH3GPORTALANDUCWEBPROVIDESACOMPREHENSIVEUSERDATA,JOINTRESEARCHINSTITUTION“FIRSTQUADRANT”ANDFORTHISCONCEPTINDEPTHRESEARCHANDANALYSIS,CHINASMOBILEPHONEUSERSAREBEINGPROPOSEDTOTHEETHNICPOINTOFVIEWOFEVOLUTIONINTHISSTUDY,FOCUSONCOMMUNICATIONANDSELFHELP,ENTERTAINMENTANDPRACTICALTWOMAJORDIMENSIONS,CELLPHONEUSEISDIVIDEDINTOADISCOUNTFAMILYCROWD,SEARCHINGRACE,SHOOTOFFFAMILY,MONEYMANAGEMENT,MICROBOTRIBE,MOBILESHOPPINGANDOTHER17MAJORETHNICFINESUBPOPULATIONS,ANDTHISISTHEFIRSTTIMEFROMANACADEMICPOINTOFMOBILEPHONEUSERSTHROUGHAPRECISEWAYETHNICDIVIDETHISSTUDYISVALUABLEINTHATITCOMESFROMUCBROWSER3GPORTALANDREPRESENTTHETRUEMOBILEINTERNETTOPROVIDEOPERATIONALDATATODIGINMOBILEHUMANPOPULATIONSONEOFTHERESEARCHERS,THEFIRSTQUADRANTMARKETCONSULTINGFIRMADVANCEDANALYTICSMASTERJINGJINGOPINION,INTHISSTUDY,MANYOFTHEMOBILEINTERNETUSERSACCUSTOMEDTOTHEDISCOVERYOFTHEINTERNETERACOMPLETELYSUBVERTTHETRADITIONALMINDSETOFPEOPLEFOREXAMPLE,MANYPEOPLETHINKTHATKEENONLOOKINGFORDISCOUNTINFORMATIONUSINGAMOBILEPHONESHOULDBENOMONEYTOYOUNGPEOPLE,STUDENTS,INFACT,DATASHOWTHATTHEMOBILEPHONEISAMIDDLEINCOMEFAMILYDISCOUNTGROUPOFYOUNG,HIGHLYEDUCATED,MOSTLYWOMENANDITISABUILDINGBEHINDCITYLIFESYSTEM,SEEKINGTOFINDADISCOUNTTOSOMEEXTENTBYADDINGASENSEOFURBANLIFEANOTHEREXAMPLEISTODIVIDEBYGENDER,MENPREFERFUNCTIONALSEARCH,SEARCHWOMENPREFERENTERTAININGTHISDIFFERENCEMAKESWOMENMORETIMETOSOAKTHEMSELVESINTHEPHONESVARIOUSAPPLICATIONSABOVEMALESPREFERTOUSEONLYWHENNEEDED,ANDTHERESULTINGRESULTANDTHEPCERADOMINATEDBYMEN,MOBILEINTERNETDEVELOPMENTMOREANDMOREMATUREWOMENCROWDAROUNDTHEAGEOF30,DRIVENONTHEONEHANDFROMTHESIDEEXPLAINSWHYSQUEEZEONMOBILEPLATFORMSFRAGMENTEDTIMECASUALGAMES,CAMERATYPEAPPLICATIONSWILLQUICKLYSWEPTALTHOUGHMANYPOPULARGAMESASSIMPLEASTHEGAMEENTHUSIASTSSEEMEDTOTHI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