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市场营销外文文献译文消费者行为研究【毕业设计(论文)】好外文文献译文资料来源作者MATERIALSOURCECONSUMERBEHAVIORRESEARCHPARADIGMCONVERSIONPROCESSAUTHORTHOMASSAMUELKUHNSTUDYOFCONSUMERBEHAVIORMORETHANAHUNDREDYEARSTHEHISTORYOFTHEFORMATIONOFTHETWOPARADIGMSPOSITIVISMANDNONEMPIRICALSTUDYOFCONSUMERBEHAVIORREPRESENTSTHEMEANINGOFTHEBASICACHIEVEMENTSPOSITIVISTPARADIGMTONONPOSITIVISTPARADIGMSHIFTREPRESENTSASHIFTCONSUMERBEHAVIORRESEARCHCONSUMERBEHAVIORRESEARCHISAREVOLUTIONARYCHANGETHISPARADIGMSHIFTBUTALSOMAKESTHEASSUMPTIONTHATCONSUMERBEHAVIORRESEARCHRESEARCHMETHODSSTUDYBASICKNOWLEDGEOFRELATEDDISCIPLINESANDMANYBORROWEDPARADIGMCOMPOSITIONHAVECHANGEDDRAMATICALLYBACKGROUNDOFTHISCHANGINGENVIRONMENTTOPROMOTETHE20THCENTURY80YEARSAFTERTHEWORLDECONOMICGROWTHANDPROSPERITYTHEINDUSTRIALSTRUCTUREHASUNDERGONETREMENDOUSCHANGESPURCHASINGPOWERHASBEENANUNPRECEDENTEDINCREASETHEPURSUITOFINDIVIDUALITYANDFREEDOMOFCONSUMERSDESIRETOBECOMEINCREASINGLYTHEMOREINTENSETHEFIRSTPARADIGMSHIFTINCONSUMERBEHAVIORRESEARCHREVIEWPROCESSRESEARCHONCONSUMERBEHAVIORSUCHASINADAMSMITHSCLASSICALECONOMICSTHEORYBEGANTOTAKESHAPEMARSHALLANDOTHERNEOCLASSICALECONOMICSINTHEFORMATIONOFTHEINITIALSYSTEMTHE20THCENTURY50TO60YEARSCONSUMERBEHAVIORTOTHEFORMOFANINDEPENDENTDISCIPLINESEPARATEFROMMARKETINGINITSHUNDREDYEARSOFDEVELOPMENTHISTORYITSRESEARCHPARADIGMCANBESUMMARIZEDASPOSITIVISMANDNONPOSITIVISMTWOMOREOVEREACHPARADIGMAREPREGNANTWITHALARGENUMBEROFRESEARCHPERSPECTIVESPOSITIVISMINCLUDINGRATIONALBEHAVIORCOGNITIONMOTIVATIONSOCIALCHARACTERISTICSATTITUDESANDSITUATIONALPERSPECTIVESRATHERTHANPOSITIVISTPARADIGMINCLUDINGTHEINTERPRETATIONANDPOSTMODERNISMARETWOBASICPERSPECTIVESCONSUMERBEHAVIORTHEORYBYCONVERTINGNONPOSITIVISMPOSITIVISMSFUNDAMENTALMOTIVATIONISTOCHANGECONSUMERRESEARCHERSRATIONALASSUMPTIONSEARLYCLASSICALECONOMICSANDNEOCLASSICALECONOMICSTOCONSUMERBEHAVIORTHEORYPROVIDESTHEORETICALSUPPORTFORTHEORIGINALINFACTPRECONSUMERBEHAVIOROFTHEMOTHERISALSOBORNOUTOFTHEECONOMICSMARKETING“ECONOMICMAN“ASSUMPTIONNATURALLY“INFILTRATION“OFTHECONSUMERBEHAVIORRESEARCHTHISGENREFROMTHEEARLYTHEORYOFCONSUMERBEHAVIORSUCHASREASONBEHAVIORALVIEWANDYOUCANCLEARLYSEETHEDOCTRINEOF“ECONOMICMAN“RATIONALSHADOWHOWEVERTHEECONOMICSOFTHESUBJECTISTHEOVERALLECONOMICSYSTEMECONOMICSYSTEMOFTHEOBJECTBUTALSOHOWTOACHIEVECOORDINATEDOPERATIONRATHERTHANSPECIFICINDIVIDUALPURCHASEDECISIONSANDBEHAVIORECONOMICSASTHESTUDYOFCONSUMERBEHAVIORANDLAYTHEINITIALFOUNDATIONBUTCANNOTEXPLAINTHECOMPLEXITYOFCONSUMERBEHAVIORCONSUMPTIONOFTOOMUCHEMPHASISONTHERATIONALSIDEWHILEIGNORINGTHECONSUMERSEMOTIONALSIDETHEREFORETHE“ECONOMICMAN“ASSUMPTIONRESTRICTSTHEFURTHERDEVELOPMENTOFTHETHEORYOFCONSUMERBEHAVIORTHEORYOFCONSUMERBEHAVIORHAVELEARNEDFROMOTHERDISCIPLINESNUTRITIONCONSUMERBEHAVIORDESCRIBEDINMOREDETAILPSYCHOLOGYSOCIALPSYCHOLOGYSOCIOLOGYANTHROPOLOGYANDOTHERDISCIPLINESANDPROSPERITYFORTHETHEORYOFCONSUMERBEHAVIORRESEARCHPROVIDESANEWTHEORETICALMATERIALATTHISPOINTTHECONSUMERISNOLONGERBASEDSOLELYONTHEPURSUITOFCOSTBENEFITANALYSISTOIMIZETHEEFFECTIVENESSOFTHE“ECONOMICMAN“BUT“SOCIETY“ANDSOCIALANDEMOTIONALFACTORSTHATAFFECTTHEIRPURCHASINGDECISIONSTHISSHIFTISCREATINGALEAPINTHEDEVELOPMENTOFCONSUMERBEHAVIORCONSUMERBEHAVIORALSOINTHEFIFTIESANDSIXTIESOFTHE20THCENTURYTOANINDEPENDENTFORMOFDISCIPLINEINTHEHUMANITIESANDSOCIALSCIENCESSYSTEMAFTERTHE1980SSUSTAINEDECONOMICDEVELOPMENTANDMATERIALWORLDOFGREATWEALTHBUTALSOMAKESTHECONSUMERISINCREASINGLYBECOMINGAWAYOFPASTIMEANDINDIVIDUALITYTHEPROPORTIONOFCONSUMERSERVICESINPEOPLESCONSUMPTIONSTRUCTUREGROWINGPROPORTIONOFTHESERVICEPRODUCTIONCHARACTERISTICSANDCONSUMERIDENTITYCONSUMPTIONPROCESSALSOMAKESTHECUSTOMEREXTENDSTOTHEPRODUCTIONPROCESSCONSUMEREXPERIENCEHASBECOMEASOURCEOFCUSTOMERVALUECREATIONATTHISPOINTCONSUMERBEHAVIORRESEARCHCANNOLONGERBELIMITEDTOHOWCUSTOMERSMAKEPURCHASINGDECISIONSBUTSHOULDBECONCERNEDABOUTTHECONSUMERSDESIRETOBEMETASARESULTCONSUMERSWILLBEFREETOPURSUEPERSONALDEVELOPMENTANDTHEDESIRETOCONSUME“FREEPEOPLE“ECONOMICMAN“SOCIAL“AND“FREEPEOPLE“TOPROMOTETHECONVERSIONHYPOTHESISOFCONSUMERBEHAVIORTHEORYFROMPOSITIVISMTOTHECONVERSIONOFNONPOSITIVISMTHESECONDPOSITIVISTPARADIGMOFCONSUMERBEHAVIORRESEARCHEMPIRICALSTUDIESOFCONSUMERBEHAVIORPARADIGMBYFAMOUSWESTERNPHILOSOPHERARISTOTLEPHILOSOPHICALIDEASKURTLEWININ“ARISTOTLEANDGALILEOTHOUGHTPATTERNSOFCONFLICTANDMORE“INHISBOOKARISTOTLESPHILOSOPHYHASINFLUENCEDUSBUTALSOAFFECTSTHEHABITOFSCIENTIFICRESEARCHPEOPLEAREUSEDANDTHEFREQUENCYBYTHELAWTOUNDERSTANDTHELAWOFDEVELOPMENTOFTHINGSANDPEOPLELIKETOEXPLORETHESTABILITYANDTHETENDENCYOFTHINGSWITHTHELAWOFDEVELOPMENTEXCEPTFORTHEUNUSUALANDTHEREGULARITYOFTHINGSWILLFEELCOLDLEWINSAIDWHENSOMEONEMENTIONEDAMOVIEINACHILDSPECIFICACTIONSPSYCHOLOGISTSTHINKTHEFIRSTQUESTIONIS“ALLCHILDRENHAVEDONETHISACTIONORATLEASTITISACOMMONACTION“THEREISALWAYSACOMMONREGULARITYOFTHINGSTHISMEANSTHATREPEATABILITYISAPHENOMENONWORTHYOFSTUDYORWHETHERSOMETHINGISANIMPORTANTINDICATORPOSITIVISMISTHEPHILOSOPHYOFSCIENCEASARISTOTLETHOUGHTITASSUMESTHATCONSUMERSARERATIONALIDENTIFIABLEANDMENTALSTABILITYTHEIRMOTIVATIONISTOIDENTIFYBEHAVIORALCONTROLANDPREDICTIONCONSUMERPRACTICEINTHEREALEXISTENCEOFSIMPLETRUTHEMPHASISONSCIENTIFICOBSERVATIONANDTESTING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