[网络营销的技术依据毕业论文中英文资料对照外文翻译文献]毕业论文外文翻译是啥

1、网络营销的技术依据毕业论文中英文资料对照外文翻译文献毕业论文外文翻译是啥网络营销的技术依据中英文资料对照外文翻译文献the technical basis of network marketingnetwork marketing is based on the technology infrastructure of computer network technology, as represented by information technology. computer networks of modern communications technology and computer t

2、echnology to the product of combining it in different geographic regions and specialized computer equipment for external interconnection lines of communication into a large, powerful networks, thus enabling a large number of computers can easily transmit information to each other, share hardware, so

3、ftware, data and other resources. and network marketing is closely related to the computer network there are three types: the internet, extranet and intranet.edit the theoretical basis for the network marketingtheoretical foundation of network marketing is direct marketing network theory, network th

4、eory of relationship marketing, marketing theory and network software to integrate marketing theory.(a) direct response network marketing theoryinternet marketing as an effective direct marketing strategy, network marketing that can be tested and measurable and can be evaluated and controlled. there

5、fore, the characteristics of the use of network marketing, you can greatly improve the efficiency of marketing and marketing decision-making effectiveness of the implementation.direct marketing theory is the 20th century, one of the 80s the concept of eye-catching. direct marketing association of th

6、e united states for its definition is:one or more advertising media marketing system interaction.(b) the network theory of relationship marketingrelationship marketing is a great importance since 1990 by the marketing theory, which mainly includes two basic points: first of all, in the macro level w

7、ill be recognized that the scope of marketing a wide range of areas, including customer market, the labor market, the supply market , the internal market, the market stakeholders, as well as the affected market (government, financial markets); at the micro level, recognizing that the relationship be

8、tween business and customers are constantly changing, the core of marketing should be a simple one-time past transactions to a focus on maintaining relations up long-term relationships. socio-economic system, enterprises are a major subsystem, corporate marketing objectives by many external factors

9、to the impact of marketing activities of enterprises is a consumers, competitors, suppliers, distributors, government agencies and social organizations the process of interaction, the correct understanding of the relationship between the individual and the organization is the core of marketing is al

10、so key to business success or failure.the core of relationship marketing is to keep customers, to provide customers with a high degree of satisfaction with the value of products and services, by strengthening the links with customers to provide effective customer service, to maintain long-term relat

11、ionship with customers. and long-term customer relations based on the marketing activities to achieve the marketing objectives of companies. the implementation of relationship marketing is not to damage the cost of business interests, according to research, for marketing a new customer costs five ti

12、mes the cost of the old customers, so to strengthen relations with customers and build customer loyalty can ping long-term enterprise interests, it is to promote a win-win strategy for businesses and customers. the internet as an effective two-way channels of communication between businesses and cus

13、tomers can achieve low-costcommunication and exchange costs, which companies build long-term relationships with customers to provide effective protection. this is because, first of all, enterprises can use the internet to receive customer orders directly, customers can make their own personalized ne

14、eds. enterprises in accordance with customer demand for personalized use of flexible production technology to meet the customer needs to maximize customers in the consumer products and services to create more value. enterprise customers can also understand the market demand, market segments and targ

15、et markets, minimize marketing costs and increase the reaction rate on the market. secondly, the use of the internet companies to provide customers with better services and keep in touch with customers. internet time and space constraints are not the characteristics of the convenience of our custome

16、rs to maximize communication with the enterprise, customers can make use of the internet in the shortest possible time in an easy way to access business services. at the same time, trading via the internet to the entire enterprise can be achieved from the product quality, quality of service, such as

17、 transaction services to the entire process of quality control.on the other hand, enterprises can also be via the internet with business-related companies and organizations build relationships and achieve win-win development. internet as a channel of communication between the cheapest, it can help l

18、ower costs in the supply of business-to-business yet, distributors such as the establishment of collaborative partnerships. cases such as in front of the computer company lenovo, through the establishment of e-business systems and management information systems with the distributors of information s

19、haring, reduce inventory costs and transaction costs, and close cooperation between the two sides. relating to the application of network theory will be the strategy behind the marketing services network in detail.(c) the network of soft marketing theorymarketing theory is soft against the industria

20、l economy to the era of mass production for the main features of themarketing is one of the main characteristics of the follow netiquette, etiquette on the network through the use of clever marketing to obtain desired results. it emphasizes the marketing activities of enterprises at the same time th

21、e need to respect the feelings of consumers and the body read, so that consumers will be able to comfortably take the initiative to receive the marketing activities of enterprises. traditional marketing activities can best embody the characteristics of a strong marketing promotions are two: the trad

22、itional advertising and marketing staff. in traditional advertising, consumers are often forced to passive reception of advertising messages,on the internet, because information exchange is a free, equal, open and interactive, to stress that mutual respect and communication, on-line users pay more a

23、ttention to the protection and privacy of personal experience. therefore, using the traditional means of marketing a strong start in the internet marketing activities are bound to backfire, such as the american company aol has forced their users to send e-mail advertising, the results lead to the un

24、animous opposition of users, many users agreed to aol at the same time the company server e-mail to retaliate, with the result that aols e-mail mail server in a paralyzed state, and finally had to apologize to quell public indignation. network marketing is just soft from the consumers experience and

25、 needs and take pull-type strategy to attract consumers concerned about the marketing effectiveness of enterprises to achieve. network on the internet to carry out marketing activities, in particular promotional activities must follow certain rules of network formation of virtual communities, some a

26、lso known as(d) network integrated marketingin the current post-industrial society, the tertiary industry in the development of the service sector is the major economic growth point, the traditional manufacturing-based to being service-oriented development, new service industries such as finance, co

27、mmunications, transportation and other industries the sun at high noon. post-industrial society requires the development of enterprises must be based on service-oriented, it is necessary to customers as the center, to provide customers with timely and appropriate manner, as appropriate services, the

28、 maximum extent possible to meet customer demand. internet time and space as a cross-transmission ofnetwork of integrated marketing theory include the following key points:network marketing requires, first of all the consumers into the entire marketing process to the needs of their entire marketing

29、process from the beginning.network marketing distribution system for the enterprise as well as stakeholders to be more closely together.corporate interests and the interests of customers to integrate together.internet on the role of marketing, you can through the 4ps (product 服务、定价、分销、促销)中发挥重要的作用。具有

30、约束力。网路的使用传统的4 p营销组合可以更好地与客户为中心4 c标准(顾客、成本、便利、沟通)结合。1.产品和服务,以客户为中心随着互联网有非常良好的互动,指导用户通过互联网企业的指导下选择产品、服务或具体的要求,企业用户选择基于及时生产要求,提供及时的服务,使客户时间和空间要求遇见的那个产品和服务;另一方面,企业也可以赶上客户需求和客户的要求按照及时生产和销售团体提供生产效率和市场的有效性。在1995年，美国的戴尔电脑公司销售有了很大的损失,但在1996年,他们通过国际互联网将公司的电脑销售成绩提高了100%,由于客户通过国际互联网,你可以设计公司的主页来选择和组合的计算机,然后该公司生产部门立即要求生产,通过邮政服务公司,公司可以实现零库存生产,特别是在价格的急剧下降的计算机元件的时代,库存不仅会降低存货成本，因为高价库存所带来的损失也是可以避免的。2.客户可接受的成本定价传统的成本在市场营销生产型定价中是必须丢弃的