经营标准手册operations standards manual10 1 our range oct 2011

1、Chapter 1010.1 OUR RANGEIntroducing Our RangeIn order to achieve the Gloria Jeans Coffees Vision, we must beseen as coffee experts consistently in every coffee house worldwide. Bytrulyunderstandingandembracingcoffee,passingthatSECTION QUICKVIEWknowledge and enthusiasm on to the guests and ensuringth

2、eproper prominence of coffee in our coffee houses, we can achieveour Vision.Gloria Jeans Coffeesmerchandise range includes coffee, hot and cold drinks, whole beans, food and related merchandiseThe sale of other drink varieties, whole beans, food and relatedmerchandise, is integral to our core coffee

3、 occasions and will makeup a large proportion of your coffee houses revenue.A comprehensivemerchandise range supports our position as a leading coffee houseYour product range is an important component of your overallstrategy to maximise your guests experience, drive brand awareness, meet the needs o

4、f guests, strengthen emotional connection, and grow loyalty and coffee house sales turnover.A complete product rangeachieves greater guest loyalty and sales turnoverStandard Of ExcellenceFranchise Partners and Store Managers are to achieve the followingstandard of excellence in relation to Our Range

5、:Lead by example and ensure that all merchandising standardsand requirements are maintainedYour coffee house must offer the complete range of approvedmerchandise, which includes;o o o o o oCoffeeOther hot and cold drinks Whole BeansFoodCore Branded Retail MerchandiseGrab N Go Category Display and Im

6、pulse products 2011 Gloria Jeans Coffees International Pty Ltd. All rights reservedCommercial in ConfidenceOSM: December 2011110.1 Our RangeApproved by: Jireh International Pty LtdChapter 1010.1 OUR RANGEObligationsFranchise Partners and Store Managers are obligated to:Adhere to core range merchandi

7、sing product requirementsPurchase from Approved Supplier Partners 2011 Gloria Jeans Coffees International Pty Ltd. All rights reservedCommercial in ConfidenceOSM: December 2011210.1 Our RangeApproved by: Jireh International Pty LtdChapter 1010.1 OUR RANGEOur Range - The Gloria Jeans Coffees WayThe f

8、ull product range consists of the following four categories and this section of the Operations StandardsManual will provide information on the related merchandise range:Whole BeansDrinksCoffeeOur HeroRelatedMerchandiseAccompanyingFoodDrinks RangeCoffee is our hero product. The drinks menu is primari

9、ly based around a selection of hand-made-to-order hotand cold espresso coffee-based drinks accompanied by various formats of hand-made-to-order tea, chocolate and fruit flavoured drinks as well as bottled water.The range of drinks promoted should cover three segments:Drinks Range1. Espresso based cl

10、assics made to GJCI standards and recipesA list of mandatory drink inclusions and the details of all proprietaryand approved drink recipes are found in the Menu Board Toolkit on Gloria.2. GJCI proprietary drinks made to GJCI standards and recipes3. Locally relevant options made to recipes approved b

11、y GJCI 2011 Gloria Jeans Coffees International Pty Ltd. All rights reservedCommercial in ConfidenceOSM: December 2011310.1 Our RangeApproved by: Jireh International Pty LtdChapter 1010.1 OUR RANGEWhole Bean RangeGloria Jeans Coffees roasts and packs over 50 varieties of single origin,blends, flavour

12、ed and decaffeinated coffees at its state-of-the-art facilities.Your coffee house is expected to stock and display a minimum of the core range whole beans in 200g retail packs, in addition to any other format available at the time; for example 1kg served by weight or 50g pre- ground packs.Exception

13、may be permitted by the Gloria Jeans Coffees Support Team for small coffee houses in high foot traffic locations; for example sports stadiums or small kiosks with a low potential of whole bean sales.A variety of whole beans should be stocked relevant to the coffee brewing methods prevalent in the ma

14、rketand the tastes of the guests.Whole beans are offered for sale whole or ground to the required coarseness of the brewing method specified by the guest.Whole Bean Zip Lock BagsThe zip lock bags are designed for use in coffee houses that purchase whole beans in bulk (1kg bags). When a guest purchas

15、es whole bean coffees, 200g is dispensed from the kilo bag, weighed on the Wedderburn scales, ground to order, and placed in the zip lock bag for guests to take home.These bags offer our guests the convenience of taking their whole bean or ground coffee home and not having to transfer it to an air-t

16、ight container. The bags have a premium zip lock format, complete with double foil lining to minimise the entry of light. This ensures the beans remain fresh, allowing our guests to enjoy their coffee for longer.There are 3 types of zip lock bags available for order via CREMA online ordering. They a

17、re:Blended silver packageSingle Origin black package Infusion bronze packageAlong with the zip lock bags, pre-printed stickers are also available for ordering. These should be attached thezip lock bag to indicate the contents of the bag. 2011 Gloria Jeans Coffees International Pty Ltd. All rights re

18、servedCommercial in ConfidenceOSM: December 2011410.1 Our RangeApproved by: Jireh International Pty LtdChapter 1010.1 OUR RANGEBy law, the quantity (weight) must be written or displayed on the bag along with the type of coffeebeans purchased.A few points to remember:Beans separated and sold from 1kg

19、 bags must be weighed on the Wedderburn scales as they arecertified for the sale of weight measured products. The weight must then be written on the bag along with the name of the bean. NB: Barista scales are not certified for this purpose and will breach regulations if an inspector visits your stor

20、eOnce any whole bean bag is open, to maintain freshness you must adhere to the 14 day shelf life (when stored correctly it is 14 days). Simply write the date the bag was opened on the outside of the bag. Discard 14 days from this day and record any waste on your spreadsheetFood RangeThe food range s

21、hould aim to complete and enhance all coffee-drinking occasions at Gloria Jeans Coffees. It isimportant to have a selection of relevant food choices, ready to eat in the same time as it takes to receive a made-to-order drink.The incorporation of an appealing food range should maximise both the guest

22、s experience and the averagespend of each guest.Matching Food Range to Your OccasionsThe occasions most commonly found in most markets are:Socialising with friends orfamilyTaking a breakfrom shoppingRunningerrandsRelaxingWorking orstudyingTaking a breakfrom workGoing to orfrom workKilling timeSnacki

23、ngEating a meal 2011 Gloria Jeans Coffees International Pty Ltd. All rights reservedCommercial in ConfidenceOSM: December 2011510.1 Our RangeApproved by: Jireh International Pty LtdChapter 1010.1 OUR RANGEYour range of food promoted should cover three segments which meet the most common occasions: 2

24、011 Gloria Jeans Coffees International Pty Ltd. All rights reservedCommercial in ConfidenceOSM: December 2011610.1 Our RangeApproved by: Jireh International Pty LtdDisplay Core need/s Key driver/s Example foods 1. Patisserie / Bakery style products2. Hand held savouries and sweet products3. Fast mea

25、ls, designed to be eaten in the coffee houseDisplayed attractively in the pastry cabinet to attract potential guestsDisplayed in impulse locations, packaged to facilitate take awayDisplayed attractively in the pastry cabinet to attract potential guestsIndulgence and treats are the coreConvenienceSat

26、isfying hunger at habitual times of dayAppearance and appetite appealImpulseA variety of food groups, that is, protein / carbohydrateScones, Breads, Croissants, coffee toppersCupcakes, muffins, sausage rolls and piesSalads, deli sandwiches and aranciniShopping breakPRelaxingPRunning errandsPSocialis

27、ingPKilling timePPWorking or studyingPSnackingPPWork breakPGoing to or from workPEating a mealPChapter 1010.1 OUR RANGEMerchandise RangeAs coffee experts, we want to be the first choice not only for our hand-made-to-order beverages but also for our coffees and related products for use at home or on

28、the go.The stocking of the Gloria Jeans Coffees core retail range of merchandise products is compulsory. Thisincludes:Whole bean rangeRetail range of cocoas Retail range of syrups Retail range of teasGrab N Go drinks, food and impulse productsCore branded retail merchandiseYour coffee house is expec

29、ted to stock and display products from the following core categories of merchandise:On The Go eg. Travel mugsAt Home and Office eg. Ceramic drinkware Brewing Methods eg. PlungersCampaign and Seasonal eg. Rainforest Alliance products and gift bagsAll products developed for sale in coffee houses shoul

30、d be approved by the Gloria Jeans Coffees SupportOffice; this ensures the products comply with:Our brand standardsOur quality assurance systems - to ensure we develop GJC products of a consistent standard and they are safe and conform to the laws and regulations in AustraliaStocking of any non-propr

31、ietary or non-approved products should be approvedInternational and the Gloria Jeans Coffees Support Team.byGloriaJeans CoffeesGrab n Go RangeOur Grab n Go range taps into the impulse buying habits of our guests. Impulse buys are designed to increase your average transaction, help to convert that un

32、planned purchase, grow Gloria Jeans Coffees brand awareness and offeranother layer of service to our guests with quick and convenient on thesolutions.Grab n Go products are items that:goAre perceived as having a low dollar valueOffer convenience with ease of purchasing Are packaged, sealed and pre-w

33、rappedAre portable and portion controlled for ease of consuming on the go 2011 Gloria Jeans Coffees International Pty Ltd. All rights reservedCommercial in ConfidenceOSM: December 2011710.1 Our RangeApproved by: Jireh International Pty LtdChapter 1010.1 OUR RANGEGrab n Go products can be categorised as:Re