2009伦敦书展~商业大书推荐

1、4 Chris- 2009倫敦書展商業大書推薦管理大師 彼得.杜拉克讚譽“漢克.摩爾的商業構思是近來40年最具獨創性的商業營運模式”THE BUSINESS TREE Growth Strategies and Tactics for Surviving and Thriving by Hank Moore分類: Business & Economics出版日期: 2009 / 12 / 20 Publisher: Career Press頁數: 224 審閱資料: Proposal【簡介】

2、/BusinessTree.htm一套完善的商業經營模式，無非包含設計完整的科技、物流、現金流、預算編列和客戶服務等等，並能使一家公司企業在未來3到5年開始獲利。一般的市場研究公司、顧問公司也隨時在創新更好的企業經營方法，但是何謂最完備的商業營運模式? 一家企業的經營成功是從哪裡獲利? 什麼樣的策略計畫能使一家公司能快速成長?漢克.摩爾的商業營運構思是基於一家企業整體性的成長、開發和面對大環境的改變，如同一顆樹的發枝開葉，而許多公司卻有如樹一般，外表每天看起來一個樣，但其實根本已失，漸漸落葉凋零。面對如今金融風暴、經濟蕭條和未來商場上未知的不安與動蕩，能即時做好準備，本書即是作者多年對於商業發

3、展遠景的研究分析，以企業個案和個人獨特經驗累積，描繪最完備的商業營運模式。The Business Tree共有7個主要部分構成。1. 企業經營所必備的謀生技巧 (10%)2. 如何營運規劃 (14%)3. 財務計畫 (10%)4. 人才人力資源管理 (28%)5. 企業未來經營發展方針 (23%)6. 基礎實務經驗 (8%)7. 未來發展遠景 (7%)一家好的公司不能短視近利，有計畫的長遠發展才是生存之道。本書打開一條富有創造性的門徑，以規劃好的發展策略，在將來所可能遇到的難題提供一個解決問題的方法。PraiseHank Moores Business Tree is the most or

4、iginal business model of the last 40 years.管理大師 彼得.杜拉克-Peter Drucker Any serious organization would do well to listen to this man. He speaks of genius, creativity, and plain common sense.前美國總統布希-George H.W. Bush, former president of the United States Hank Moore works miracles in changing stuck minds

5、ets. He empowers knowledge from without by enthusing executives to reach within.美國杜邦集團 Conoco董事-Dino Nicandros, chairman, ConocoThe Path from Pleasure to Success: 1. Transient Pleasure2. Big Letdown3. Crisis4. Pain5. Semi-Permanent Joy6. Assuring Future Success7. Truisms to Navigate Your JourneyDesc

6、riptionWhere do the worlds most successful companies get great ideas? Why do some develop effective strategies and succeed, while others fail? What are the most effective ways to strategically plan an organization?The Business Tree is an original business model and a fresh look at change and growth,

7、 utilizing full-scope planning as a means of navigating through uncertain waters toward richer success. It is based on the authors trademarked approach to growing and strengthening businesses, tested by his actual work in guiding corporations during the past three decades.This book offers a creative

8、 approach to strategy development and planning for companies, that prepares them for an unknowable tomorrow in todays turbulent business environment. It is illustrated with dozens of case studies, most drawn from the authors own files.About the Author Hank Moore, a corporate strategist, speaks and a

9、dvises boards of directors, CEOs, and executive teams on planning for a profitable future and increasing shareholder value, by touching on topics such as shaping business trends, confronting challenges and opportunities, corporate responsibility and ethics, creating and rebuilding corporate cultures

10、, new ways of doing business in the future, crisis management and preparedness, and building coalitions, collaborations, and joint-ventures. He conducts corporate visioning, independent performance reviews, strategic planning, and growth strategies for organizations of all sizes. With his trademarked implementation processes,