剑桥商务英语中级unit10

1、module 10,1,4,1. reading how madonna managed success?,2. vocabulary verb + noun combinations,3. grammar conditionals,2,3,4. speaking case study,10.1 management,vocabulary preparation,brainstorm v. 集体讨论，头脑风暴 dimension n. 方面，部分 focus group 专题调研会 dj disc jockey 电台音乐节目主持人 vocals n. 声乐作品，演唱 dance floor 舞

2、池 music company 唱片公司 renewal n. 更新，重新开始 reinvention n.彻底改造,merchandise vt 吹捧，宣扬 lesser-known 不为人知的 megaband 超级乐队 gig n. (口）特约演奏 fan club 发烧友俱乐部 sdudio album 唱片专辑 fan base 发烧友群体 music review 音乐评论 record label 唱片制作公司名称 star rating 评分等级，星级评分,phenomenal a. 显著的 core fans 铁杆发烧友 funk n. 乡土爵士乐 funk guitar 放

3、克吉他，以旋律性与节奏感著称 product placement 产品置入 prop n. 产品特色 band n. 乐队 venue n. 地点，举办场所,commercial 商业广告 aftershave n.剃须后用的润肤水,reading: how madonna managed success?,1. what do you think are the main reasons for madonnas continued success over the last twenty-five years? compare your ideas with the article bel

4、ow.,* change is the secret of madonnas success. if she fails to recreate her image over and over again, she would not have been successful.,* shes always reinventing. (开拓新领域）,* madonna may not be the most knowledgeable, the most competent and the most talented in the industry to be successful, but s

5、he knows how to maximize her performance.,2. choose the best sentence a-f to fill gaps 1-5 in the article. there is one extra sentence.,a. likewise, if companies or managers renew themselves, they last longer than those who dont. b. similarly, companies and managers need to develop the right contact

6、s. c. but the difficulty for managers is how to implement it. d. in the same way, managers must also investigate and develop a keen understanding of their clients needs and wants. e. similarly, managers who dont set career goals will miss opportunities. f. managers need to attend training courses to

7、 learn how to manage.,madonna louise ciccone ritchie is a dynamic business woman who has succeeded in the competitive world of the music industry. how has madonna achieved her success? and why should we care? well, if we want to succeed in business, we can learn a great deal from the five dimensions

8、 of her successful strategy. vision since high school, madonna has set herself a clear target: to become the worlds number one female performer. if she hadnt set out with this vision, success wouldnt even have been a possibility. firms too must have a vision of where they want to go and how to get t

9、here. (1)_ understand the industry madonna was one of the worlds first artists to bring the focus group approach to the music industry. in mid-2005 she partnered with dj and producer stuart price to,how madonna managed success,a. likewise, if companies or managers renew themselves, they last longer

10、than those who dont. b. similarly, companies and managers need to develop the right contacts. c. but the difficulty for managers is how to implement it. d. in the same way, managers must also investigate and develop a keen understanding of their clients needs and wants. e. similarly, managers who do

11、nt set career goals will miss opportunities. f. managers need to attend training courses to learn how to manage.,test tunes (without vocals) in nightclubs around europe. the reaction of the dancers was filmed and used to determine the tracks for confessions on a dance floor. (2)_ exploit your compet

12、ences, address your weaknesses another important element in madonnas success has been her ability to recognize her own competences and weaknesses. very early on in her career madonna realized that neither her dancing nor voice were strong enough on their own. she knew that if she teamed up with the

13、right people such as michael jacksons manager, freddie de mann, shed fill in the gaps. (3) _,a. likewise, if companies or managers renew themselves, they last longer than those who dont. b. similarly, companies and managers need to develop the right contacts. c. but the difficulty for managers is ho

14、w to implement it. d. in the same way, managers must also investigate and develop a keen understanding of their clients needs and wants. e. similarly, managers who dont set career goals will miss opportunities. f. managers need to attend training courses to learn how to manage.,consistent implementa

15、tion madonna isnt the product of any music company her success is down to her own sheer hard work. most of her entertainment interests have been owned or operated by her own companies. likewise in industry, planning a strategy is easy. (4) _ continuous renewal the frequent reinvention of madonnas st

16、yle and sound has always reflected an acute awareness of changing styles, social norms and attitudes in a rapidly changing industry. (5) _,a. likewise, if companies or managers renew themselves, they last longer than those who dont. b. similarly, companies and managers need to develop the right cont

17、acts. c. but the difficulty for managers is how to implement it. d. in the same way, managers must also investigate and develop a keen understanding of their clients needs and wants. e. similarly, managers who dont set career goals will miss opportunities. f. managers need to attend training courses

18、 to learn how to manage.,vocabulary: verb + noun combinations,1. combine the verbs on the left with the nouns on the right. draw a line between the words. there may be more than one possibility in some cases.,succeed in plan achieve set miss recognize learn develop,business success weaknesses a grea

19、t deal targets an understanding a strategy opportunities,2. read about a company called musictoday. use some of the verbs in the previous exercise to complete this article. change the form of the verb where necessary.,musictoday was originally founded by coran capshaw and set up to help music artist

20、s who had (1) _ making popular music but were (2) _ the opportunities of merchandising and reaching their fan base. havign (3) _ a great deal from his experiences as manager of the dave matthews band, capshaw had (4) _ a clear understanding of the true value of the band-fan relationship. for example

21、, even a new and lesser-known band can sell ten million dollars worth of merchandise in their two years of business. then, for the megabands with maybe over 100,000 fans regularly going to their gigs or paying $50 a year to be in the fan club, the financial rewards are enormous. capshaw also (5) _ t

22、he potential for bands to bypass the middlemen and sell items like t-shirts, badges or hats directly to the fans from their own online stores, which are managed by musictoday. access to fans also means musictoday provides clients with data which will help them to (6) _ , for example, where to tour n

23、ext or how to advertise their next album. the company now has over 700 clients.,succeed in plan achieve set miss recognize learn develop,succeeded in,missing,learned,recognized,developed,plan,grammar: conditionals,1. read sentences a-e. they are all examples of conditionals. choose the best sentence

24、 to answer each question 1-5.,a. if companies or managers renew themselves, they last longer. b. if i were you, id team up with a partner. c. if hed set out within a vision, success would have been more likely. d. if you want personal success in the business world, you can learn a great deal from ma

25、donna. e. if you set yourself career goals, youll have greater opportunities.,1) which sentence is about the past? _ did the action happen? yes / no 2) which sentence describes something that is generally true? _ 3) which sentence refers to a future possibility? _ 4) which sentence gives advice? _ 5

26、) in which sentence is will replaced by another modal verb? _,c,a,e,b,d,2. complete this text by writing the verbs in brackets in the correct form to make conditionals. add a modal verb if necessary.,advice for new managers work to your strengths. if you _ (not do) something, bring someone in on you

27、r team who can. when everything becomes routine, its time to ask, what _ (happen) if we tried it a different way? if you _ (want) everyone to like you all the time, you shouldnt have gone into management. dont give your people targets unless you _ (know) they can be reached. if you arent prepared to

28、 take risks and fail, you _ (not succeed). if you _ (know) the answer to every problem, then you wouldnt need a team. but without a team, youd have no one to manage! when you make a mistake, ask yourself what you _ (do) differently if youd known. this can be more important than getting it right firs

29、t time.,1,2,3,4,5,6,7,cant do,would happen,had wanted,know,wont succeed,knew,would have done,3. we often use if clauses and conditional forms to brainstorm and discuss new ideas. the sentences below are from a meeting. choose the best ending a-g for each sentence 1-7.,if i were you, id what if we we

30、re would it make any difference i was wondering if we what would happen if we how about if unless we ,to bring in some outside consultants? try this out, we dont know. redesign this website. changed our wholesaler? could change our approach. the price was lower? if we sold it via the website?,page 2

31、3,条件从句在以下几种情况下使用： 普遍真理：if + 一般现在时 一般现在时 eg. if you work hard in this business, you succeed. 表示存在可能：if + 一般现在时 will + 动词原形 eg. if you leave now, youll probably make it on time. 给予忠告： if + 一般过去时 would + 动词原形 eg. if i was you, id take the job. 表示可能性不大：if + 一般过去时 would + 动词原形 eg. if you offered me a dis

32、count, id buy five. 谈论过去未发生的事情：if + 过去完成时 would + 现在完成时 eg. if theyd offered me a discount, i would have bought five. 与情态动词连用： eg. if you listen to people around you, you can learn a great deal.,语 法 小 结,10.2 solving problems,listening,vocabulary,writing,problems and solutions,speaking,discussing pro

33、blems,managing projects cause and result,an email,vocabulary preparation,message pad 便笺 manufacturing fault 生产制作中的过错 flowchart 流程图 redo 重新做 specification n. 规格，规定 go-ahead n. 许可，进取心 structural issues 结构上的问题 office furniture 办公家具 recruitment agency 职业介绍所，招聘代理机构,gantt chart 甘特图 concert venue 演出场地 badg

34、e n. 徽章 tour n. 巡回演出 basic package n. 基本组合 update n. 更新信息，最新信息 merchandise budget 宣传品预算 madrid 马德里,useful expressions,vocabulary 1: managing projects,out of time ( - ) in time (+ ) on time (+ ) within budget (+ ) over budget ( - ) under budget (+/-) on schedule (+ ) behind schedule (- ) ahead of sch

35、edule (+/-),1. here are some word combinations that are often used when managing projects. decide if you think the phrase could be positive or negative or possibly both.,2. the manager of a music management firm is planning ticket sales and merchandizing for a bands next tour. he sends this email to

36、 update staff on plans. he has attached a gantt chart. (this is a management tool often used for planning.) fill the gaps (1-9) in the email with the words from the box.,in behind over in on in within ahead,subject: soundblaster tour dear all following on from my initial meeting with the client last

37、 week, i can now confirm that the schedule (see attached chart) will extend (1)_ the first six months of next year (from jan to june). please note that the client will announce the tour (2)_ january 28th. in order to be (3)_ time for ticket sales we need to have the tickets printed during the first

38、half of january. secondly, planning and design for merchandizing such as tour t-shirts needs to begin (4)_ march. this is a little earlier than normal but id like to stay (5)_ of the clients schedule to be safe you know how they change things at the last minute and were all suddenly (6)_ ! so that w

39、e are (7)_ time for the start of the tour, the merchandise needs to delivered to all retailers and concert venues (8)_ the two weeks prior to the start of the tour. so, approximately by june 15th. the client has also asked merchandizing to stay well (9)_ the budget of the last tour. as a result of t

40、his, we wont be selling anything except the basic package of t-shirts and badges. let me know if you have any queries.,over,on,in,in,ahead,behind,in,in,within,(28th),(15th),vocabulary 2: cause and result,further to / _ so that / _ due to / because of / _ therefore / _,the following words and phrases

41、 are useful to express the cause and result of actions and decisions. find four more similar words or phrases in the previous email and write them in.,following on from,in order to be,as a result of,so,writing: an email,1. two days later, the manager sends another email to all staff informing them of changes. complete the email with phrases from the previous exercise.,to: all staff subject: update on soundblaster tour (1)_ my email the other day, the client has informed me of certain changes