宝洁公司系列产品市场战略英文教学PPT Marketing Strategy

1、 birf introduction procter & gamble american multinational consumer goods company william procter and james gamble october 31, 1837 headquartered in cincinnati, ohio, usa nawarded global top companies for leaders nranked at 15th of the worlds most admired companies n40 best companies for leaders pro

2、ducts products including： pet foods, cleaning agents, and personal care products. prior to the sale of pringle to the kellogg company, its product line included foods and beverages. u pantene u camay u rejoice u herbal essences u vs u . rejoicerejoice rejoice is the most successful international bra

3、nd at p&g. in 2007, rejoice astonished customers with its numerous breakthroughs in hair technology. rejoices pursuit of the confident and elegant lifestyle has made it a popular brand among consumers. was voted “the most popular foreign trademark in china” by 250,000 consumers and experts nationwid

4、e. advertisments ads posters celebrity endorsement price 1. environmental analysis 2. pricing objective 3. pricing objective 4. pricing strategy environmental analysis pricing objective maintain current situation maintain income rate of investment pricing method demand-oriented pricing l customers u

5、nderstanding of the products values l customers cognition level of the products competition-oriented pricing l the price of rivalry products demand of social peychology skimming pricing（撇脂定价）（撇脂定价） (head & shoulders, vs)high-end market low price permeability strategy (pantene)middle-level market pro

6、ducts combination strategy for families and couples psychological pricing strategy (integer, mantissa, reputation) satisfying price strategy rejoice/slek/luxpantenehead & shoulders place promotion 1. discount strategy 2.complimentary gifts strategy promotion 3. buy oneand get one free promotion 4. r

7、eturning cash strategy promotion 5. lottery strategy promotion marketing strategies marketing strategies brand strategy survey strategy promotion strategy advertising strategy marketing strategies marketing strategies brand strategy procter & gambles (p&g) multiple-brand strategy, refers to it divid

8、es various aspects such as function, price and packing into multiple markets to meet different levels and different needs of various customer demands. advertising strategy customer propaganda and accumulation of knowledge choosing spokesperson opportunely to show the brand image promotion strategy f

9、ree samples carries out promotional activities, such as buy one get one free survey strategy p&g communicates with over 7 billion customers every year. and it spends more than 500 billion on surveys. conclusion procter and gamble (p&g) is one of the most admired companies today. it always comes out

10、with new and improved products to keep a competitive edge over their competitors. p&g works hard to ensure their products are of the highest quality. it researches intensely to determine its target markets and what types of products would best fit customers needs. then p&g will promote these products by successful marketing strategies. with these reasons, we can explain why p&g has a