【广告策划奥美】Creative Problem Solving

1、 what we need to know what we can only guess what we know nowwhat we could know now “new problem” more of the same more and better more and better something different what we need to know what we can only guess what we know nowwhat we could know now “new problem” what is the problem? have we come ac

2、ross the same problem before? what are the success criteria for the solution have we come across a similar problem before? what are the constraints? what data do we have and where are the gaps? how are we going to approach the solution? what sort of blockbusting help do we need? how many alternative

3、 solutions are we going to look for? who blocks are we likely to hit? how long will we allow for incubation? can we redefine the problem? is this a potential solution? how can we improve it? does it meet the success criteria? what parts of the problem does it solve and not yet solve? does it meet th

4、e constraints? does it hold together? which is the right solution? can it be implemented easily? can it be measured easily? is it effective? is it efficient? does it give us an edge? broken down machine install a filter never enough time to complete to do list plan for interruptions in your to do li

5、st and time management and feel good when your people ask for your opinion make it larger put wheels on it polish it make it easy to pick up add more features remove features of parts use more expensive parts have lots of pockets for accessories make it smaller simplify its operation make it more fl

6、exible make it easy to store stainless steel add spotlight a rubber radio that bends add storage compartments for extra batteries reduce consumption increase supply do without coping with a water shortage more frequent purchase buy more per purchase occasion take from competitive brands recruit new

7、user to market increase usage increase users increase brand sales blue green red white black yellow 努力卖 n n*build understanding * neutralise resistance ? support. z z z z z z z z z z z z * hostile 敌意敌意 z z z z * hostile 敌意敌意 z z z z * hostile 敌意敌意 z z z z z z z z npeer to peer 平辈间平辈间 n引用权威的话引用权威的话 n文化的阻隔文化的阻隔 n不要期望事情太快有变化不要期望事情太快有变化 n understand as a result nspecific. where key factors are similar (eg, overseas market). nstatistics / facts nwhat we usually think of as evidence. visualise statistics if you can. where are we now? what can we reach? ar