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1、 nwhat is decision making? ndecision: a choice from two or more alternatives. nall organizational members make decisions that affect their jobs and the organization they work for. nhow managers make decisions? ntypically described as choosing among alternatives. nthere eight steps in the decision-ma

2、king process nlets use an example-a manager deciding what laptop computer to purchase-to illustrate the steps in the process. identification of a problem my sales reps need new computers identification of decision criteria memory and storage display quality battery life warranty carrying weight iden

3、tification of a problem identification of decision criteria allocation of weights to criteria developme nt of alternatives my sales reps need new computers memory and storage display quality battery life warranty carrying weight memory and storage .10 battery life 8 carrying weight6 warranty4 displa

4、y quality.3 toshiba protg dell inspiron hp pavilion apple ibook sony vaio gateway toshiba qosmio lenovo thinkpad analysis of alternatives selection of an alternative implementation of the alternative evaluation of decision effectiveness toshiba protg dell inspiron hp pavilion apple ibook sony vaio g

5、ateway toshiba qosmio lenovo thinkpad toshiba protg dell inspiron hp pavilion apple ibook sony vaio gateway toshiba qosmio lenovo thinkpad toshiba ! hp acquired compaq in 2001.while a few months later,hps performance suffered. managers make consistent, value-maximizing choices with specified constraints. 1.to be perfectly rational, fully objective, and logica 2.have carefully defined the problem and identified all viable alternatives. 3.have a clear and specific goal 4.will select the alternative that m

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