烟草零售终端管理系统5页

1、relationship between Government and business. The two sessions, General Secretary of Pro, clear the word succinctly summarized the new relationship between Government and business, as pure politics, reshaping the political relationship specified in the direction. District leaders in handling politic

2、al and business relations, engage in trading power for money, and finally stumbled, we a lesson, always keep in mind that Pro, clean practicing Pro, clear. Pro is to open a sincere engagement with private enterprise to help solve practical difficulties; Clear is to clarify the Division of power, exe

3、rcised in accordance with, private entrepreneurs with innocent purity, not abusing power for personal gain, not to engage in trading power for money. Third, in order to maintain fairness and justice. Fairness and justice is the lifeline of the rule of law, is the best development environment. Curren

4、tly, lax law enforcement and the judicial sector in our region also exist to varying degrees, law enforcement departments and individual window units power for personal gains and bribes, thick friends, relations, human cases, money cases in which seriously infringe on the legitimate rights and inter

5、ests of enterprises and people. Especially some law enforcement and inspection for profit purposes, deliberately looking for corporate loopholes, found directly under the ticket does not give business improvement opportunities. We recruit a company doesnt easily, cultivating a business more difficul

6、t, never for personal gain, systematic harassment, card, last checked to check to get the enterprise collapsed. To guarantee the legitimate rights and interests. Always proceed from the overall situation of reform and development of services, fully consider the characteristics of production and mana

7、gement in non-public enterprises and social benefits, an accurate grasp of legal limits, protect the enthusiasm of entrepreneurs and practitioners in innovation and entrepreneurship, enhancing expectations and confidence. To promote strict enforcement. Strengthening law enforcement procedures, impro

8、ve law enforcement performance evaluation, strengthening the supervision of law enforcement, exploration and practice of risk control mechanism of law enforcement to further standardize the social security, urban management, road traffic administrative law enforcement, effectively free, extensive la

9、w-enforcement and lax enforcement of law enforcement and other issues. To uphold justice. Justice is the last line of Defense to safeguard fairness and justice, to unequivocally support the courts and procuratorates independently exercise level . Judicial activities were rampant, must not be allowed

10、 to run, favors, money, must not be allowed to knowingly violate the miscarriage, violations of the legitimate rights and interests of the masses must not be allowed to abuse of power, to make forest mass can be felt in every judicial cases in equity and justice. Four to deepen grass-roots governanc

11、e according to law烟草零售终端管理系统一 概述烟草零售终端管理系统是基于国家烟草局提出的实现“三个满意”、建立“工商战略联盟” 、“电话订货、电子结算、网上配货、现代物流”等工作方针，通过移动通信技术、无线POS技术、数据接口等技术及时采集零售客户的卷烟需求信息及进销存信息，并根据进销存信息向其主动配给卷烟的综合烟草零售平台。烟草零售终端管理系统，能够为卷烟专卖户提供卷烟销售、在线订货、网上配货、库存管理、信息发布、视频广告、问卷调查等功能，并提供统计报表支持；能够为烟草商业企业的市场人员的工作提供了一个全新工具，增强了市场人员服务烟草专卖的力度；同时能够为烟草企业提供可靠的

12、决策支持，通过准确及时的采集烟草专卖户的零售信息，合理的数据分析，报表展现，清晰及时的反应市场变化趋势。二 系统开发背景在我国现有的烟草专卖体制下，烟草商业企业是承担卷烟从生产企业向零售终端传递的唯一流通企业。与其它流通企业的不同在于，目前它主要承担卷烟这种单一品类商品。因此，在中国开放烟草市场后，承受的市场冲击力是相当巨大的。如何抵御和缓解这种危机？对于商品流通企业来说，核心竞争力就是目前掌握的庞大零售终端网络。面对数目庞大的零售终端，有效地巩固和服务单单依靠人的力量是明显不足的，必须采用现代化的信息技术手段才可以实现有效的管理和控制。建立以客户需求为导向的运行机制和工作模式，必须把客户置于

13、中心位置，及时收集客户需求信息，调整和创新服务内容，与客户需求形成联动，从而提高企业管理对市场的快速响应和应变能力。这一切都是建立在海量客户信息的收集、管理、提炼、挖掘的基础之上的，而海量信息的及时收集处理必须依靠信息化技术来解决。国家烟草专卖局局长姜成康在2007年全国烟草网建会议上提出：“切实加强零售终端信息工作，在提高客户服务水平的同时，积极探索客户信息的采集、分析和利用。继续在服务的规范性上做文章，理顺商业企业内部流程，制定科学公正的政策，做到货源分配、订单处理、送货线路由系统自动生成，实现客户经理、送货员、订单员三线封闭运作，进一步提高对客户服务的水平。同时，要注重客户经营信息、库存

14、信息的采集、分析和使用，不断提高经营水平。”三 系统结构利用自主研发的多媒体终端作为平台的信息采集终端，通过有线或无线网络接入前置机，透过终端管理服务器，与烟草零售管理平台连接成为一个有机的整体，形成一个集烟草零售、终端进销存管理与零售数据分析于一体的综合的烟草零售平台。系统包括无线多媒体终端、GPRS专用网络、APN专用通道、终端管理服务器、终端业务软件、系统一体化平台。系统拓扑结构如图所示：四 系统功能1终端业务软件功能l 订单管理零售网点可通过本功能向烟草局订货，免去了常规人工电话订货的烦恼。l 到货管理物流送货后确认到货并做满意度调查，确认后增加库存。l 零售管理支持按包、按条多种销售

15、方式。l 会员管理用于积分以及会员优惠吸引长期客户和客户关怀和兑换礼品。l 库存管理使零售人员随时查看卷烟库存情况，并且按预设时间五天为半天或一天自动定时上报库存。l 信息管理烟草公司可以通过该功能向所有零售终端发布文字、图片通知，并接收反馈。l 视频管理将卷烟信息、新品及新的政策等视频发布到终端并播放广告等。2零售管理平台l 系统管理为不同职位的使用者提供相应的使用权限。l 终端管理建立终端与烟草零售点的联系。监控终端使用状况，向终端发布信息。l 网上配货网上配货指烟草商业企业通过信息网络方式掌握零售客户库存，向零售客户主动配给卷烟的方式。l 网上订货网上订货是指零售客户通过信息网络向烟草商

16、业企业提出卷烟需求订单的订货方式。l 客户经理管理客户经理是烟草公司连接企业与客户的桥梁与纽带，客户服务活动的主力军，对客户资源的开发和利用，客户价值的认识和挖掘，发挥着举足轻重的作用。主要工作内容有：零售客户分类、信息维护和收集、需求预测、零售客户服务、品牌培育、经营指导、市场分析、工作记录七个方面。l 会员服务会员凭卡购买卷烟,可通过终端对本次消费进行积分.并保存在终端上,数据同步时上传的系统后台，终端通过扫描会员卡，可查询该会员积分.l 客户库存与销售查询支持以客户或烟草维度查询零售户的库存及销售情况，及零售户采购的情况。l 库存查询与抽检可按时间对库存状况进行查询。可通过扫描条码选择某

17、类卷烟对其库存进行查询。客户经理可对任意品牌的库存进行查询,并打印该品牌的库存。l 信息互动查看公司最新的通知，最新的促销信息，本站点的限量标准、批发价，专卖政策、法规宣传等，文本形式；查看烟草公司最新的广告，包括文字、图片。l 问卷调查以选择题的形式进行调查，烟草公司可以把感兴趣的问题及备选答案项以问卷的形式发送到信息终端上，零售户通过选择答案回答后把答案同步传递到烟草公司。l 统计分析对进销存相关数据进行专业的统计与分析。为企业管理者的商业决策提供强有力的依据。3数据分析和决策支持l 数据分析和决策支持业务员和领导决策层能够快速了解自己关心的数据信息。l 社会库存和需求预测分析为”按客户订

18、单组织货源”工作的开展，提供了决策依据。l 品牌结构与消费趋势分析通过对零售户销售情况的综合分析，再配合依托会员卡建立的第一手消费者的消费信息，可以从中分析品牌培育工作的得失，并为今后的市场品牌策略提供决策依据。l 零售价格波动分析从特殊的视角审视市场情况，为企业制定长期市场战略和网建工作规划，提供决策依据。五 创新点和技术特点l 紧扣烟草商业零售业务特征。针对烟草专卖专供、零售店众多的特点，快速提升信息化管理水平，使烟草商业流通变得高效快捷。l 完善的烟草零售管理平台功能。为卷烟专卖户提供卷烟销售、在线订货、网上配货、库存管理、信息发布、视频广告、问卷调查等多种功能l 使用方便，易于推广。零

19、售终端体积小，功能全，便于安装维护，性价比高l 具有行业特色的数据分析。通过及时掌握零售店的销售库存信息为烟草企业生产配送提供可靠的决策支持。六 结束语烟草零售终端管理系统是烟草营销管理工作的一种创新尝试，提升了烟草零售信息的收集效率，实现了烟草供应链的信息化整合，在珠海烟草局运行以来，效果显著，取得了良好的社会效益和经济效益，既体现了烟草行业信息化的先进性科学性，又进一步提升了烟草营销管理和服务水平，提高了工作效率，为企业和零售商都带来了极大的效益。参与本物业的竣工验收，并在物业移交接管时，与甲方办理物业管理书面交接手续；本物业交付使用后的质量标准.说课标就是要把课程标准中的课程目标（三维目

20、标）作为本课题教学的指导思想和教学依据，从课程论的高度驾驭教材和指导教学设计。Grass-roots governance according to law is an important foundation for promoting the construction of rule of law, but also the most basic development environment. Despite my good social order in General, but there are law-abiding consciousness, social order is

21、not standard, regardless of faith, Twining visit visit and other outstanding problems. We want to actively promote the field of multi-level governance according to law, promote the continuous improvement of the social environment. To promote universal compliance. Actively foster the rule of law cult

22、ure, carry out law publicity and education on honesty and trustworthiness, guide the masses and consciously abide by the law, failing to find method, problem-solving method, method of gradually changing the world, he is not looking for but someone unspoken rules, formed all law law, abide by the goo

23、d atmosphere. To strengthen the comprehensive management of public security. Deepening peace xingan construction, strongly against violence crime, mafia and serious criminal offences, to protect the legitimate rights and interests of citizens, legal persons, carry out criminal policy of temper justi

24、ce with mercy, the maximum stimulating social vitality, and earnestly safeguard social harmony and stability. To resolve social conflicts by law. To further smooth channels of reporting social conditions and public opinion, improving regulation, arbitration, as well as dispute resolution mechanisms,

25、 implement fully the petitioners cases third-party hearings and supervising system of letters and calls, and to resolve the involved law lawsuit into the orbit of rule of law, vexatious, Twining visit visit, disturbing social order and other malicious extortion, resolutely crack down. Five, improvin

26、g cadres Vitale, provide strong protection for forest development XI General Secretary stressed that the comprehensive revitalization in Northeast China, needs a high quality, solid style, cadres of the dare to play. Cadre cadres is a pledge, should want to do work and able to do good, enthusiasm is paramount. Treat party cadres, it is necessary to Strict management, and warm care, enable the broad masses of cadres work hard work