选修九 5.2Unit 5　How advertising works

1、新课标人教版课件系列 高中英语 选修选修( (模块）模块）9 95.2 enjoy an ad. skim the text and predict the content.skim the text and predict the content. skimmingskimming listen and pay attention to the following words. who? why? where? how? choose the correct answers. 1. who advertises?( ) a. business b. individuals c. organi

2、sations d. associations 2. why do they advertise?( ) a. to inform the public b. to sell their goods c. to educate the bad guys d. to fool people a.b.c.d a.b 3. where do they advertise?( ) a. on buses b. on the radio c. on the internet d. on billboards e. on our textbook f. on our clothes 4. how do t

3、hey make effective ads?( ) a. identify their target b. appeal to their target c. use a cheap medium d. use visual medium a.b.c.d.f a.b divide the text into four parts. part i. (para ) part ii. (para ) part iii. (para ) part iv. (para ) what is an ad? how do advertisers make effective ads? how effect

4、ive are ads? 1 2 3-7 8-9 1. we are exposed to ads only in the public places.1. we are exposed to ads only in the public places. 2. understanding how advertising works can help us 2. understanding how advertising works can help us earn a lot of money.earn a lot of money. true or false.true or false.

5、f f 3. an advertisement is a message or announcement 3. an advertisement is a message or announcement that intends to inform or cheat people.that intends to inform or cheat people. 4. advertisers include business, individuals, 4. advertisers include business, individuals, organizations and associati

6、anizations and associations. t f 5. advertisers make ads effective by identifying the target only. 6.using a suitable media plays an important part in ads. f t 7. an effective advertisement is likely to 7. an effective advertisement is likely to make people buy the products that they make peo

7、ple buy the products that they have no use for.have no use for. f comprehending 1. water a. what is the most common name for h2o? water. b. what is the purpose of this advertisement? encourage people to use water wisely and to save it. a. what group of people is the advertisement made for? young peo

8、ple who like sports and the latest fashions. 2. super shooze b. what message does the advertisement give? if you wear our shoes youll have an exciting life, and be popular. c. do you think the message is true? no, because just wearing a certain brand of shoes wont make you excited, popular or have f

9、un. a. why are the first two lines written bigger than the rest ? it can draw peoples attention. 3. refresh water b. does it mean the advertiser will lose money if you buy two bottles with two bottles free ? no, they will make more money by selling more bottles. c. why do advertisers often use the “

10、buy one get one free” message? people love a bargain and like buying the product if they think they are getting something for free. a. what does this advertisement encourage you to think? 4. environment air think of the sky our environment how b. what do you think causes air pollution? air pollution

11、 modern machines transportation vehicles human beings c. how else can advertisers make people more aware of our environment? tell people more and help them to be more aware of the importance of protecting our environment. 5. “speeding” and “how fast am i going”? a. what do both ads want people to do

12、? they want people to stop speeding. b. who are their target? drivers. homeworkhomework 1.underline some difficult points. 2.preview the passage on page 48. enjoy more ads. read again and 1. be exposed to 2. casual garments 3. turn into 4. inform 5. fit into 6. appeal to 7. it would be no use advert

13、ising. 8. rely on 9. have no use for 1. complete the summary of the reading passage 1. complete the summary of the reading passage using words from the text.using words from the text. educate; appeal; target; budget; media; educate; appeal; target; budget; media; expense.expense. answers:answers: p4

14、5. learning about languagep45. learning about language 2. complete the sentences using words from the box 2. complete the sentences using words from the box in their proper forms.in their proper forms. 1) casual 2) basis 1) casual 2) basis 3) attach 4) worthy 3) attach 4) worthy 5) association 6) co

15、rporation 5) association 6) corporation 7) refresh 8) conscience 7) refresh 8) conscience 9) garment 9) garment 10) inform 10) inform 3. complete the sentences with the correct 3. complete the sentences with the correct preposition.preposition. 1) we are exposed _ hundreds of different 1) we are exp

16、osed _ hundreds of different advertisements every day. advertisements every day. 2) she is a remarkable woman who is worthy _ 2) she is a remarkable woman who is worthy _ your admiration.your admiration. to to of of 3) if you keep copying everything she does, 3) if you keep copying everything she do

17、es, youll turn _ her one day.youll turn _ her one day. 4) the police appealed _ the public for any 4) the police appealed _ the public for any information about the mrmation about the murder. intointo to to 5) you cannot rely _ him to arrive on time because 5) you cannot rely _ him to arrive on time because he is always late for mee