常用精准广告英文缩写

1、。1.RTBReal Time Bidding ri ?l taim?b?d? 实时竞价2.SSPSupply Side Platform s?plai said?pl ? tf?:m 供应方平台3.Ad Exchange ? d iks?t ?eind ? advertisement exchange广告交易平台4.DSPDemand-Side Platform d?m? ndsaid?pl ? tf ?:m 需求方5.DMPData-Management Platform ?det ?m? n?d?m?nt?pl ? tf ?:m 数据管理平台6.Direct-Response Adver

2、tising di ?rektri?sp?ns? dv?ta ?z? 直接反应广告7.SEMSearch Engine Marketing s? :t ?end?in?m:k ?t ? 搜索引擎营销8.SMOSocial media optimization ?s?u?l?mi:dj ? 社会媒体优化?ptimai ?zei ?n9.P2PPeer-to-Peer pi ?tu pi ? 点对点10.ROIReturn On Investment ri ?t ? :n?nin ?vestm ? nt 回报率11.ROIRelevance 、 Originality、 Impact ?rel?v

3、?ns?r ?d?n? l ?ti:?imp? kt 关联性、原创性、震撼力12. PPS广告pay per sale peip? : seil根据网络广告所产生的直接销售数量而付费的一种定价模式13. PPL 广告pay per link peip? : li? k 根据每次通过网络广告产生的引导付费的定价模式14. PPC广告pay per click peip? : klik根据点击广告或者电子邮件信息的用户数量来付费的一种网络广告定价模式15.CPPCost Per Purchase k?st p?:?p?:t?s 每购买成本16.CPRCost Per Response k?st p

4、?:ri ?sp?ns 每回应成本17.CPLCost Per Leads k?st p? :ledz 以搜集潜在客户名单多少来收费18.DMSDestinationMarketingSystem ?desti ?nei ?n?m:k ?t ?sist ? m 旅游目的地营销系统19.Ambush Marketing? mb?m:k ?t ?伏击营销20.CPMCost Per Mille k?st p?:?mili:千人成本21.ESPEmotional Selling Propositioni ?m? u?nl?seli ?pr ?p?zi ?n 情感销售主张22.Viral Market

5、ing ?va?r ? l?m:k ?t ?病毒性营销23.Mini-site ?m?nisait 微型网站。1。24. DAGMAR模式 Defining Advertising Goals for Measured Advertising Resultsdi ?faini? dv?ta ?z?ulz f?:?me?d? dv?ta ?z? ri?z?lts 为度量结果而确定广告目标25.Ad words ? d w ?:dz 关键词广告26.Digital Marketing ?did ?it ? l?m:k ?t ? 数字营销27. Differentiated Marketing ?d

6、if ?ren ?ieitid?m:k ?t ? 差异化营销28.Online Marketing ?n?lain?m:k ?t ? 在线营销29.Pareto principle p?ret ?u?prins ? pl 马特莱定律，又称“二八定律”30.GC营销 Good Choice ud t?is 31.RSS Really Simple Syndication ?ri ?li?simpl sindi?kei ?n 简易信息聚合32. 电子广告Electronic Advertising ilek ?tr ?nik? dv?ta ?z? 33.置入性行销 Placement Market

7、ing ?ple ?sm? nt?m:k ?t ? 34.直接营销 Direct Marketingdi ?rekt?m:k ?t ?35.显示广告 Display Advertising dis ?plei? dv?ta ?z? 36.7Ps 营销理论 The Marketing Theory of 7Ps e ?m:k ?t ? ?i? ri ?v?sev ?n pi:s7P: People ?pi:pl （人 ）、 Process ?pr ?uses （过程）、 PhysicalEvidence ?fizik?l?evid ? ns （物质环境）、Product ?pr ?d?kt （产

8、品）、 Price prais（价格）、 Promotion pr ?m? n （促销）、 Place pleis （渠道）。37.个性化营销 Personalization Marketing ?p?:s ?n? laizei?n ?m:k ?t ?38.POP广告 Point of Purchase Advertising p?int?v?p?:t ?s? dv?ta ?z? 售卖场所广告39.OATOff Air Test ?f? test 广告测试 ,一种评估广告效果的方法40.无线营销Wireless Marketing ?wa?l ?s ?m:k ?t ?41.stp理论Segme

9、nting se?menti ? （市场细分）、 Targeting ?t : iti? （目标市场选择）、 Positioning p?zi ?ni ? （定位）42.B2FBusiness To Family ?biznistu:?f ? mili 商业机构对家庭消费的营销商务43.CPSCommodity Promotion Solution k?m?ditipr?m? ns?lu: ?n 商品推广解决方案44.MUMarginal Utility?m:d ?in ?l ju?tiliti边际效用45.PR on linePublic Relations on line ?p?blikr

10、i?lei?nz ?nlain 网络公关。2。46.Event Marketing i ?vent ?m:k ?t ? 事件营销47.Media Convergence ?mi:di ? k? n?v?:d ?ns 媒介融合48.Customer to Business ?k?st ? m? tu:?biznis 消费者对企业49.e-business i:?biznis 电子商务50.Marketing Plan ?m:k ?t ? pl? n 营销策划51.Web Data Miningweb?deit ?ma?n? 数据挖掘52.GRP Gross Rating Points r ? u

11、s?reiti ? p ?ints 毛评点53.Pay-Per-Call peip?: k ?:l 呼叫广告，又可称为按通话付费广告54.USP Unique Selling Proposition ju: ?ni:k?seli? 独特的销售主张55.ECElectronic Commerce ilek ?tr ?nik ?k?m? :s 电子商务56.B2CBusiness to Customer?biznis tu:?k?st ? m? 商家对消费者57.B2BBusiness To Business?biznis tu:?biznis企业对企业58. EDMElectronic Dire

12、ct Marketing ilek ?tr ?nik di?rekt?m:k ?t ? 电子邮件营销59.PDCA 循环 PDCA Cycle ?saikl (PDCA: Plan Do Check Action pl ? n du: t?ek? k?n )60.广告联盟 Ad Platform Network ? d?pl ? tf ?:m?netw ?:k 61.CPS Cost Per Salesk?stp?:?seilz 根据用户每个订单/ 每次交易来收费62.We Media wi:?mi:dj? 自媒体63.SP Sales Promotion?seilz pr?m? n 销售促进

13、64.E-mail Marketing ?i:meil?m:k ?t ? 电子邮件营销65.Word of Mouth w?:d?v mau 口碑66.Traffic ?tr ?fik 网站流量67.unique visitors ju: ?ni:k?vizit? s 独立访问者数量68.repeat visitors ri?pi:t?vizit? s 重复访问者数量69.page viewspeid ?vju:z页面浏览数70.Page Views per user peid ? vju:zp? ?ju:z ? 每个访问者的页面浏览数71. Advertising Effect ? dv?t

14、a ?z? i?fekt广告效应72.KPI Key Performance Indicator ki:p?f ?:m?ns ?nd?ke?t ? 关键绩效指标73.TGI 指数 Target Group Index ?t : itru:p ?indeks 目标群体指数74.Commission k?mi?n 佣金。3。75. Advertisement Management?d?v? :tism ? nt?m? nid ?m?nt广告管理76. SEO Searching Engine Optimization 优化?s?:t ?end?in?ptimai ?zei ?n 搜索引擎77.VT

15、R View-Through-Rate vju:ru: reit显示到达率78.The Long Taile ?l? teil长尾理论79.On-line Marketing ?:n ?lain?m:k ?t ? 或 E-Marketing i:?m:k ?t ? 网络营销80.CRM Customer Relationship Management ?k?st ?m? ri?lei ?n?ip ?m? nid ?m?nt 客户关系管理81.Banner ?b? n? 旗帜广告82.Affiliate Marketing?filieit?m:k ?t ?加盟营销83.Dynamic Rotat

16、iondai ?n? mik r?te ?n动态轮换84.Cache k? ? 缓存85.Band Width b? nd wid 带宽86.Banner AD 标题广告?b? n? ? d87.Business Intelligence ?biznisin?telid?ns商业智能88.Time on pagetaim?n peid?页面停留时间89.Time on site taim?nsait站点停留时间90.Bounce Rate bauns reit跳失率91.Product Placement Marketing?pr ?d?kt?ple ?sm? nt ?m:k ?t ? 植入式

17、营销92.Data Mining ?deit ?ma?n? 数据挖掘93.IMPACTInteractive ?nt ? kt ?v 互动性、 Magnetism ?m? gn?t ?z?m 用户粘性、Popularity ?p?pj ?l ?r ?ti:聚合性、 Authoritative ?: ?rit? tiv 公信力、 Creative kri ?eitiv 创意性、 Target?t: it 精准性94.Advertising Slogan? dv?ta ?z?sl ? u?n 广告口号95. CPCCost Per Click k?st p? :klik每点击成本96.CPACos

18、t Per Action k?st p? : ? k?n 每行动成本97.Effects of Advertising ?fekts? dv?ta ?z? 广告效果98.BANNER ?b? n? 横幅广告、旗帜广告99.BUTTON ?b?t ? n 按钮广告100.Pop-up ads p?p ?p? dz 弹窗、弹出窗口广告。4。101. Floating ads 102. Interstitial ?fl ? t ? dz 浮动广告?int ? (:) ?sti ?l插播式广告103.Full Screen ful skri:n全屏广告104.SNS Social Network Se

19、rvice ?s?u?l?netw ?:k ?s?v?s 社交网络服务Social Network Software?s? u?l ?netw? :k?s?ftw ? 社交网络软件Social Network Site ?s?u?l?netw? :k sait社交网络站点105.Behavior Targeting b?he?vj ?t : it?行为定向匹配模式106.Content Targeting ?k?ntent?t : it ? 内文匹配模式107.Demographics Targeting ?dem?gr ? f ?ks?t : it ? 人口数据匹配模式( 代理商模式）108.SPINSituation Question ?sitju ?ei ?n?kwest ?n