Graphic design basics

1、1touro college course syllabuslander collegedepartment:academic computing departmentcourse title:advanced design studiocourse number:mcd 335prerequisites:mcd 262, mcd 263, mcd 267credit hours:3developer:academic computing departmentlast update:january, 2004course descriptionthis lecture and lab cour

2、se integrates the sophisticated functions of quark xpress, adobe illustrator, and adobe photoshop, and focuses on the importance of design in using desktop publishing software. class assignments are aimed at integrating software technology and aesthetics for print media. typography as a strong desig

3、n element is emphasized, and advanced projects for type design is used throughout the semester. in practice exercises and assignments, students will apply the concepts acquired through lectures and demonstrations. color theory and application are emphasized. pre-press and production will be discusse

4、d, as well as color separations for print. regular critiques of student and professional work will be carried out throughout the course.course/departmental objectivesfurther the students understanding of visual design focus on typography and its purpose in designexamine the differences between print

5、 software; advantages and disadvantages of digital design vs. hands-ondiscuss functions of good design in all areas of print and web mediaunderstand current design trends and aestheticsintegrate software technology and aesthetics for print mediaintegrate typography, color, graphics and layout in cre

6、ating a professional design presentationunderstand how class projects relate to the design industry2create professional quality projects in print design and web design consistent with portfolio-quality presentationlearn to integrate acquired skills in desktop publishing to solve practical design pro

7、blemsprepare the student for real world design problems course/institutional objectives1. to further professional and pre-professional career interests of students in the field (s) of desktop publishing;2. to develop students critical reasoning skills;3. to foster analytical and quantitative thinkin

8、g; 4. to develop students abilities to solve problems and interpret data;5. to prepare students to communicate clearly and effectively in spoken form;6. to foster students abilities to access and evaluate information objectively and effectively;7. to introduce students to skills needed to function e

9、ffectively in a technological society;course contentwork on multi-faceted projects using text and imagesbring a project through all steps to completion, from rough, comps, and thumbnails to finished outputcreate professional quality, multiple-piece print design projects for advertising, publishing,

10、and/or corporate fieldsapply current design trends and aesthetics to individual stylecombine software technology knowledge and aesthetics for print mediacreate professional design projects integrating typography, color, graphics and layouthardware/software/materials requirements:latest versions of q

11、uark xpress, adobe photoshop, adobe illustratorcourse requirements3the student is responsible for reading all of the materials that will be directly related to the class assignment. students are responsible for finishing all class and homework assignments by the end of the semester. the student will

12、 be required to present an independent project of sufficient complexity and sophistication using the skills acquired.grading guidelinesgrades will be based on finished projects and the successful completion of classroom and outside assignments, midterms, quizzes, and final exams. grades will be base

13、d primarily on exams and projects, but will also reflect successful completion of exercises and assignments, attendance and class participation. completed projects will be graded using the following criteria: comprehension of the material, technical proficiency in using tools and techniques, project

14、 planning, design concept, execution, quality control, and a demonstration of aesthetic development. each project deadline must be respected. all projects must be turned in as hard copy and on digital media at the end of the semester.suggested grading policy:exams and projects = 50% of gradeexercise

15、s and assignments = 25% of gradestudent attendance and participation = 25% of grademethodologyall classes are lecture, lab, and studio oriented. lectures should cover theory and functions of graphic design and typography. professor should encourage students to develop their own solutions to design p

16、roblems. professor is encouraged to use av equipment such as slides, videos, and the use of large monitor to re-enforce lecture topics. class can be heals in lab and/or classroom. projects should relate to lecture topics when they are assigned.course text(s)title:creativity for graphic designers: a

17、real-world guide to the ldeas generation from defining graphic design basics,author: arntson, amy e.pub. date:1997publisher:hbj college & school divisbn #: 0030187346bibliographytitle:type and image, the language of graphic designauthor: meggs, phillippub. date:1992publisher:john wiley and sons, inc

18、. 4isbn #: 0-471-28492-0title:american typography todayauthor: carter, robpub. date:1997publisher:john wiley & sonsisbn #: entrance competenciessuccessful completion of prerequisites understanding and ability to use visual design principles to plan projectsthorough knowledge of quark, illustrator, a

19、nd photoshopability to critique work of fellow students and accept constructive criticismability to receive constructive criticism and participate in discussioninternet literacy, including researching and downloading imagescourse expectationshow to take a design project from concept to completionstu

20、dents are expected to examine typographic problems and use type as a source to find design solutionsability to integrate desktop publishing software to execute projectsattention to professional-looking finished projects is highly expected in this courseexit competenciescreate professional quality pr

21、ojects in print design and web design consistent with portfolio-quality presentationlearn to integrate acquired skills in desktop publishing to solve practical design problems1touro college course outlinelander collegedepartment:academic computing departmentcourse title:advanced design studiocourse

22、number:mcd 335prerequisites:mcd 262, mcd 263, mcd 267credit hours:3semester :spring, 2004class informationclass code:put in full class code - ex. mco 140 bbschedule:put in day & time class meets:- ex. tues. 9-12 amlocation:put in site & room of class - ex. ave. j campus, rm 301 final exam date:put i

23、n date & time of final exam - ex. jan. 23, 2003 - 9-12 am instructor contact informationinstructor name:put in instructor nameemail address: put in instructor email. contact phone: put in instructor contact/dept phone here. office location/hours: put in instructor office hours. course descriptionthi

24、s lecture and lab course integrates the sophisticated functions of quark xpress, adobe illustrator, and adobe photoshop, and focuses on the importance of design in using desktop publishing software. class assignments are aimed at integrating software technology and aesthetics for print media. typogr

25、aphy as a strong design element is emphasized, and advanced projects for type design is used throughout the semester. in practice exercises and assignments, students will apply the concepts acquired through lectures and demonstrations. color theory and application are emphasized. pre-press and produ

26、ction will be discussed, as well as color separations for print. regular critiques of student and professional work will be carried out throughout the course.course/departmental objectives1further the students understanding of visual design focus on typography and its purpose in designexamine the di

27、fferences between print software; advantages and disadvantages of digital design vs. hands-ondiscuss functions of good design in all areas of print and web mediaunderstand current design trends and aestheticsintegrate software technology and aesthetics for print mediaintegrate typography, color, gra

28、phics and layout in creating a professional design presentationunderstand how class projects relate to the design industrycreate professional quality projects in print design and web design consistent with portfolio-quality presentationlearn to integrate acquired skills in desktop publishing to solv

29、e practical design problemsprepare the student for real world design problems course requirementsthe student is responsible for reading all of the materials that will be directly related to the class assignment. students are responsible for finishing all class and homework assignments by the end of

30、the semester. the student will be required to present an independent project of sufficient complexity and sophistication using the skills acquired.grading guidelinesgrades will be based on finished projects and the successful completion of classroom and outside assignments, midterms, quizzes, and fi

31、nal exams. grades will be based primarily on exams and projects, but will also reflect successful completion of exercises and assignments, attendance and class participation. completed projects will be graded using the following criteria: comprehension of the material, technical proficiency in using

32、 tools and techniques, project planning, design concept, execution, quality control, and a demonstration of aesthetic development. each project deadline must be respected. all projects must be turned in as hard copy and on digital media at the end of the semester.suggested grading policy:exams and p

33、rojects = 50% of grade1exercises and assignments = 25% of gradestudent attendance and participation = 25% of gradecourse text(s)title:creativity for graphic designers: a real-world guide to the ldeas generation from defining graphic design basics,author: arntson, amy e.pub. date:1997publisher:hbj co

34、llege & school divisbn #: 0030187346bibliographytitle:type and image, the language of graphic designauthor: meggs, phillippub. date:1992publisher:john wiley and sons, inc. isbn #: 0-471-28492-0title:american typography todayauthor: carter, robpub. date:1997publisher:john wiley & sonsisbn #: course c

35、ontentweek 1: lecture topic: introduction to typographyidentifying, classifying, and using typefaces for mood, flavor and as art.lab topic: view and discuss examples of serif and sans serif type. characteristics to look for. assignment: create a complete display typeface character set based on an ex

36、isting typeface or create your own. week 2: lecture topic: type designers - historical overview of type designers from the 18th century to present. (professor is encouraged to use reference material and/or av equipment for lecture)lab topic: design your own typeface 2assignment: finish design of typ

37、eface. apply type to a design situation.1week 3: lecture topic: invitations history and use of design in invitations for weddings and other functions. (professor is encouraged to use reference material and/or av equipment for lecture)lab topic: page layout for invitations, typography and calligraphy

38、, special fonts for script and special characters (hebrew, russian)assignment: design logo, script, and text for an invitation; wedding, engagement, birth announcement, or birthdayweek 4: lecture topic: invitations part 2 lecture on commercial use and greeting card companies; hallmark, american gree

39、tings. postcard art and design lab topic: preparing a multi-page or folded card for print; choosing papers and card stocksweek 5: lecture topic: package design: history of package design (professor is encouraged to use reference material and/or av equipment for lecture) working with clients and targ

40、et audience for product and package design; boxes, bags, bottleslab topic: design a label for a product; using dtp software for layout and productionassignment: redesign a label for a product; energy drinks such as “powerade”week 6: lecture topic: package design part 2: advances in digital technolog

41、y and its effect on package design: ie. cd/dvd covers, cosmetics, food products, advertisinglab topic: continue work on label design week 7: lecture topic: editorial page art: lecture on history of newspaper art and design, illustration for print, magazines, historical overview- (professor is encour

42、aged to use reference material and/or av equipment for lecture)lab topic: setting up galleys and columns, images and text on a page, banners and headlines, illustrations and photosassignment: redesign village voice or other newspaper cover pageweek 8: midterm reviewmid-term test/review: grading of f

43、inished projectsweek 9: lecture topic: posters and magazine cover design from the 19th and 20th centurylab topic: preparing for output, color separations, papers, spreadsassignment: finish design village voice or other newspaper cover page week10: lecture topic: logo design and promotional campaigns

44、 for merchandising and retail markets. professor should provide examples and a possible field trip to retail stores and businesses. target audiences, age ranges, incomes, etc. lab topic: integration of quark, illustrator, photoshopassignment: create logo, stationery and grand opening mailing card for a start-up company-week 11: lecture topic: brochure designs lab topic: using quark for layout; photoshop for imagesassignment: create the brochure for start-up companyweek 12: