Expertsbrightstrokes-WomenCshopfly-毕业论文翻译

1、Experts bright strokes: Wome n C shop flyFree papers Download Center News: a women s shop two Crown C C stores, Main ladies with scarves, boots, accessoriesSKU. The shop operatorsseller areout-and-outgrass-roots team of origin, the majority ofthe team members are not professi onal orig in, after thr

2、ee years of cooperati on, from 2 to 5 people, small-scale team, life is not easy, shop operators have not reached the ideal state, could not break through the bottle neckseems tohave bee n in the period.By qua ntum shot in January 2013 and other data to observe the shop operators: Shop to belong to

3、Amoy Collection low price Women C shop. Several obvious characteristics of such shops: customer price of 100 yua n, about 1.3 off si ngle piece, the con vers ion rate of 2% vertical.Pulled off the unit price, similar to the ki nd of store operati ons practices, usually by driv ing dow n the price of

4、 a si ngle piece of mercha ndise to attract customers in to the store with promotions, over a hundred orders over less Judging from the data, the type of shop customer price just over $ 100, and because of the low-cost con vers ion rate in similar shops remai n in the mid to upper levels.The fourth

5、quarterof 2012, this shop operatorsin effective,the mai n profit models dow n jacket did notsell them, the en tire quarter tran sacti on amount is higher than many peers, but the in come is meager after the Spring Festival, treasurer, or eve n whether to con sider the 2013 autu mn and win ter give u

6、p the dow n jacket, specializ ing in kni twear. their 2012 full year through train Total cost is just 1,000 yuan (negligible),not play drillexhibiti onTaobao customeracco un tedfor very little,accountedfor the bulk of the natural flow in 2012, theshop basically no participate in the Taobao official

7、activities, mai nly-store marketi ng campaig ns on the only once Amoy gold, but unfortun ately in effective. so treasurer hesitate to 2013 if you want to give up to participate in official activities on customerretention,before simply rely on discount,the lack of customerin teracti on with a viscous

8、 culture.Year spri ng whe n, in order to get rid of the plight of store operati ons, to achieve satisfactory breakthrough thisyear, they recently hired a senior expert of electricity providersoperati ngon category pla nning, storepromotio n and customer care three blocks as they feel the pulse of th

9、e shop, as store operat ing out of the break the bottle neck recipe.The following inventory experts out ladies C store three-step operati onal strategies recipe:First: the advantagesof using category to open asales breakthrough in the shop now has close to 400 baby30 days cumulative sales of greater

10、 tha n 10 to lesstha n20.Expert opinion: This is a more serious problem shopcurre ntly exist, what want anything to do fine multi-SKUben efitsmore babyTaobaosearch found, therebyallow ingmore traffic en teri ngthe shop. drawbacks isdispersed sales, shopp ing guide complexinven torymanagementmore dif

11、ficult and complex management,developme nt shops taboo, distracted in 400 above, that is, sales dispersed in 400 products, with direct result of the lack of competitive products, that is, we often say that the explosi on models for C shop, shelves more SKU in return the natural flow and not a catego

12、ry of small explosion models to much more relaxed. recomme ndati ons treasurer no sales of SKU clearanee off the shelf to the upper and lower frame SKU effort saved concen trated in a limited SKU, good job doing fine.About the shop shirt, leather jacket, shorts, down jacket, vest operates a total of

13、 more tha n 20 sub-categories.Expert opinion: the problem of excessive and SKU that category more thinking of the greater sales is also wrong. More bus in ess category, the greater the diff iculty of Management,less prominent shop style. CurrentlyinTaobao on ly like Yin Man(cott onand linen), Liebo(

14、n ati onal wind) style targeti ng certa in brand and customer base shops go relatively easy on the multi-category case no unifiedstyle as a prerequisite, the proliferationofproduct categories, related sales accountedfor not onlydoes not in crease, but will let the customer con fusi on, a direct impa

15、ct on the shop con vers ion rate.Experts suggest: the category planning stresses in the first, because any shop diag no sis, pla nning should commodity first, the nature of the electricity supplier is retail, the nature of the retail commodity marketing andactivities of the ever-changing, the only c

16、onstant is the commodity. “ shops SKU morethewhole Taobaoaccountedrarely, SKU and then less Taobao markets arelarge. recomme nded shop n arrow category, focus ing shop quality products - sweaters, whilereduc ing in valid SKUs,the concentrate on a limited SKU optimization. towards style and the serie

17、s of operations from a single product operati ons, can not dow n jacket shop style set the tone, but the recomme nded win ter in creaseplus cashmeresweater category first adva ntagebreakthroughaga increate style series and the diversificationof the productline.Second: the rich flow structure, shop p

18、romotion towards diversified the women s clothingstore traffichas been the natural flow-based, not sure at this stage whether it is suitable to try through train or other paid traffic?Expert opinion: through train or drill exhibiti on or, they are just a promoti on tool, rather tha n the promoti on

19、itself. Basis for all product pla nning and product life cycle managementneeds of any promotion.When potentialHot Products may wish to try the baby sales through train further pushed to a new level. paid to promote on ly part of the pote ntial and the pote ntial for further developme nt of the produ

20、ct is suitable for, but not all products.The shop tried to Amoy gold in effective, do not know whether we should give up to participate in activities focused on Taobao store activities.Expert opinion: Amoy gold activities effect the poor may be the causes of the various aspects of the comb in ati on

21、of factors led to the choice of models, thebasis of sales, activity time. Should not be first one defeat and give up the whole forest. Shops is still in the formative years stage, still does not have the objective of self-sufficie ncy.because the store activities only forcustomers into the store, sh

22、op flow con trol is not strong case in flue neeis limited, you n eed to leverag ing anoccasi on from the exter nal drain age. still can not give up any meanin gful activity.Expert advice: best practices Taobao activities, and shop activities the Amoy gold coins, for example, choose a good foundation

23、 sales on the basic models Amoy gold guara ntee the click-through rate and con vers ionrate ofthe baby, the first to introduce the flow to re- less fullthrough the shop,包由E activities and customer service associated recomme nd Amoy gold customers to enhance the customer a single piece. Amoy gold sal

24、es are not in cluded in the search, but sales of other related products are effective through times of operation,training outselli ng baby, this is the meaning of Taobao activities.Third: CustomerMarketi ngand mercha ndis ingcomb in ati onof the shops with limited profit margi ns tomaintain customer

25、 disco un t, i n additi on to simply always wan ted to seek a better and more effective method.Expertopinion: maintenanceof customersisnotsimply disco untmarketi ng,but thesatisfacti onoftheman ageme ntof customer retentionto pay attentiontothe steps, customer satisfacti on is the maintenance of the

26、well, only customer satisfaction, only to have a repeat purchase of basic conditions.customer maintenance tocut into the issue from two aspects: First sold in terms of timely delivery notification, receipt SMS are some basic work, the small shops in the piece does not seek to do very fine, but there must be, in aftermarketmaintainfeeli ngs, every aftermarket are the n ext pre-sales, the key concern for the festival, birthdaybless ingsMember,weatherremin dedallow customers tocon ti nuet