(完整版)供应链管理_第三版_Unit1_习题与答案

1、Chapter 1Un dersta nding the Supply ChainTrue/False1.A supply cha in in cludes only the orga ni zati ons directly in volved in suppl ying comp onents n eeded for manu facturi ng.An swer: FalseDifficulty: Moderate2.A supply cha in could be more accurately described as a supply n etwork or supply web.

2、An swer: TrueDifficulty: Moderate3.The objective of every supply cha in is to maximize the overall value gen erated. An swer: TrueDifficulty: Easy4.Every supply cha in must in clude all 5 stages.An swer: FalseDifficulty: Easy5.The cycle view of a supply cha in holds that the processes in a supply ch

3、a in are divided into a series of activities performed at the in terface betwee n successive stages.An swer: TrueDifficulty: Moderate6.The push/pull view of a supply cha in holds that the processes in a supply cha in are divided into 2 categories depending on whether they are initiated in response t

4、o or in an ticipati on of customer orders.An swer: TrueDifficulty: Easy7.The objective of customer order entry is to maintain a record of product receipt and complete payme nt.An swer: FalseDifficulty: Hard8.The reple ni shme nt cycle occurs at the retailer/distributor in terface.An swer: TrueDiffic

5、ulty: Hard9.The manu facturi ng cycle occurs at the manu facturer/supplier in terface.An swer: False1.Difficulty: Moderate10.The procureme nt cycle occurs at the manu facturer/supplier in terface.An swer: TrueDifficulty: Easy11.The cycle view of the supply cha in is useful whe n con sider ing operat

6、i onal decisions, because it specifies the roles and responsibilities of each member of the supply chai n.An swer: TrueDifficulty: Moderate12.The push/pull view of the supply cha in is useful whe n con sideri ng strategic decisions relating to supply chain design, because it categorizes processes ba

7、sed on whether they are in itiated in resp onse to or in an ticipati on of customer orders.An swer: TrueDifficulty: Moderate13.Pull processes may also be referred to as reactive processes. An swer: TrueDifficulty: Easy14.Pull processes may also be referred to as speculative processes.An swer: FalseD

8、ifficulty: Easy15.All supply chain activities within a firm belong to one of three macro processes CRM, ISCM and SRM.An swer: TrueDifficulty: Easy16.There is a close conn ecti on betwee n the desig n and man ageme nt of supply cha in flows and the success of a supply cha in.An swer: TrueDifficulty:

9、EasyEssay/ProblemsExpla in the 3 decisi on phases (categories) that must be made in a successful supply cha in.Answer: The 3 decision phases that occur within a supply chain are supply chain strategy (or desig n), supply cha in pla nning and supply cha in operati on. Decisi ons relate to the flow of

10、 in formatio n, product and fun ds. The differe nee betwee n categories depe nds upon the freque ncy of each decisi on and the time frame over which it has an impact. During the supply cha in strategy phase, a compa ny determines what the chain s configurations will be, how resources will beallocate

11、d, and what processes each stage will perform. This will establish the structure of the supply chai n for several years. Supply chai n pla nning deals with decisi ons with a time frame from 3 mon ths up to a year. The pla nning phase must work withi n the con stra ints established in the strategy ph

12、ase. Planning decisi ons in clude which markets to supply from which locati ons, subc on tract ing of manufacturing, inventory policies and timing and size of marketing promotions. The supply chain operation phase operates on a weekly or daily time horizon and deals with decisi ons concerning in div

13、idual customer orders.Difficulty: Hard答：决策的3 3阶段发生在一个供应链的供应链战略(或设计)，供应链与供应链运作。决策与信息的流动，产品和资金。 之间的差异类别取决于频率的每一个决定和时间框架，它影响了。在供应链战略阶段，公司决定将链的配置，资源分配，和 过程每个阶段都会执行。这将建立供应链结构的几年。供应链计划涉及一个时间框架从3 3个月到一年。规划阶段必须工作的限制，建立在战略阶段。规划的决定，包括市场的供应地点，转包生产，库存策略和营销推广的时机和规模。供应链运作 阶段运行在一个每周或每天的时间范围和处理决定个别客户的订单。2.Describe

14、the cycle view of the processes within a supply chai n.Answer: The cycle view divides the supply chain into a series of 4 cycles between the 5 different stages of a supply chain. The cycles are the customer order cycle, reple ni shme nt cycle, manu facturi ng cycle and procureme nt cycle. The custom

15、er order cycle occurs at the customer/retailer in terface and in cludes all processes directly involved in receiving and filling the customer. The reple ni shme nt cycle occurs at the retailer/distributor in terface and in cludes all processes in volved in reple ni shi ng retailer inven tory. The ma

16、nu facturi ng cycle typically occurs at the distributor/ma nu facturer (or retailer/ma nu facturer) in terface and in cludes all processes in volved in reple ni shi ng distributor (or retailer) inven tory. The procureme nt cycle occurs at the manu facturer/supplier in terface and in cludes all proce

17、sses n ecessary to en sure that the materials are available for manu facturi ng accord ing to schedule.Difficulty: Moderate答：周期视图将供应链成一系列的 4 4个周期之间的5 5个不同阶段的供应链。周期客户订货周期，补货周期，制造周期和采 购周期。客户订单周期发生在客户/ /零售商的接口，包括所有进程直接参与接收和填补客户。补货周期发生在零售商/分销商的接口，包括所有过程中补充零售商库存。制造周期通常发生在经销商 / /制造商(或零售商或制造商)接口，包括所有过程中补充批

18、发商(或零售商)库存。采购周期发生在厂家/ /供应商接口，包括所有必要程序，确保材料可用于制造按时间表。3.Expla in the push/pull view of the processes withi n a supply cha in.Answer: The push/pull view of the supply chain divides supply chain processes into two categories based on whether they are executed in resp onse to a customer order or in an ti

19、cipati on of customer orders. Pull processes are in itiated in resp onse to a customer order. Push processes are in itiated and performed in an ticipati on of customer orders. The push/pull boun dary separates push processes from pull processes. This view is very useful whe n con sider ing strategic

20、 decisions relating to supply chain design, because it forces a more global consideration of supply chain processes as they relate to the customer. Difficulty: Moderate答：推/ /拉的供应链供应链过程分为2 2大类的基础上无论是执行响应客户订单或预期顾客订单。拉过程发起响应客 户订单。推动进程发起和完成预期的客户订单。推 / /拉推拉过程进程边界分隔。这种观点是非常有用的时候考虑的 战略决策有关供应链设计，因为它迫使全球更多的考

21、虑供应链流程，因为它们涉及的客户。4.Expla in the three macro processes within a supply cha in.Answer: All processes within a supply chain can be classified into three macro processes which are Customer Relati on ship Man ageme nt (CRM), I nternal Supply Chain Man ageme nt (ISCM), and Supplier Relati on ship Man ageme nt (SRM). Customer Relatio nship Man ageme nt (CRM) in cludes all processes that focus on the in terface betwee n the firm and its customers such as marketi ng, sales, call cen ter man ageme nt and order man ageme nt. I nter nal Supply Chain Management (IS