手腕产品商业计划书

1、手腕产品商业计划书深圳市彩贝科技有限公司简要版联系人：唐政平联系电话：159893416792011年06月22日our focusgive your loved ones their freedom and independence. protect them 24/7 wherever they may be. market and demandtarget marketchild care and management of kindergarten for children to go out elderly care and remote diagnostics of communi

2、ty medical and hospital tourism management of mobile and tourist information networkindustry conditions gps wristwatch products industry: the earliest product of concept -the american wristfy, 2001 the earliest product of smallest-japans casio, 2001 the products of available (not perfect) -british n

3、u lok8, taiwan holux, china gps oem (beijing tian an, shenzhen v-sun etc. ). 2008 box shape tracker, it is too many products that do not enumerate. 2006 gps sets of mobile phone for person - zte, skyworth has a similar product line. 2010peer analysis:watches, it is small size and portable, it can no

4、t hold more than 500 mah battery.the product is not able to work long hours.box shape tracker devices, it is not conducive to carry, the battery is small too.gps sets of mobile phone for person, it is not conducive to carryall of the above products have no threshold at the core technologies, all ven

5、dors can enter and sell the same products. the competition situation is bad. after 5 years of market cultivation, the market tend to germinate gradually.through the 5 years of operation, advantages and disadvantages of all products and business models are displayed.the key question is that the produ

6、ct does not meet demand of existing still. the products are not able to be small and portable. energy consumption is defects of all the portable product, it need charge every day that is a big trouble. billing every month business model, which allows consumers to have a higher cost of ownership. pro

7、ducts ，services and the core of technologyproduct is a gps+gsm tracking devices (including implantable sensor), service is explain the coordinates visually. if your mobile phone installing our application program, you can finding, tracking and smart care on your smart phones. functions of products a

8、nd services: care for your loved ones - the children, the elderly, the loved ones on traveling.products qianbei - use for children choi pui series - use for travel & lifestyle ribbon series - use for youth choi pui care - application program use for smart phonechoi wan management - software of manag

9、ement for kindergartens, schools, toursproducts and technical characteristics convenient to carry solved the contradictions of size，the battery require a large size and the products allow small size only。 beautiful fashion, a wearing jewelry practical and powerful multi-function provides a platform

10、for sensor implant comprehensive personal care product design patents of structureadvanced products: we found the perfect design, which is the product key to success. some large electronics manufacturers had a similar idea, but without success. for example: apple. we did it.services：location service

11、slocation services use for carefinding，tracking and smart care on mobile by choi pui application programwe, as content providers and mobile operators, entrusted them to the collection of service charges. mobile operators is china mobile, china unicom, china telecom, etc. mobile operators to particip

12、ate in revenue sharing. the cost of services not on the bracelet, it is on the mobile terminal. cost calculated by the number of services. for example, every service charges 1. if no, there is no record of service, no costs were incurred. service is the product of the protector, to prevent a simple

13、imitation of peer products.the above requirements, applications, and business model is the industrys achievements. it embodies the wisdom and resources of the industry past 10 years.project and team project has been 5 years founder has 10 years experience in the gps industry, and specializes in sale

14、s and marketing operations shenzhen choi pui technology development co., ltd., it is the new found company under the project.shares and employee incentive system significant contribution to the award of shares employees have worked continuously for 5 years, the body can be involved in sharing bonus

15、shares worked continuously for 15 years, have ownership of the body shares, ranks among the shareholders body composed of all employees stock option pool, the pool of total equity shares of 20% of the parties each employee has the opportunity to become the owner of the company, and every body can in

16、crease its own elements to promote the companys continued development and progress.funding needs and use plancapital requirements 12 millionthe direction of the use of funds: communication components upgrade from the module to the chip set (including gsm, cdma，td-cdma multi-band synthetic) bracelet

17、phone products -￥4 million plan, to obtain authorization, to increase communication mode, to reduce product costs，developing phone-class products, to further reduce the size. market and sale-￥1 million, to establish sales and marketing team, to setup the service stationslet the care applications of

18、mobile phones to be more complete, intelligent and multifunctional.-￥1.2 million, which is the connection core of the service choi wan travel and the third-party settlement of touris-￥1 million（not include）operating costs-￥0.8 million, small team operating expenses production of ready capital of 5 m

19、illionestimated break-even point sales 5,000 only, basically break even. we considered a small niche market early. so, high prices. the price：qianbei is ￥1,680, ribbon ￥2,999, choipui ￥2999 too, service charge for each ￥1. if the price reduction, price of the customers pre-purchased will have a spil

20、l, the spill will used for service charge. with the expansion of sales, the product of being used to spread will down to $100（about ￥650）. taking into account promotional offers, prices will near $50 even. we can do the popularity of a relatively low price.with the operation time of the stretch, ser

21、vice charges will become a piece of one of the major benefits.my english not so good, behind the chinese version shall prevail. more information of products, please see the product description. thanks! tang zhengping市场和需求小孩看护和幼儿园外出活动管理给孩子全程无间断的周详看护，同时还要提供活动自由和私有空间的看护是可以通过现代通讯技术实现的。关注孩子，而不是关住孩子。我们幼儿园

22、一个学年只有2次左右的玩出活动，我们的下一代又一代的孩子几乎深锁在幼儿园的院子里。我们的产品和技术为孩子外出、自由活动、私有空间提供了技术支持。我们的关注中心是让幼儿园带出孩子外出活动，哪怕一周一次、两周一次；我们提供了选择和管理技术支持。老人看护和社区医疗很多老人有独立生活的愿望，不愿年轻人拖累在老人的照看中，我们的手环提供了一个支持，解放看护的年轻人，同时老人在需要的时候可以从孩子哪里立即得到帮助。当老人病疼来领时，很简单的求救都可能变的遥不可及，我们的产品和技术提供了周详的贴身便利。同时，我们具备植入各种健康传感器的能力，为老年人不必每天社区或者医院排队等候检查带来便利，可以从手环进行医

23、学生理采样，然后直接送到医生手机上就可以作为诊断结果了。旅游管理和新旅游信息网用追踪物流信息的方式实现对旅游游客的信息管理，对旅游公司、旅游消费都有重要的价值。行业状况手腕产品行业案例：美国wristfy-最早的概念产品 日本卡西欧-电能缺陷导致失败 英国nu lok8,台湾holux，中国gps oem（北京天安信通、深圳维臣等）-可用，但不完美。盒子状产品太多了不一一例举。手机看护机-中兴、创维都有类似产品线同行分析：手表产品，体积小便于携带，可是无法装下大于500毫安的电池，产品无法长时间的工作。盒子状追踪器，不利于携带，体积过小时也有电池电量过小的局限手机类看护机，不利于随身携带以上所

24、有产品均无核心的技术门槛可言，所有的厂商都可以进入，竞争局面混乱。经过至少3-5年的市场培育，市场逐步倾向萌发所有的产品和商业模式经过至少3年的经营，各种优缺都得以展现。以上的需求、应用、和商业模式是行业发展了近10年的行业智慧和资源。现有行业和产品的问题关键是现有的产品依然没有满足到需求，产品做不到真正意义上的微小和携带便利；产品能耗依然是众多便携产品的缺陷，每天都要充电很麻烦；商业模式（比如普遍采用的月租形式）使得消费者拥有的成本过于巨大。产品和技术核心产品就是一个基于gps+gsm的追踪器（包含植入传感器的拓展），基于坐标的解释加入服务；智能手机的推广，使我们点对点的新模式可以实现。产品

25、和服务的功能：看护你的亲人-孩子、老人、旅途中的亲人。千贝系列-儿童彩贝系列-旅游丝带系列-少年彩贝看护-基于手机的应用程序彩贝管理-幼儿园、学校、旅游公司管理软件技术核心是：携带便利、解决了能耗要求大电池和小尺寸的矛盾 产品美观时尚、应用功能多且强大 提供了一个传感器植入平台，形成完备个人看护平台基础 我们没有弯曲电池的核心知识产权，但是有产品结构的核心知识产权，只要是手环都绕不过环形腔体结构这个核心节点。我们的技术发明专利锁住了这个产品线。 我们用软件实现点对点的业务模式，取消了通过服务中心（或者虚拟）。透过软件来收取服务费。产品的先进性：我们找到了造型设计的钥匙和处于很好的时间切入点上。

26、苹果没有成功的概念设想，我们做到了。服务和服务实现产品出来的是坐标，需要一个解释软件-这就是服务的植入点单独的坐标不好识别，为了数据安全需要适当对数据进行加密，这样形成产品到服务的连接点，具体通过软件实现。按次数收取服务费，降低持有成本和移动运营商的合作（作为通信增值业务的位置服务，委托代收，并让移动运营商参与分成，这个模式是现有的）服务还是产品被仿的保护伞和缓冲带，抵制模仿和山寨项目和团队项目前后做了5年了创始人有10年的gps行业经验，且擅长市场销售业务彩贝科技开发有限公司，公司根据项目新设。公司股份和激励体制公司的发展离不开组织结构的健全和管理制度的完善。我们将实行全体员工期权参与身股和重大贡献奖励股份结