ProjectDevelopinganAdCampaign精品文档

1、project developing an ad campaignprojectdevelopinganadcampaignteachingaims:ltolearnaboutsomebasicinformationaboutanadcampaignltoapplywhattheyhavelearnttodevelopanadcampaignteachingkeypoints&teachingdifficulties:øhowtohelpthemtodevelopanadcampaignøtheusageofsomekeywordsteachingproce

2、dure:stepone:readingt:inthisunitwehavelearntwhatanadvertisementisandevenhavewrittenoneinthelastlesson.thendoyouknowwhatanadcampaignis?ss:no.t:ok.inthislessonwewillgoonwiththistopic.pleaseopenyourtextbooksatpage18.readthearticlesilentlyasquicklyaspossibletoanswerthefollowingquestions:)whatisanadcampa

3、ign?2)whatmustyouhaveinmindwhenyoustartasuccessfuladcampaign?3)whatquestionsmustyoufirstconsiderinanadcampaign?ss:suggestedanswers:.itisanorganizedprogrammeofadvertisementsusingvariouskindsofadstoreachaparticularaudience.2.wemusthaveacleargoalandtargetaudienceinmind.3.wemustfirstconsiderthefollowing

4、questions:øwhoistheaudienceforouradcampaign?øwhatdowewantouradcampaigntosay?øhowdowereachouraudience?t:verygood!nowithinkyouhavegotageneralideaofthepassage.infact,nowadayspeopleallovertheworldusethemediatoadvertiseforthebenefitofthepublicorpublicwelfare.steptwo:developinganadcam

5、paignt:ok,nextwewillplanandconductanadcampaign,promotingapublicwelfareissue.beascreativeasyoucan.belowaresomestepsforyoutofollow.planning:nworkinsmallgroups.decidewhatthesubjectofyouradcampaignwillbe.chooseoneofthetopicslistedbeloworcomeupwithoneofyourown.animalprotectionanti-smokinganti-drugsanti-l

6、itteringthetopicofourcampaignwillbe:_preparing:ndiscussthefollowingquestionsandwritedownyouranswers:)whoistheaudienceforouradcampaign?_2)whatdowewantouradcampaigntosay?_3)howdowereachouraudience?_ndiscussthetaskslistedbelowanddecidewhichgroupmemberwillresponsibleforeachtask.writethenamesbesidethewor

7、k.øresearchthetopicandtheaudience_ødesignalogoforthecampaign_ødevelopasloganforthecampaign_øchoosetheformofthemedia_øwriteanadcampaignproposal_øpresentthecampaigntotheclass_producing:presenting:nexplainwhoyourtargetaudienceis,whatthecampaigngoalis,whichforms

8、ofmediayouwilluse,andtalkaboutthelogoandtheslogan.nansweranyquestionsraisedbyyourclassmatesaboutyouradcampaign.npostyourlogoandsloganonthedisplaywallofyourclassroom.stepthree:languagepoints)haveinmind考虑/想到/记得e.g.whodoyouhaveinmindforthejob?e.g.itshardtohaveallthenewwordsinmindinsuchashorttime.2)tryt

9、odosth努力试图做某事（未必成功）trydoingsth尝试做某事（表示方法的改变，与以往不同）e.g.tomtriedtopersuademetogiveupsmokingbutfailed.e.g.whynottrygoingtoschoolonfoottoday?3)havethechancetodosthhavethechanceofdoingsth有机会/可能做某事bychance偶然地chancetodosth碰巧做某事4)appealto迎合/吸引/呼吁e.g.thegovernmentisappealingtoeveryonetosaveresources.e.g.cart

10、oonfilmsappealtobothchildrenandadults.5)determinevt./vi.决定；决心determinetodosth决定去做某事bedeterminedtodosth决心做某事6)beconcernedabout/for/over关心/关注beconcernedwith和有关；关心beconcernedtodosth（很）想做某事e.g.nowadaysmoreandmorepeopleareconcernedaboutprotectingenvironment.e.g.iamconcernedtoknowyourdecision.7)beparticularabout/over对挑剔/讲究inparticular尤其；特别（作状语）e.g.tomisparticularaboutfoodandclo