商务英语课件ch01

1、11 商务英语（business english) chapter 1 motives and functions of a business12【objectives and requirements】1basic concepts of business 2how to develop a business plan.【contents】identify key business stakeholders.describe key business functions.explain how to develop a business plan.【difficult points】 a b

2、usiness plan13organization of a business14i business defineda business is an enterprise that provides products or services desired by customers.15key business decisionsproduct what type of product should be produced?production how should the product be produced?promotionhow should the product be pro

3、moted?financinghow should the company obtain funds to finance the cost of producing the product?16business decisions17key stakeholdersownersentrepreneursco-ownersstockholderscreditorsemployeesmanagerssupplierscustomers18interaction among owners, employees, customers, suppliers, and creditorsexhibit

4、1.119creating a business ideaidentify a competitive advantage.differentiate the product or service from competitors.determine necessary resources.assess feasibility of the idea.110lessons to remembersuccessful businesses do not require a great invention. many focus on making life more convenient for

5、 customers.some business ideas will failbut entrepreneurs can learn from failures and make revisions.111key functions of businessmanagementmeans by which employees and other resources are used by the firmmarketingmeans by which products and services are developed, priced, distributed, and promoted t

6、o customerskey functions of businessfinancemeans by which firms obtain and use funds for their business operationsaccountingsummary and analysis of the firms financial conditionused to make various business decisions113key functions of businessinformation systemsinformation technology, people, and p

7、rocedures that provide appropriate information to make effective decisions114how business decisions affect a firms earningsexhibit 1.4115common business decisionsmanagement decisionswhat equipment is needed?how many employees should be hired?how can employees be motivated to perform well?116common b

8、usiness decisionsmarketing decisionswhat price should be charged?should the product be changed to be more appealing to customers?should the firm use advertising or some other strategy to promote its product?117common business decisionsfinance decisionsshould financial support come from the sale of s

9、tock or from borrowing money or some combination?should the firm attempt to obtain borrowed funds for a short-term or long-term period?should the firm invest funds in a new business project?118a business plandetailed description of the proposed businessdescription of the product or servicetypes of c

10、ustomers the business would attractcompetitionfacilities needed for production119developing a business planassess the business environmenteconomic environmentindustry environmentglobal environmentdevelop management planorganizational structureproductionhuman resources120developing a business planmar

11、keting plantarget marketproduct characteristicspricingdistributionpromotionfinancial planfinancingfeasibility121online resourcesadvice and basic informationyahoos small business siteamerican expresssmall business administrationfinancing optionsquicken small businessgthe elevatorbusiness planning sof

12、tware122assessing a business planpotential revenuepotential demand for product or servicepotential expensesprofit potential123expected monthly expenses of chcexhibit 1.6124expected performance of chc in the first yearexhibit 1.7125key termsstakeholder 利益相关者entrepreneurs 创业者，stock 股票stockholder 股东ret

13、urn on investment 投资回报率，投资收益率competitive advantage 竞争优势feasibility( p.9) 可行性126key terms (cont)electronic business (e-business, e-commerce) 电子商务accounting 会计business plan 商业计划（书）customer profile 顾客特征dividend 红利，分红finance 财物，融资management 管理manager 管理者marketing 市场营销target market 目标市场128exerciseswords

14、and expressions1,_entrepreneurs_ organize, manage, and assume the risk of starting a business.2,when the ownership is shared, the proportion of the firm by the existing owners _is_ reduced.3,many firms have grown by issuing stock to other investors. the investors who purchase the stocks are called _

15、stockholders_.4,investors assess the a firms potential performance before investing _in_ its stock.5,_creditors_ refer to those who provide loans to the firm.1306,firms that borrow from creditors pay interest _on_ their loans.7,employees who are responsible for managing job assignments of other employees and making key business decisions are called_managers_.8,the performance of business