经理工作职责3(需交）

1、hualing grand hotelsales & marketing policy & procedure manualsubject: position of communication service manager内容：资讯传媒部经理岗位职责prepared by: sales and marketing dept.发自：市场销售部reviewed by:asst. s&m dir审阅：市场销售部副总监date prepared ：aug. 8th, 2003日期:二零零三年八月八日effictive date:生效日期：approved by：general manager批准：总

2、经理policy no.:文件号：distriibution to: all division heads发送：各分部经理page no.:页数：communication to: general manager, sales manager, account manager抄报/送：总经理，销售经理，客户经理职责摘要：subject:1under the guidance of director of sales & marketing dept, the staff in csd should abide the hotels regulation, publicize the image

3、 of hotel, improve the hotels reputation, in charge of layout, coordinate and participate all kinds of public activity.在销售总监的指导下，遵循酒店的规章制度，推广宣传酒店，提高酒店在市场上的知名度，负责策划、指导协调并参与各项宣传活动资料。2to assist general manager in the aspect of hotels public relations: to participate and assist to complete the plan of s

4、&m dept., f&b dept., recreation dept. meanwhile, to organize and carry out the promotional activities.在酒店公共关系事务上为总经理提供全力协助；参与或协助销售、餐饮、娱乐、康乐等部门计划、组织、实施促销活动。3to compile the publicizing document, photograph, printing and publicizing; to establish the good relationship between the mass media and our hot

5、el; to achieve the support of media.组织酒店宣传材料的编写、摄影、印刷及宣传；与新闻媒体建立良好关系，取得支持。4to issue the advertisement in xinjiang and outside负责酒店在境内、外媒体的广告计划及制作、发布、评估。5to ensure the accordance of printing, advertisement and news report; to control the quality of printing; including the contents, layout, etc.负责确保酒店所

6、有印刷品、广告、新闻报道与酒店形象保持一致；负责酒店所有对内、对外印刷品的形象控制，包括内容、设计、印刷质量。hualing grand hotelsales & marketing policy & procedure manualsubject: position of communication service manager内容：资讯传媒部经理岗位职责prepared by: sales and marketing dept.发自：市场销售部reviewed by:asst. s&m dir审阅：市场销售部副总监date prepared ：aug. 8th, 2003日期:二零零三年

7、八月八日effictive date:生效日期：approved by：general manager批准：总经理policy no.:文件号：distriibution to: all division heads发送：各分部经理page no.:页数：communication to: general manager, sales manager, account manager抄报/送：总经理，销售经理，客户经理outline:工作概述：1. to formulate and perform the annual marketing plan制订、执行年度市场计划中的公共关系部分。2.

8、to plan and organize the hotels public relation activities so that can improve our hotels reputation and create the good image in the marketing.计划、组织、领导酒店公共关系活动，以提高酒店在目标市场的知名度，树立酒店在目标公众群体中应有的良好形象。3. to grasp the market information and participate the promotional activity of each business.掌握酒店营业动态及市场

9、动态，参与计划、组织各营业项目的促销活动。4. as the spokesman of hotel, the csd should issue the information to media.作为酒店的发言人，向媒体发布有关酒店营业与非营业活动的消息。5. to establish the relation between media, build the media file, understand medias needs and interesting, supply thehotels information to media regularly so that can public

10、ize our hotel.建立与媒体的联系，建立媒体档案，了解各媒体的需要与兴趣，定时提供酒店讯息，以便通过媒体宣传酒店。6. to cooperate with gm and all departments head closely and collect valuable news materials.与总经理及各部门经理紧切合作，收集有新闻价值的素材，编辑提供予媒体。7. to create and renew literal material, including introduction of proprietor, service, facilities and promotio

11、ns.建立并更新酒店文字资料，包括：业主公司介绍，酒店服务及设施介绍，酒店推广项目介绍等。hualing grand hotelsales & marketing policy & procedure manualsubject: position of communication service manager内容：资讯传媒部经理岗位职责prepared by: sales and marketing dept.发自：市场销售部date prepared ：aug. 8th, 2003日期:二零零三年八月八日reviewed by:asst. s&m dir审阅：市场销售部副总监approv

12、ed by：general manager批准：总经理effictive date:生效日期：distriibution to: all division heads发送：各分部经理policy no.:文件号：communication to: general manager, sales manager, account manager抄报/送：总经理，销售经理，客户经理8. to prepare above ten hotels introduction in order to distribute when necessary.确保常备十份以上的酒店介绍资料，以备必要的分发。9. to

13、 create and renew hotels photograph, file, including colorful photograph.建立及更新酒店图片档案，包括黑白、彩色负片及反转片。10. to create and renew video for our hotel.建立及更新酒店图像档案。11. to compile and manage the hotels net. 负责酒店网站的内容编辑及管理。12. to establish hotels phonebook. 建立酒店通讯录。13. to receive vip and inform the conditions

14、to concerned dept. ; to introduce hotel to guests, to understand guests special needs and coordinate with concerned dept.参与组织接待酒店vip客人，负责将接待情况转告相关部门；向客人介绍酒店情况，了解客人的特别需求并协调相关部门予以解决。14. to investigate vip list and choose suitable vip to be interviewed and photographed.查寻vip名单，选择合适的贵宾，安排采访与拍照。15. to ch

15、arge of making, issuing and evaluating hotels advertisement.hualing grand hotelsales & marketing policy & procedure manualsubject: position of communication service manager内容：资讯传媒部经理岗位职责prepared by: sales and marketing dept.发自：市场销售部date prepared ：aug. 8th, 2003日期:二零零三年八月八日reviewed by:asst. s&m dir审阅

16、：市场销售部副总监approved by：general manager批准：总经理effictive date:生效日期：distriibution to: all division heads发送：各分部经理policy no.:文件号：communication to: general manager, sales manager, account manager抄报/送：总经理，销售经理，客户经理13. to receive vip and inform the conditions to concerned dept. ; to introduce hotel to guests,

17、to understand guests special needs and coordinate with concerned dept.参与组织接待酒店vip客人，负责将接待情况转告相关部门；向客人介绍酒店情况，了解客人的特别需求并协调相关部门予以解决。14. to investigate vip list and choose suitable vip to be interviewed and photographed.查寻vip名单，选择合适的15.负责酒店在境内外媒体的广告制作组织、发布及效果评估。16. to keep the relation with government,

18、community, travel institution and get the helpful information.全面控制酒店印刷品质量，包括文字内容、企业标识、印刷质量。18. to establish the relation with local hotel and get their business information.保持与本地政府职能部门、社区、旅游机构的联系，获取有益信息。19. to establish the relation with local hotel and get their business information.保持与本地政府职能部门、社区、

19、旅游机构的联系，获取有益信息。20. to compile hotels periodical and send the mailing-list.建立与本地酒店的联系，及时了解他们的营业信息。21. to assist human resource dept. to compile periodical for staff.负责编辑酒店期刊并定时按酒店通讯目录发放。22. to cut the newspaper and circulate it among the management regularly.协助人力资源部编辑员工刊物。23. to establish the file of

20、 newspaper-cutting and circulate it to management.建立归档酒店剪报，并定时提供予管理层传阅。hualing grand hotelsales & marketing policy & procedure manualsubject: position of communication service manager内容：资讯传媒部经理岗位职责prepared by: sales and marketing dept.发自：市场销售部date prepared ：aug. 8th, 2003日期:二零零三年八月八日reviewed by:asst

21、. s&m dir审阅：市场销售部副总监approved by：general manager批准：总经理effictive date:生效日期：distriibution to: all division heads发送：各分部经理policy no.:文件号：communication to: general manager, sales manager, account manager抄报/送：总经理，销售经理，客户经理24. to cut the newspaper and circulate it among the management regularly.协助人力资源部编辑员工刊

22、物。25. to establish the file of newspaper-cutting and circulate it to management.建立归档酒店剪报，并定时提供予管理层传阅。26. to attended the sales depts meeting, administrative meeting and other conference.参加市场销售部例会、行政会议及其它工作会议。27. to constitute the standard and carry out it.制定长期可行的工作标准并使其得以贯彻执行。28. to cut the newspape

23、r and circulate it among the management regularly.协助人力资源部编辑员工刊物。29. to establish the file of newspaper-cutting and circulate it to management.建立归档酒店剪报，并定时提供予管理层传阅。30. to attended the sales depts meeting, administrative meeting and other conference.参加市场销售部例会、行政会议及其它工作会议。31. to constitute the standard

24、 and carry out it.制定长期可行的工作标准并使其得以贯彻执行32. to improve the depts policy and procedure and carry out it.不断完善部门之政策及各项程序并监督执行。33. to manage the csd in aspect of personal and administration.负责对咨询传媒部进行行政及人事管理。hualing grand hotelsales & marketing policy & procedure manualsubject: position of communication s

25、ervice manager内容：资讯传媒部经理岗位职责prepared by: sales and marketing dept.发自：市场销售部date prepared ：aug. 8th, 2003日期:二零零三年八月八日reviewed by:asst. s&m dir审阅：市场销售部副总监approved by：general manager批准：总经理effictive date:生效日期：distriibution to: all division heads发送：各分部经理policy no.:文件号：communication to: general manager, sa

26、les manager, account manager抄报/送：总经理，销售经理，客户经理34. to train the subordinate.负责对部属进行培训。35. to carry out the appointed job by leader.执行上司分配的其他工作。general job:总体工作：1. to regulate pr activity according to business objective.根据商务目标制定酒店年度公关活动。1) to regulate annual marketing plan for public relations.制定年度公关计

27、划。2) to communicate with director of s&m dept. and get approval.与销售总监沟通协商并获得批准。3) carry out the plan.实施计划。4) to evaluate regularly.2. to report pr activities monthly.每月汇报所有的公关活动。1) to cut and collect the newspaper.报章、广告剪贴、收集。2) to compare the information.对比信息。3) to conclude all activities, eg: to ca

28、ll on media, press conference and community activities.总结所有活动，如媒体拜访、新闻发布 和社会团体活动等定期评估。hualing grand hotelsales & marketing policy & procedure manualsubject: position of communication service manager内容：资讯传媒部经理岗位职责prepared by: sales and marketing dept.发自：市场销售部date prepared ：aug. 8th, 2003日期:二零零三年八月八日r

29、eviewed by:asst. s&m dir审阅：市场销售部副总监approved by：general manager批准：总经理effictive date:生效日期：distriibution to: all division heads发送：各分部经理policy no.:文件号：communication to: general manager, sales manager, account manager抄报/送：总经理，销售经理，客户经理3. to report pr activities monthly.每月汇报所有的公关活动。4) to cut and collect t

30、he newspaper.报章、广告剪贴、收集。5) to compare the information.对比信息。6) to conclude all activities, eg: to call on media, press conference and community activities.总结所有活动，如媒体拜访、新闻发布 和社会团体活动等。4. to control the budget of pr dept.指定并控制公关部的预算。1) to analysis the expenditure of last year.分析上一年支出费用。2) to plan the de

31、mands of next year.计划来年的需求。3) to compare and regulate the budget.对比并制定预算计划。4) to control the budget and review it regularly.控制预算并定期回顾。5. client management.客户管理。1) to reserve and renew the mailing list.保留并更新邮寄。2）to manage the media file correctly.正确的管理媒体客户档案系统。6. information of competitor: to take pr

32、omotions with competitors.争对手信息：保持与竞争对手推广活动的并列。7.to reserve the transparency: to reserve the latest advertisement, transparency for pr activity and photograph.幻灯片库存：保持最新的所有广告宣传、公关活动的幻灯片或照片的库存。hualing grand hotelsales & marketing policy & procedure manualsubject: media relations内容：媒体关系prepared by: sa

33、les and marketing dept.发自：市场销售部date prepared ：aug. 8th, 2003日期:二零零三年八月八日reviewed by:asst. s&m dir审阅：市场销售部副总监approved by：general manager批准：总经理effictive date:生效日期：distriibution to: all division heads发送：各分部经理policy no.:文件号：communication to: general manager, sales manager, account manager抄报/送：总经理，销售经理，客

34、户经理1.to confirm the main media and important. 确认主要的媒体及主要联系人。2.to release the important message by press conference.通过新闻发布提供重要的信息。3.to supply service of media during conference and banquets period.酒店会议或宴会期间提供媒体服务。4.to telephone the clients regularly.定期打拜访电话。5.to entertain the important person on medi

35、a.宴请媒体代表人物。6.to understand and know the special activities of media, eg: celebration on spring festival.庆贺或知晓媒体的特殊活动，如年庆。7.to supply assistance for media if necessary.媒体方面如需要酒店协助应及时提供协助。.public relation 公共关系1. layout for pr. activity公共活动策划1) to complete the marketing plan and budget together with th

36、e director与销售总监合作完成年度公关活动计划与预算2) to supervise and perform the plan; to compare the finishing mission with the planning goal.监督执行工作计划完成目标，将实施完成任务与计划目标对比，并采取相应措施2. guidance for media媒体引导1) to publicize our hotel in high standard保证高标准的酒店宣传2) as the represent and spokesman, to communicate and cooperate

37、with media in order to publicize our hotel.作为酒店的代表及发言人与媒体沟通协作推广酒店达到有效的宣传hualing grand hotelsales & marketing policy & procedure manualsubject: media relations内容：媒体关系prepared by: sales and marketing dept.发自：市场销售部date prepared ：aug. 8th, 2003日期:二零零三年八月八日reviewed by:asst. s&m dir审阅：市场销售部副总监approved by：

38、general manager批准：总经理effictive date:生效日期：distriibution to: all division heads发送：各分部经理policy no.:文件号：communication to: general manager, sales manager, account manager抄报/送：总经理，销售经理，客户经理3) to draft the manuscript 起草酒店宣传或推广的新闻稿 4) to invite important persons and media to participate the promotional acti

39、vity. 邀请重要及媒体人员参与推广活动3. promotional activity: to plan and organize promotional activity and communication with concerned department推广活动：计划并组织安排推广活动并与相关部门协作沟通4. to print the propaganda.印刷品及宣传资料的印刷1) to finish the printing协调并完成印刷品的印刷工作2) to guide the artist to make the poster.根据需要协调指导美工完成宣传布告、海报及印刷品的工

40、作3) to select the supplicant businessman供应商的选择工作4) to guide the artist to make the poster.根据需要协调指导美工完成宣传布告、海报及印刷品的工作5) to select the supplicant businessman供应商的选择工作6) to keep the relation with advertising company保持与广告公司的联络7) to provide instruction and creative product.提供资料说明及创意性的产品8) to revise it. 校对

41、并更正9) to provide instruction and creative product.提供资料说明及创意性的产品hualing grand hotelsales & marketing policy & procedure manualsubject: media relations内容：媒体关系prepared by: sales and marketing dept.发自：市场销售部date prepared ：aug. 8th, 2003日期:二零零三年八月八日reviewed by:asst. s&m dir审阅：市场销售部副总监approved by：general m

42、anager批准：总经理effictive date:生效日期：distriibution to: all division heads发送：各分部经理policy no.:文件号：communication to: general manager, sales manager, account manager抄报/送：总经理，销售经理，客户经理10) to revise it. 校对并更正11) to edit newspaper of our hotel.协调并完成酒店内部报纸的发表12) to issue the beverage depts news.协调并完成酒店餐饮宣传资料的发布h

43、ualing grand hotelsales & marketing policy & procedure manualsubject: media relations内容：媒体关系prepared by: sales and marketing dept.发自：市场销售部date prepared ：aug. 8th, 2003日期:二零零三年八月八日reviewed by:asst. s&m dir审阅：市场销售部副总监approved by：general manager批准：总经理effictive date:生效日期：distriibution to: all division h

44、eads发送：各分部经理policy no.:文件号：communication to: general manager, sales manager, account manager抄报/送：总经理，销售经理，客户经理5. news script:新闻稿1) to establish available system and send the hotel message to corporate, travel agency and publicizing department.建立完整有效的系统，定期将酒店信息发给商务、团队客户及宣传部门2）to assist ballroom 协助宴会厅

45、工作3) to send the script to concerned media, including local and international cooperate.推广酒店、策划新闻稿并发送至相关媒体、本地及国际商贸组织等4） to edit the script about hotels staff and event.策划宣传酒店员工及客人优秀事件的新闻稿等7. photograph:摄影to guide and appoint mission of photograph for vip:指导并分配重要贵宾到店的拍摄工作2）to guide and appoint the ph

46、otograph, so that can collect information and promotion. 指导并分配酒店拍摄工作，以便收集或推广使用8. advertisement广告1) to cooperate with director and coordinate with advertisement company, and to issue advertisement at local or international.销售总监密切协作，协调好与广告公司的工作，完成酒店的本地广告及国际广告hualing grand hotelsales & marketing policy

47、 & procedure manualsubject: media relations内容：媒体关系prepared by: sales and marketing dept.发自：市场销售部date prepared ：aug. 8th, 2003日期:二零零三年八月八日reviewed by:asst. s&m dir审阅：市场销售部副总监approved by：general manager批准：总经理effictive date:生效日期：distriibution to: all division heads发送：各分部经理policy no.:文件号：communication t

48、o: general manager, sales manager, account manager抄报/送：总经理，销售经理，客户经理to cooperate with director and coordinate with advertisement company, and to issue advertisement at local or international.销售总监密切协作，协调好与广告公司的工作，完成酒店的本地广告及国际广告2）to control the budget of advertisement and to keep pr activity in distin

49、ctive ,validity and successive. 控制广告预算，确保酒店广告宣传及媒体活动的创意性、有效性及连续性3）to ensues the international and local advertisement to be approved by gm.确保所有的国际性广告或本地广告要先得到总经理的确认及批准4）to ensure reviewing and check all the advertisements.确保所有的广告都有固定的回顾、调查5）to review assorting the sales marketing and ensure the publ

50、icizing satisfy the needs.回顾酒店销售市场分类，确保酒店的宣传符合市场分类的需求6）to control the cost and avoid repeat the same advertisement.控制费用，避免同同类广告的重复）to supervise the procedure of propaganda and do payment监督媒体宣传计划程序，并做好付款工作9. artist guidance 美工指导1)to guide and supervise the artist studio 指导并督察美工部的工作2）to participate th

51、e artists work actively积极参与美工工作的指导10. client guidance客户关系1)to receive the latest information from client持续不断并保证客人收到酒店的最新信息1） to publicize hotel heavelly 通过媒体加强酒店的宣传力度hualing grand hotelsales & marketing policy & procedure manualsubject: media relations内容：媒体关系prepared by: sales and marketing dept.发自：

52、市场销售部date prepared ：aug. 8th, 2003日期:二零零三年八月八日reviewed by:asst. s&m dir审阅：市场销售部副总监approved by：general manager批准：总经理effictive date:生效日期：distriibution to: all division heads发送：各分部经理policy no.:文件号：communication to: general manager, sales manager, account manager抄报/送：总经理，销售经理，客户经理1)to receive the latest

53、 information from client持续不断并保证客人收到酒店的最新信息2） to publicize hotel heavelly 通过媒体加强酒店的宣传力度3） through establishing good relation between clients found the faith. 通过良好的客户关系，建立忠诚的信任度take social activity 11. social relations社会团体关系1）to take social activity 开展社会活动2） to layout the social activity and control b

54、udget.策划社会活动并控制预算3)to have business activity with different community. 与不同的团体发展业务关系4） to effect the social activity.实施社会活动项目12. government relations:政府关系1) to participate all kinds of program of travel agency.参加各种旅游节活动2） to attend governmental conference参加政府会议3） to organize the activity.组织活动4) to pa

55、rticipate governmental activity参加政府活动5) to supply the material.提供资料赞助13. staff relations:员工关系：hualing grand hotelsales & marketing policy & procedure manualsubject: media relations内容：媒体关系prepared by: sales and marketing dept.发自：市场销售部date prepared ：aug. 8th, 2003日期:二零零三年八月八日reviewed by:asst. s&m dir审阅：市场销售部副总监approved by：general manager批准：总经理effictive date:生效日期：distriibution to: all division heads发送：各分部经理policy no.:文件号：communication to: general manager, sales manager, account manager抄报/送：总经理，销售经理，客户经理1) to issue the staffs newspaper