《行业调查报告》ppt课件

1、.Established in November 1995The first professional manufacturer of cosmetic cotton productsGot ISO9001-2000 certification with first sample presentationShino series products : cosmetic pads, cotton mask, cotton tips, Oil-Absorbent PaperOverview .Products sold in more than forty cities in ChinaExpor

2、ted to other countries such as U.S.A., Australia, Japan, Europe and so on.During these 15 years, Shino has developed into a well-known manufacturer and exporter.Overview . 2021 cosmetics products categories, Internet users to protect skin to taste the attention of the highest, about 47.70%; Color ma

3、keup product attention for 21.67%, ranking the second; Hair care products attention for 16.81%, ranking the third. Facial treatment the attention of the highest, 66.46%; The second is the face clean, attention is 15.52%; The third is prevented bask in a product, attention is 14.73% Conclusion : skin

4、 care begins with cleaning which be focused by most of female .This industry is in high potential Industry analysis.2021 cotton pad internet hit indexThe yearly growth rate in the world of cotton pad was increasing .The average growth rate is 12.65% .Industry analysisFrom year 2006- 2021 the cotton

5、pad industry in china grow in average 10.11% .The yearly sales were 460million ,503million ,554million ,614millionand 687million respectively.Young and middle-aged is main consumption in the survey, we found that silks users age focused on 20-40, its rates as high as 84.6%, below 20 years old, 40 ye

6、ars old users is very small proportion. Market analysis .Investigation still shows, 40.3%consumers at the age of 30 -40 years old , make up cotton month consumption is below 30 yuan and around .40.7% of consumers at the age is in 30-40 years old of consumers, acceptable monthly average consumption i

7、n 50 yuan ; And 50-100 yuan level of consumption accounted for 19%,Market analysis .Market analysis In addition there is 48% of the people use cosmetic cotton and sticks one time a day, 41% of people a day use several times a day.In use make up cotton group, 54.7% of the people think that it should

8、be run out and buy, but there are also many people (25.7%) believe that as long as g o o d c an b uy , o p t i o n a l purchase and occasionally to buy people only accounted for 16% of them.Market analysis For the market price of cotton pad per package .42% of respondents said they can accept the pr

9、ice of $10 to 30 yuanAmong that ,29% of respondents said they can accept the price of $30 to 50 yuan 13.7% of the respondents can accept 50 to 80 the price of Accept 80 yuan of above to protect skin only 2.7% of respondents.Thus it can be seen, the price is in 30 yuan of the following silks the most

10、 popular cosmetic cotton.Shino believes that skin care begins with cleaning. The company has been committed to provide consumers with the most soft and natural skin care products to make consumers skin enjoy silky tender loving care since the company founded.The price of Shino are bwlow 30 yuan whic

11、h attract most of cosumers based on our industry and market investigation .Besides that ,the Competitive advantages .Shino believes that skin care begins with cleaning. The company has been committed to provide consumers with the most soft and natural skin care products to make consumers skin enjoy

12、silky tender loving care since the company founded.The price of Shino are bwlow 30 yuan which attract most of cosumers based on our industry and market investigation .Besides that ,Shino is a professional cotton series productions firm which is highly focused compared to other brands such as Shiseid

13、oCompetitive advantages . The firm is highly market penetration and divided into different market segment which is unique The firm found the young age brand ,cotton talk for age 20-25 girls and boys . The market potential are 30 million college students Among them ,about 15 million girls According t

14、o our survey, about 35% girls do make up regularly and consume cotton pads Another 10% use cotton pad from now and then, including boysCompetitive advantaged.Cotton TalkAge 20-25. Greater responsibility in the plant and field marketing managers. They begun to come out with more attractive ideas of c

15、onsumer promotions. The luxury brand- ultra soft cotton padsfor Age 35+ is created Designed according to Asians skin Very soft and thick Two side pressing, no residue Can also tear single one into two pieces to absorb toner by wet compressingShino. First cotton manufacture in China First mover advan

16、tage Have mature and stable clients network Reputation for good quality Advanced technology Cost control Local company products designed more suitable for Chinese people Focused on major products- Cotton pads and added a new brand named cotton talk , which mainly targeted girls from 20-25Strength .C

17、ute package design, cute brand name.Thin cotton padsCosts less toner and make up removerHigh-pressure water surface treatment makes it much softer and more comfortable and less residue.High temperature steam to assure its clean and safeDifferent package size and shape to meet different needsStrength

18、 .Few people know the brandWith the acceleration of the rapid development of IT technology and other high-tech many hotels equip themselves with the online purchase which is considered as more cost-effective way to marketing and online shopping makes for more extension of market exploration and othe

19、r industry information construction However ,Shino have not found their own website for shopping and advocating the firm.Weakness . TV programs and blogs offer market education for consumers Growing GDP, higher personal income lead to better life quality-increasing demand Cotton pads gradually becom

20、e a life essential like towels Growing consumption of make up remover and toner drag up the sales No close substitute Fast consuming goodsOpportunity .Baidu data statistics shows that: in 2021 beauty &skin care related search content, or related products inside search accounted for the highest, atte

21、ntion achieve 21.67 that indicated that the cotton pad and sticks such kind of tools in skin care occupy a huge market .Opportunity .Less than 10 cotton pads manufactures in ChinaImmature market means more space for developmentInfant industry in China- many big cosmetic companies will not focus on c

22、otton pads, which gives chance to small companiesLarge population base in ChinaGrowing habits of using cotton padsOpportunity .Low entry :As the investing of this kind of firm is less compared to other kind of cosmetics firms which about 100,000 for one equipment which attracts more and more private

23、 companies entre this industry.Besides that ,many cosmetics firm are producing their own brand cotton productions.Threat .The stock holder from Singapore quit the business and sold his part to my family for 20 millionImport some most advanced machines from Switzerland for 2 millionImproved other pro

24、ducts to meet the needs of elder womenDevelop more direct distribution channelsStakeholder analysis.Japanese technologyA balance of price and qualityMade of 100% pure natural cottonTwo- sides pressing design, more absorbentGood for apply toner and cleanserShino thick cotton padsAge 25-35. Cotton: 25

25、,000 RMB per ton Factory price: 50,000 RMB per ton Franchiser price: 100,000 RMB per ton Retail price: 200,000 RMB per ton One ton= 20,000 packages Cotton talk: 10 RMB one package- 130 pads 5 RMB for small package- 50 pads Shino thick cotton pads: 15 RMB one package- 130 pads Shino ultra soft cotton

26、 pads: 20 RMB one package -130 padsCost & Net income.Cotton talk: retail price 10 RMB, cost 2.5 RMB, factory price 4 RMB, franchiser price 5 RMBProfit: 1.5/package 37.5%Shino thick cotton pads: retail price 15 RMB, cost 3.75 RMB, factory price 6 RMB, franchiser price 7.5 RMBProfit: 2.25/package 37.5

27、%Shino ultra soft cotton pads: retail price 20 RMB, cost 5 RMB, factory price 8 RMB, franchiser price 10 RMBProfit:3/package 37.5%Cost & Net income.Other costs: management 5%, tax 5%, labor 10%Profit= 37.5%-5%-5%-10%=17.5%Cotton talk Sales targets: first year- 5 million, second year- 10 million, thi

28、rd year- 30 million, fourth year 50 millionCotton talk Profit targets: first year- 0.875 million, second year- 1.75 million, third year 5.25 million, fourth year 8.75 million.Shino products profit: 10-20 million per yearCost & Net income. Population base: 1.6 billion Female: about 0.8 billion Potential products user: 0.32 billion Assume a girl uses cotton pads 2 times a day, 2 pads a time, then 4 pads a day, 130 pads a month= one package Assume one package 15 RMB, then 0.32 billion female, 4.8 billion a month, 57.6 sales a year, minus cost = about 46 billion p