阿里巴巴集团的英文简介ppt课件

1、The introduction of alibabaThe introduction of alibaba Dian JieInternational business 25.2catalogue1. 1.The target market of alibaba The target market of alibaba 3. 3.The brand and business of alibaba The brand and business of alibaba 4.The 4.The international strategy international strategy of alib

2、abaof alibaba 5. 5. The reasons for the success of alibaba The reasons for the success of alibaba 2.The development of alibaba 2.The development of alibaba .3 The target market of alibabaThe target market of alibabaProduction organization, production services, financial services, logistics services,

3、 information services, network marketing, etc E-commerce market alibabaE-commerce services market Information platform services, third-party payment services, third-party e-commerce credit evaluation service, partners guidance service, etc Cross-border e-commerce market Cross-border commerce, g o o

4、d s e x h i b i t i o n , logistics, payment, etc .4B2BB2BB2CB2C Third-party payment C2CC2CMain competitors I steel net、global sources Jingdong mallTaobao market accounted for 96.5% of the absolute leading m a r ke t s h a re , t h e re i s n o competitor in the market. UnionPay、TenpayMobile shoppin

5、g Alibaba wireless occupies the absolute majority of the market share. There is no competitors . The target market of alibabaThe target market of alibaba.5In 1999, 18 people led by Jack Ma founded Alibaba group ;In 2000, Alibaba group successfully financing $20 million ;In 2001, The registered users

6、 of Alibaba exceeded 1 million ;In 2002, Alibaba began to make profits in the first;In 2003, Alibaba set up Taobao and open B2C business;In 2004, Alibaba create a Alipay platform;In 2005, Alibaba and Yahoo reached a strategic cooperation, the same year in October to take over the Chinese Yahoo.;In 2

7、006, Alibaba opened the Taobao university courses to provide e-commerce training services for platform users; The development of alibaba The development of alibaba .6In 2007, Alibaba listed on the Hongkong Stock Exchange ;In 2008, Alibaba set up Taobao mall that is now Tmall ;In 2009, Alibaba launch

8、ed cloud computing services ;In 2010, Alibaba set up Juhuasuan and AliExpress ;In 2011, Tmall and Juhuasuan split from Taobao ;In 2012, Jack Ma founded Alibaba Foundation ;In 2013, Alibaba released a mobile social networking software and to develop mobile social platform services market ; The develo

9、pment of alibaba The development of alibaba .7In 2014, Alibaba launched Tmall international . In this year, the annual income of it is as high as 53 billion yuan ；In 2015, Alibaba promoted the development of the digital marketing program in China, and gradually achieve big data marketing ability .In

10、2016, Alibaba group platform turnover reached 3 trillion, reach 3.092 trillion yuan, up 27% from a year earlier. It suggests that Alibaba has become the largest mobile economic entity in the world. At the same time,it makes success breakthrough 100 billion yuan, which became the highest per capita c

11、apacity of Chinese Internet companies. The development of alibaba The development of alibaba .8阿里巴巴国际交易市场 The brand and business of alibaba The brand and business of alibaba .9ali TV operating system 1.Trading platform service 2.Information service Such as Alimama, cloud computing services 3.The loc

12、al service life Such as O2O , ali-health, and ali-travel 4. The control services It covers the quality control service about entire production.5. Terminal platform service Ali phone operating system, Ali TV operating system 6. The Internet financial services Ants financial, Alipay, Yu E Bao, Zhao Ca

13、i Bao 7. Entertainment services Ali music, Ali film The brand and business of alibaba The brand and business of alibaba B2B platform service and cross-border E-commerce services. .10A l i b a b a w i l l b u i l d t h e integration of the global e-commerce service platform, so that it can develop al

14、l over the world. Market internationalization Service object InternationalizationCapital internationalization Human capital internationalization The international strategy of alibaba The international strategy of alibaba .11internal strengthsOrganization structureProduct strategy Equity structure Ma

15、rket positioningT h e b u s i n e s s o f Alibaba is divided into 30 division. It can respond more quickly in the change of external environment.Alibaba has diversified products, which can be effectively dispersed market risk. A l i b a b a s m a r ke t positioning can help it to obtain the biggest

16、living space, and can give alibaba group provides a broad and s o l i d m a r k e t foundation. Alibabas ownership s t r u c t u r e c a n guarantee that the talented managers can control the enterprise a n d i m p r o v e t h e executive force and market competitiveness. The reasons for the success

17、 of alibaba The reasons for the success of alibaba .12Global market Market opportunities Global market helps to Alibaba to promote their own B2C, C2C, O 2 O p l a t f o r m business .Emerging markets N o w A l i b a b a h a s already started to do some business in Brazil and achieved some s u c c e s s . I t a l s o d e m o n s t r a t e d i n s i m i l a r e m e rg i n g countries such as South Africa, India, Russ