商业计划书 范例-英文ppt课件

1、LogoXXX Investor PresentationShanghai XXX Information Technology Co. Ltd. 2005/10LogoLogoXXXs VisionTo be the dominant platform enabling universal B2C e-commerce consumers and merchants around the globe trading with each other through XXXLogolAccess to more products on international marketslBuy smoo

2、thly and safely online, no worry about currency exchangelConvenient deliverylTimely customer serviceslMaximize revenue by selling more products to more customers around the worldlMinimize costs on marketing, logistics and customer serviceslSecure transactionThe Problem With Cross-Border e-commerce:

3、Process GapsInternational PaymentsLogisticslanguagecustomer servicescultural differencesAlthough the Internet has long enabled information to flow freely around the globe, e-commerce has not spread as widely, because of various barriers.Process GapsLogoXXX Bridges the Gaps in Cross-Border e-commerce

4、International PaymentsLanguage DifferenceCustomer serviceLogisticsProduct InformationClear the hurdles to consumer overseas e-commerceLimited merchandise/service choicesLanguage differenceInternational payment & currency conversionInternational shipping, tariffs & logisticsCustomer services

5、& culture differencesGive overseas merchants simple access to overseas consumersLow cost and low risk Plug and playXXX provides an online e-commerce platform that bridges ALL 5 major gaps which prevent global B2C transactions from happeningLogoStarting With Chinese Consumers Near-Term Mission of

6、 XXX: Capture the untapped market of high-end Chinese e-consumers shopping around the globe Develop a strong brand name and deep customer loyalty Build a base of American online merchants to capture higher margins and provide differentiated offeringsLogoTo Whom We Provide an Unparalleled Customer Ex

7、perienceBrand new shopping concept and experience No limit on choices, time and locationsOnly pay one price in local currency, all taxes, shipping costs, tariffs etc. included 6-14 working day guaranteed delivery on goods around the worldAccessible customer services with return and exchange guarante

8、es Highly efficient back office procedures and logistic systemsUnique and proprietary flow design and order systems Highly efficient logistic systems Superior customer service and relationship managementAlways view customers as the core resource of XXXAlways be Friendly, timely, thorough and conside

9、rate to customersLogoXXX is Successfully Attacking the Most Profitable Segment of the B2C MarketLevel of merchandise choicesOrder SizeSpecialized brand name websitesOnline portal shopping mallsLogoLogoAnd Is The Only Chinese e-commerce Player in Global B2CLaunch Biz. TypeKey BusinessBusiness SizeNot

10、esXXX2004/11Global B2CFacilitates buying overseas goods/servicesOver 700k registered usersVery positive feedbacks; fast growth; seeking 1st round fundingAlibaba1999B2BMerchants in Asia5 million merchants membersDominance in B2BEachnet1999C2CAuction platform10million users, $250 million transaction v

11、olume in 2004Bought out by eBay in 2003 for over $100 million.Dangdang1999Domestic B2CLow end books, DVDs and small items 6 million users; $20million sales in 2004Rejected Amazons $100 mil bid for over 70% sharesJoyo2000Domestic B2CLow end books, DVDs and small items 5.4 million users; $38 million s

12、ales in 2004Bought out by Amazon in 2004 for $75 milTaobao2003C2CAuction platform4.3 million users; $80 million transaction volume in 2004 (est.)Directly competing against eBay China; free and no revenue source yet1pai2004C2CAuction platformFar behind eBay China and TaobaoFormed by Yahoo and Sina. V

13、ery limited growthLogoXXXs Target Markets Chinese high-end (middle class) consumers More than 8 million online users have over $5,000 annual income (CNNIC Survey 2004), 100 Million by 2021 This number is growing quickly, and is actually higher than reported because many Chinese shield their true inc

14、omes Disposable income ratio is higher than in other countries because of lower cost of living and extremely high consumer confidence MasterCard /Visa estimates more than 100 million Chinese with annual income $5,000 by 2021 Overseas merchants Merchants who are interested in China consumer market Li

15、mited resources and capital Do not want exposure to high business and/or financial risks Products/services fit Chinese consumers demandLogoHighly Desired Consumers10.7% of Internet users (10,000,000)Age 20-30, new graduates, junior professionals and ordinary staff0.5% of Internet users (500,000)Age

16、40+, senior professionals, middle+ managers and executives8.7% of Internet users (8,000,000)Age 25-40, college education; Young professionals, technicians and Sr. staff- Data from CNNIC 2005.1LogoInternet Users in China Increasing DramaticallyAccording to CNNIC, China internet users will reach 120 m

17、illion in 2005Only 7.3% of internet users shop often online as of 2004However, this number is expected to grow over 60% by 2021 and online retail transaction volume is expect to reach $9 billion by 2021Direct online shopping for overseas goods/services is well underserved LogoMarket Size, ContdA has

18、sle free channel to reach global consumers highly desired, esp. by mid-small size onesUS small e-tailers alone - over 200,000 (Cahners In-Stat, July 2002) An estimated $130.3 billion US online retail sales in 2006Size could be doubled with expansion into Japan, Europe and Korea $30 million revenue B

19、y grabbing 20,000 merchants (5%) with a $1,500 annual fee per merchantAdditional commission revenue from sold products via XXXobtaining Chinese distribution is a big deal because of the size of its market. Everybody wants to sell to virgin territory. - Mike Goodman, Yankee Group senior analystLogoCo

20、mpany OverviewFounded by 4 partners in 200 x, and headquartered in Shanghai in 200 xHas a sister company BBB International in Los Angeles to handle logistics and Sino-US trading Partners have already invested over $350K in XXXOperational MilestonesJuly 200X: Beta version introduced November 1st 200X

21、: Official site launched Market promotion startedCurrent annual run rate sales of $1.5 mil with 18% gross profit marginOrder grow 20% month over month with limited marketing budgetLogo and, Ultimately, RevenuesLogoPent-up Customer Demand is Driving Our Growth We are just giving customers what they n

22、eed Survey shows over 80% respondents need XXXs services 90+% satisfaction level in post-sale survey Over 35% repeat order volumesLogoThis Is a Highly Profitable Business LogoWith Multiple Revenue StreamsRevenue from consumers service feesRevenue from foreign merchants Initial set-up feesCommissions

23、 on sold products/services Revenue from Logistic efficiency Revenue from advertisement and/or other value added servicesWebsite advertisement sales/Special promotional position salesValue added services on registered usersAlliance and affiliate programs LogoBuilding Barriers To Entry Key barriers fo

24、r competitor to enter in near term High brand awareness in top 20 cities recognized by key Chinese medias as the pioneer and absolute leader in universal B2C e-commerce over 700,000 users with high loyalty within 10 months operation Highly efficient back office procedures and logistic systems No bra

25、nded players can build a platform like this in short term due to their existing large business scalesLogoXXXs Management Team Is Already DeepA1, Co-Founder & CEOBased in US, responsible for overseas merchant market development2001-2003 Business Development Manager, xx Media, US2000-2001 Sr. E-co

26、mmerce Market Analyst, xx Group, USMBA from the George Washington University, BA in accounting from xx Finance CollegeA2, Co-founder & PresidentDesigner and founder of XXX business model, based in Shanghai China, and responsible for XXX China operations and financing2001-2005 XX Bank, N.A. Assistance Vice President in Strategic and International Plann