宝来信息传播计划eng

1、宝来信息传播计划eng 国际4a公司经典策划,值得好好学习 bora leaflet self-taking plan bora information communicaion plandmgjun.2021 1 2021-1-26 国际4a公司经典策划,值得好好学习 bora leaflet self-taking plan backgrounds: backgrounds:into 2021,more changes are happening in auto market,new models coming、 , , 、 competition of old models deprec

2、iation,and the sars, all make the market un , predict. all company try their best to get their own marketing quotient; ; as to customers,the purchase is more difficult as well as the choose models is , expand,so the information becomes more important,it can influence the purchase greatly; ; after on

3、e years promotion,the concept of bora-drivers car-has known to well.now we need to communicate more about the product itself based on the concept communication,including the capability feature and function equipment , to guild the purchase of customers; ; now,the strength and coverage is not enough

4、only by normal way(daily media air and dealers test drive.we need to add the publicity way, and amplify the effect of information communication.2 2021-1-26 国际4a公司经典策划,值得好好学习 bora leaflet self-taking plan promotion purpose: purpose:making the brand image more stable,communicating information of produ

5、ct combine the publicity of brand and product,increase the combine appearance frequency of bora by any ways; amplify the communicating resultbroaden the extent of information resultbroaden communication by more ways,and make the effect best; ways, best; catch the potential customers eyesmake the pot

6、ential customers raise eyesmake interest in boras information,take it and read it; it; improving salesattract more customers to dealers sales station by attract publicity, publicity,and raise the sales sales.3 2021-1-26 国际4a公司经典策划,值得好好学习 bora leaflet self-taking plan activity idea: idea:put the publ

7、icity material at the location where the top potential customers can reach and read; stability the brand image,communicating information of product and activity,building a broad information communicating way and catching potential customers eyes,finally to sale more bora . 4 2021-1-26 国际4a公司经典策划,值得好

8、好学习 bora leaflet self-taking plan promotion location: location:sales areas all over the country first at shanghai,if the result is ok,then promoting to other areas shanghai, ok, promotion period: period:aug.aug.-sep. 2021,lasting 2 months 2021, promotion method: method:putting the material at the lo

9、cation where the potential customers can reach and raed promotion executive: executive:area and dealers 5 2021-1-26 国际4a公司经典策划,值得好好学习 bora leaflet self-taking plan publicity contents:brand imagespreading the idea of faw-vw and product concept of bora,shorten the distance between the company,product

10、and potential customers,and strengthen the recognition reliability of customers; introduction of productintroducing in particular about all kinds of bora models,making potential customers know more about bora,and finally give them a guidance of purchase; activity informationintroducing useful inform

11、ation about activity organized by faw-vw or dealers by leaflet,such as promotion、test drive、privilege,to cover more spaces。 6 2021-1-26 国际4a公司经典策划,值得好好学习 bora leaflet self-taking plan publicity method(first) : method(first)publicity leafletcontents:introducing all kinds of activity information, such

12、 as test drive、promotion privilege、new service items; show way:putting in the easel to take freely product handbookcontents:introducting of all kinds of bora models, including capability features、function equipment; show way:putting in the easel to take freely x show easelcontents:propaganda of bran

13、d image,communication of bora concept; show way:only for show 7 2021-1-26 国际4a公司经典策划,值得好好学习 bora leaflet self-taking plan publicity method(second) : method(second)postcardcontents:bora products photos product way:a paper of card,can be send as mail special fold leafletcontents:bora photos and produc

14、t introduction of different models, including capability feature and function equipment; product way:print double sides,can be attached as poster,can change size when folded bora calendar (use at the end of the year) year)contents:bora picture,attached calendar of 2021 product way:print single side,

15、can be hand up 8 2021-1-26 国际4a公司经典策划,值得好好学习 bora leaflet self-taking plan equipment: equipment:material easeluse purpose:to put materials, choose different models according to different location; purpose: materials, models: models: (1)table material easelat location with limited spaces,such as :pub

16、; easelat spaces, easelat (2)stand material easelat location with enough spaces, can stand independent (3)light material easelused as brand publicity light as well as arrange material easelused 9 2021-1-26 国际4a公司经典策划,值得好好学习 bora leaflet self-taking plan information communicating method (first): firs

17、t):highhigh-level locations(1)high-level gym club high(2)high-level beauty salon high(3)golf clubs (4)shopping center、shopping mall (4)high restaurant (4)high-level pub high(4)high-level saloon high- 10 2021-1-26 国际4a公司经典策划,值得好好学习 bora leaflet self-taking plan information communicating method (secon

18、d): second):office building(1)high-level office buildings high(2)large enterprise groups(ig:ibm、acer) 11 2021-1-26 国际4a公司经典策划,值得好好学习 bora leaflet self-taking plan information communicating method (third): third):public location:(1)airport stations (2)bank shops (3)telecommunication shops 12 2021-1-2

19、6 国际4a公司经典策划,值得好好学习 bora leaflet self-taking plan information communicating method (forth): forth):highhigh-level community(1)downtown high-level abode high(2)suburb villa 13 2021-1-26 国际4a公司经典策划,值得好好学习 bora leaflet self-taking plan example of communicating methods -shanghai: shanghai:组合strategy: in

20、 light of the feature of shanghai,we c hoose the high-level location and building,influencing highthe high community,and reach the potential customer 。 highhigh-level location(6 places) places)(1)high gym club:megfit、gold gym (2)high level restaurant:dingxiang garden、qiong liu ren jian、la maison、palladio (3)high level shopping center:666 plaza、huating istan office building(3 places) places)hongkong square 、libao square、carrie center community(4 places) places)(1)tenement:jingan river garden 、tangchen luxurious garden (2) villa:qianshuiwan garden、yunjian shuizuang 14 2021-1-26 国际4a公司经典策划,值