洲际华侨城餐饮部竞争对手调查

1、competitors survey 竞争对手调查room to growintercontinental shenzhenpolicy number: f&b(s).2.001 effective date: june 2008policy purpose 政策in order to identify and review competitors, business and promotion plan by seas on. this standard is to be aware of the service, product, facility, pricing structu

2、re and sales structure of competitors. and achieve a better understanding when meeting guest's requirements thus meeting and exceeding guests' expectations and needs.为确认和认识竞争对手的生意和季节推广计划。这个标准是了解竞争对手的服务、产品、设施、价格 结构和销售架构。并且更好的理解预见客人的要求，并且超过对手来满足客户的期望和需求。applicability/scope 适用于to be eligible fo

3、r cross training with ihg properties, staff must: 有资格参加交叉培训的员工，须满足以下条件： be a full time employee at the time of application;中请时为正式员工 f&b marketing staff餐饮市场部员工procedures 程序employee who is selected for the competitors, survey training has to oblige to the following procedures:选择参加竞争对手调查培训的员工，须按照以下

4、程序：1. define competitor set. our main competitor set includes xxx hotel and xxx hotel followed by xxx hotel and xxx hotel as our sec on dary competitive set. (competitors to be advised) 确定主要竞争对手的级别，如xxx酒店、xxx酒店接着xxx酒店、xxx酒店作为我们第二竞争对手。(需要考虑竞争对手)2. the competitors survey in eludes:竞争对手的调查包括：2.1 servic

5、e服务 types and features of services服务的类型和特点 availability and hours of service服务的可行性和吋间 target customers目标客户2.2 productauroom to be yourselfintercontinental.shenzhen深圳华侨城洲际大酒店 type of cuisine and food services 烹饪方法和食物的服务类型 type of beverage and services 酒水和服务的类型 menu selection菜单的多样性 special cuisine and

6、 services 特殊烹饪方法和服务2.3 facility设施 ballroom and event room availability and rental charges 宴会厅和功能厅的设计及出租费用 equipment availability and rental charges 设备的性能和出租费用 type of complimentary facilities and services 免费设计及服务的种类 other facilities and services at rental其他出租的设施和服务2.4 price structure价格结构 room and fa

7、cility rental price客房和设施出租的价格 service charge 服务费 food & beverage prices 餐饮费用 discount policies and qualifications打折政策和证书 special product price 特殊产品价格 staff structure员工架构 staff number员工数量 staff hierarchy员工层次 staff training员工培训3. using all information above, a comparison on our strength and weakne

8、sses against the competitive set can be mapped out and used to develop our sales and marketing strategies.利用所有以上的信息，详细的比较我们的长处和不足，并且利用到销售市场策略的发展。4. update competitor set activities at least quarterly including: 至少每三个月更新竞争对手的活动，包括： seasonal prices and discounts 季节性价格和折扣 promotions and events推广和活动 pac

9、kages&价room to be yourselfeintercontinental.shenzhen深圳华侨城洲际大酒店 theme parties主体活动 pr and advertising plans公关和广告计划 key accounts and forward bookings主要客户和将來的预定5. all competitive set information will be recorded and reviewed in f&b marketing meetings. 所有竞争对手的信息需要记录，并在餐饮市场会议上回顾。6. course of action will be develop