BEC中级口试题目及答案归纳

1、1.Thefirstimpressionis vital.Weshouldbe neatlydressedto leavea goodimpression on the audience.2.If you have a good sense of humor, it helps to enhance atmosphere at the presentation and the audience will become more friendly and engagingTeamwork(mutual trust, full co-operation)1. What is important w

2、hen managing a project? Encouraging team workKeeping to scheduleSelection of the team membersFirstly, encouraging teamwork is very important when managing a project. Teamwork reflects the combined experiences, knowledge, intelligence and views of a group of people, so it will definitely improve the

3、quality and efficiency of the work.Secondly, keeping to schedule is also important. Time is always of essence for a project. You should ensure that you would be running before the schedule rather than after it. Otherwise it will lead to late completion.On top of that, selection of the participants s

4、hould be also taken into consideration. People with a wide range of experiences can enhance the chance of the successfully sorting out problems.2. What is important when choosing people to work in teams? Variety of experiencePersonal qualities AttitudeFirstly, variety of experience is very important

5、 to a team member, because you never know what kind of problems might suddenly come up to you. Experiences in different fields will enhance the chance of successfully sorting out problems with you knowledge which is based on your past experienceSecondly, personal qualities are also important. The ba

6、sis of the team work is mutual trust and friendly atmosphere, which requires team members to be patient, modest and to have good interpersonal skills.Whats more, attitude should be also taken into account. As the old saying goes“ Attitude is everything ”It. has a direct impact on the success or fail

7、ure of the teamwork.Recruiting & SelectingWhat is important when selecting staff for promotion?(selecting new applicants for candidates)Work- related qualities( 专业素养 )Personal qualities( 人品 )Current performanceExperienceFirstly, when aiming for promotion,work-relatedqualities are important .Thes

8、equalities include qualifications, skills and abilities which are necessary for any job.Secondly, personal qualities are important as well, such as loyalty to the company,responsibility and so on, since these can help to establish personal credibility andintegrity among colleagues.On top of that, cu

9、rrent performanceis anotherfactor to consider.Successfulperformancecan at least demonstratesome aspects of the staff s ability, such ascommunication skills, sales experiences and so on.What is important when aiming to retain good staff?What is important when aiming to reduce staff turnover?What is i

10、mportant when motivating staff?Pleasing work environmentCareer opportunity/development/structure(123)Flexible working hoursFinancial benefits(123)TrainingFirstly, creating a pleasing workplace is very important when aim to retain goodstaff. A pleasing workplace includes everything from having the ri

11、ght tools availableto provide basic comfort, such as proper lighting and noise control, etc.Secondly, career opportunity is also important. Employees will remain withtheir employer if career opportunities are presented. Career plans for those who whatto upward in the company undoubtedly improve mora

12、le and boost engagement. (Thiscan lead to some motivational values and enhance employeesfulfillment.)On top of that, flexible working hours should be also taken into account. It allowsthe staff a certain degree of freedom, which is essential for the balance of life andwork.Financial benefits are als

13、o important. Staff want some sort of recognition for thejob thattheydo.Correctfinancialbenefitsplanwill arousetheirenthusiasm.Otherwise, they would feel being ignored (neglect/overlook).Besides, training cannot be neglected, since training can keep their skills currentand up-dated, thus making them

14、more competitive throughout their lives.What is important when aiming to improve career prospects?Reading business articlesLearning a foreign languageTrainingFirstly, reading business articles is very important when trying to improve careerprospects.This is a good way for you to keep up with the lat

15、est developmentinrelated field which may give you a clue of what to do next.Secondly, learning a foreign language is also important. For instance if you aregood at speakingEnglish,that would add weightto the improvementof careerprospectssincetheglobalizationeconomyandthewide-spreadinternationalcorpo

16、ration all needs the bridge of a common language ,andEnglish is one of themost widely used languages.Thirdly, training is another factor to consider. By doing so , you get access to arange of skills to meet different sorts of needs from different jobs.Conference and PresentationWhat is important whe

17、n organizing a conference?(Presention)Conference speakersVenue/LocationTopics coveredFacilities neededAudiencePracticing beforehandFirstly, I think conference speakers are a very important factor to consider. If theyare well-knownpeopleknowinga lot about a particularfield ,or come from bigmultinatio

18、nals, theconference/presentationwill be likely to be informative and youmay benefit a lot from it.(A good presenter knows what his audience want and is able to demonstrate (speak)in a clear, accurate and honest way to grab their attention and to raise their interest.)Secondly,locationis also importa

19、nt.If the conferenceis held in a place withbeautiful surroundings, more people will go and itsgood for you to do some usefulnetworking. (Help you free from nervousness)On top of that, topics covered should be taken into account. To ensure all theaudience can really benefit from the conference, what

20、the speakers talk about oughtto be something that the participants are interested in and relates to their workTo ensure the success of the presentation,some facilitiesare needed, such asOHP, microphoneand PowerPointthat work. They can help to make details moreclearly expressed and the presentation m

21、ore impressive to the audience.The audience is also very important. Their participationand interaction can behelpful to the success to the presentation. It has to be decided first who is the targetaudience and then according to the result, send out the invitation letters to the rightpeople before th

22、e presentation.What do you think is important when planning a career?QualificationsFuture trendsInterestFirstly, it s important to consider qualifications, since qualifications, to some extent,meansrelevanteducation,knowledgeandability,whichareessentialtothedevelopment and success of your career in

23、the future. With qualifications, it will beeasier for you to be accepted and acknowledge by others.Secondly, its also importantto considerfuture trends. Followingfuture trends willkeep you up with the times and bring you more chances. Persuing a career with good future trends is undoubtedly more pro

24、mising.Furthermore, personal interest should be also taken into account. Interest will bring along active attitude, thus making it easier to overcome work stress.Marketing1、 Advertisement2、 Packaging 包装3、 Setting pricesWhat is important when dealing with competition?Pricing policesAdvertising strate

25、giesQualityWhat is important when aiming to reach new markets?Market research/Target market( the first step before the company gets into the market.)PricingAdvertisingFirstly, market research is important when aiming to reach new markets.By carrying out market research, a company can get such inform

26、ation as whethertheres a market for a new product, and what are customers needs and tastes for new product. Thus, the new product will sell well when it is launched into the market.On top of that, pricing should be also taken into account. In order to capture a large market share, you must set a pri

27、ce lower than your competitors. If you fixed the price higher than your rivals without higher quality, you might soon find yourself in an unfavorable situation.(The fundamental task for a company is to make its products and itself know to the public. There are several ways to achieve this, advertisi

28、ng is the most important one.)What is important when advertising a new product?CostMediaTarget consumersFirst, cost is very important when advertising a new product. Without money,there can be no mentioning of training at all. The costs of advertisement should be calculated carefully and reasonably.

29、The mount of advertising budget determines the scale and period of advertisement.Secondly, media is also important. A company, through proper advertisements,can manage to introduce the advantages of their products comparing to their rivalsand convince the consumers that their products would be the r

30、ight choice.Thirdly, target consumers should be taken into consideration.For instance, billboard will likely be an importantelement for the target market that has a limitednumber of potential customers, while TV comerWhat is important when setting prices for new products?CostDemandCompetition(compet

31、itorsprices)The first thing we must take into account is costs when setting prices for newproducts. Prices should cover the costs, such as insurance, raw materials, rent andequipment. Otherwise, the company will make a loss.Secondly, demand is also important. Consumer demand for the product clearly

32、affects the price that can be charged. When demand is strong, we can set high prices, when demand is weak, we can set low prices.Besides, competition should be taken into account. If you fixed the price higher than your rivals without higher quality of service, you might soon find yourself in an unf

33、avorable situation.(The company is supposed to consider the prices set by its competitors.(Last but not least, if a company wants its new products to be competitive, it must take competition into consideration. It must set the prices equal to or lower than its competition.)What is important when pac

34、kaging?imageproduction processconvenienceFirst of all, when packaging, it svery important to choose the color, shape and design that convey the high-quality image to our customers. With specialappearance, it helps make the product distinct from others and attract consumers attentionSecond, productio

35、n process is also important, the product will be handled for many times during its production process, so the packaging material we use should be strong enough to resist any damage.(we should also consider the transit process so that the package we design will protect the product against spoilage.Ap

36、art from this two aspects, its also of great importance to offer consumers convenience. Packaging should be designed in such as way to make it easier for customers to open the container and use the product.What do you think is the basic objective underlying all promotion?I think its to provide infor

37、mation. Companies want to tell customers about themselves as well as what products are available, where they can be purchased,and for what prices.What do you think are the promotional alternatives?They are advertising, sales promotion, personal selling, and publicityDelegationEntertaining Clients招待客

38、户Do you think it snecessary for a company to establish a good long-term relationship with its clients?Yes. A good long-term business relationship with clients means better understanding and greater trust between you and your clients. That will definitely help retain clients.Location and RelocationWh

39、at is important when relocation a business?What is important when choosing retail premises to rent?Local workforce availableLocation of site (transportation)Length of contractDemand for products or servicesLabor costsCompetitionFirstly,Secondly, location of site is very important. You need to consid

40、er whether itsconvenient and easy for raw material supply and transporting out the products,whether it seasy to get access to the electricity, water, gas and other supportingenergy, whether it sconvenient for staff to go to work.Furthermore, length of contract is also important. Longer contract woul

41、d coverissues in more details. The contract should cover certain matter, which are likely tohappen, such as, assignment, service charges.Competition is another factor to consider. You shouldntlocate in a place wherethere are already a lot of firms. Competition will severely affect a companysrevenue.

42、DiscussionTrade fairWhat is important when exhibiting at trade fair?Quality of displayStaff selected参加展销会需考虑哪些要点Firstly, when exhibiting at trade fair, quality of display is very important. The quality of the display will affect the public image of the company. Therefore you should make sure that wh

43、at you display should be of high quality and show the best of your products.Secondly, it is also important to select the right staff. There have to be people who are informative and have excellent communicative skills so as to answer any kind of questions produced by potential customers.All this is

44、impossible without careful planning. So you have to plan in advance to make your display a complete success.What is important when planning the layout of a stand at trade fair?展销会展位布置需考虑哪些要点？AttractivenessSecurity of exhibitsSpace arrangementFirstly, attractiveness is very important when planning th

45、e stand layout. In order to get more people to visit your stand, it should be designed in a creative way to make it as eye-catching as possible.Secondly, security of exhibits is also important. No one want to see any visitor to your stand be hurt due to the neglect of security of exhibits. So make s

46、ure your exhibits are placed in safe way to avoid any potential dangers.On top of that, space arrangement should be also taken into consideration. For instance, there should be area for demonstrating your products as well as fordiscussion with visitors.Entertaining Clients（organise outdoor activitie

47、s户外活动、商务活动）Arrange a meeting(travelling and accommodation arrangement, information ,travelling) give presentationHow important is it for a company to have regular meetings?Very important. It is an effective way to collect ideas and to communicate. Also, it keeps employees well-informed with the late

48、st developments of the companyVideo conferencingTraining(seminar/programme) for new staff(students /appraisalmeasure/evaluate1.offer a training on sth. for sb. Its certainly a good chance to improve-Training is to the mutual interest of both the individual and the company The growth of the company d

49、epends on the development of its staff.2.focus on issues/topicslike XXXX,which are importantwhen holding a trainingprogramme3.I am with you here./You bet./Icouldn tagree with you more. This aims to -Besides that,-Its a very good idea.So that leads to the next item-谈论如何做，以及这种做法的意义。Have we covered eve

50、rything? Oh,one more point；-Lets look forward to the training.What is important when organizing an in-house training course?course contentsparticipants selectedplanning carefullyFirstly, course contents are very important when organizing an in-house training. To ensure all the participants can reall

51、y benefit from the training course, the contents should be something that the members are interested in and be practical to their work.Secondly, participants selected are also important. That includes trainers and trainees. To ensure effectiveness of the training, you should select experienced and i

52、nformative trainers to give the course. As for trainees, they ought to be people whocan spare time for the training so as to maintain high level of productivity.All this is impossible without careful planning. So you need to plan in advance to ensure a complete success of the training.Promotion(meth

53、od/how much discount should be offered/advertisement 突出哪些特征 ) target consumers between XX and XX years oldWow, you see now the car industry is changing so rapidly that we can hardly imaging. Only three month passed , and the company brings out another new model of the car, especially whose target co

54、nsumers ages from 18 to 25 years old.Well, this new product aims to target consumers between 18 to 25 years old .They are young and can be easily attracted by novel things, I mean, we should outline the unique design of the car model, which leaves the impression of fashion onconsumers.They would pre

55、fer to things which are very eyecatching. However, I wonder if theycan afford it for people under 25 years old do not have that many savings. Its necessary to convince them that this type of cars is good value for money. Then we are able to make profits from them.So that comes to the problem how to present the car to our target consumers effectively though an advertising campaign.I think TV commercials can meet our needs. For one can it can reach a large number of audience at a low cost per person. For another, television allows creative use of action, color, an