某国际知名咨询公司的图表大全

1、Templates Graphs US Business Group General rules Presenter/timingBar and column graphs Presenter/timingLine and combination graphs Presenter/timingArea graphs Presenter/timingPie graphs Presenter/timingScatter plot and bubble graphs Presenter/timingAgendaCreate graphs using the native PowerPoint cha

2、rt software, rather than pasting graphs from ExcelParticipation in Harley Davidson conventions, 1998-2002Thousands of people CAGR1998-200268%471625320510152025303519981999200020012002E Title is bold, with the time period appearing after a comma. Always write out the year in full. The optional subtit

3、le provides additional info on the data and is not bold, italics, 2 points smaller than the title. Line spacing is 1Axis titles are optional and should not be used if the information is given elsewhere or is self-evidentThe CAGR block should be placed to the right of the graph. Font size should be c

4、lose to that the graphs data labelsIn general, use whole numbers unless you have a specific reason for including decimalsWhen the data refers to projected or estimated figures, add “E” to the year labelWhen used, axis tick marks should be placed on the outside of the axisRemember to adjust the docum

5、ent title tracker when you create a new document. It should match the name of the PowerPoint fileIn general, include all relevant information while keeping the graph as simple as possible Cumulative number of Rhodes Scholars, 1900-1980Harvard vs. Yale4716253228205099020406080100120190019201940196019

6、80YaleHarvardAll numbers in the graph (data and axis labels) should be the same size. Text labels may be smaller if necessaryDo not add unit symbols (e.g., $ or M) to the axis labels (except for %).Set the intervals to the largest reasonable value possibleIn general, do not use borders on bars, colu

7、mns, pie pieces, et ceteraIf a legend is needed, place it to the right of the graph or within the plot area. Do not add a border and set the font to roughly the same size as the data labelslIf resizing graphs in the main PowerPoint application, make sure to use only the corner object boxes (see diag

8、ram)lMake sure that the graph is resized with the same aspect ratio (vertical/horizontal proportions)lIf the text becomes distorted, undo immediately!The safest way to change the size or position of graph elements is to do so within the native graph application itself47162532051015202530351995199619

9、971998E1999EUse the corner object boxes only when resizing graphs! It is also advisable to hold down the key when doing soBe careful when resizing graphs!When choosing colors for adjacent graph elements, be sure to alternate light and dark colors (examples from the color palette shown below):Growth

10、in color bars, 1990-2000Millions of Pixels134If you want to insert a callout, use this type of text box, not the yellow ones used in this document for editorial commentsIf a given data element is too small to fit a data label, place the label outside in a separate text boxTry to use colors from the

11、main color palette as muchas possibleSelect from the palette shown below for box fills, graphs, shadows, and other color elementsFillR-0G-52B-102AccentR-239G-196B-089Accent 2R-040G-108B-026Accent 3R-255G-245B-200Title TextR-222G-029B-014ShadowR-153G-153B-153R-204G-204B-153R-073G-133B-163R-67G-67B-14

12、8Additional colors, if neededR-255G-254B-243General rules Presenter/timingBar and column graphs Presenter/timingLine and combination graphs Presenter/timingArea graphs Presenter/timingPie graphs Presenter/timingScatter plot and bubble graphs Presenter/timingAgendaBar graph, 1 data seriesTitle, time

13、periodSubtitle61072415051015202530Category ACategory BCategory CCategory DCategory EAxis titleAxis titleSource: Text is Arial, 8-point, plain; a semicolon should separate each item; the line should end in a period.Bar graph, 2 data series6107241561072415051015202530Category ACategory BCategory CCate

14、gory DCategory EDataset 1Dataset 2Source: Text is Arial, 8-point, plain; a semicolon should separate each item; the line should end in a period.Title, time periodSubtitleAxis titleAxis titleBar graph, 12 categories6107241513781042228051015202530Category ACategory BCategory CCategory DCategory ECateg

15、ory FCategory GCategory HCategory ICategory JCategory KCategory LSource: Text is Arial, 8-point, plain; a semicolon should separate each item; the line should end in a period.Title, time periodSubtitleAxis titleAxis titleStacked bar graph61010241561010241535712857914101341060102030405060708090Catego

16、ry ACategory BCategory CCategory DCategory EDataset 1Dataset 2Dataset 3Dataset 4Dataset 52135408454Source: Text is Arial, 8-point, plain; a semicolon should separate each item; the line should end in a period.When necessary, give the total for the column in a separate boxTitle, time periodSubtitleAx

17、is titleAxis title100% stacked bar graph61010241561010241535712857914101341060%20%40%60%80%100%Category ACategory BCategory CCategory DCategory EDataset 1Dataset 2Dataset 3Dataset 4Dataset 5Source: Text is Arial, 8-point, plain; a semicolon should separate each item; the line should end in a period.

18、These “series lines” are optional and can be turned on and off under “Format Data Series/Options”Title, time periodSubtitleAxis titleAxis titleColumn graph, 1 data seriesCAGR1998-2002xx%471625320510152025303519981999200020012002ESource: Text is Arial, 8-point, plain; a semicolon should separate each

19、 item; the line should end in a period.Title, time periodSubtitleAxis titleAxis titleColumn graph, 2 data series47162532814325064010203040506070Category ACategory BCategory CCategory D Category EColumn 1Column 2Source: Text is Arial, 8-point, plain; a semicolon should separate each item; the line sh

20、ould end in a period.Title, time periodSubtitleAxis titleAxis title Column graph, 2 data series, 15 categories47162532461823121153179814325064812364624221063418010203040506070Category ACategory BCategory CCategory DCategory ECategory FCategory GCategory HCategory ICategory JCategory KCategory LCateg

21、ory MCategory NCategory OColumn 1Column 2Source: Text is Arial, 8-point, plain; a semicolon should separate each item; the line should end in a period.Title, time periodSubtitleAxis titleAxis titleStacked column graph61010152461010152435781257910141346100102030405060708090Category ACategory BCategor

22、y CCategory DCategory EDataset 5Dataset 4Dataset 3Dataset 2Dataset 12135408454CAGRCategories A-Exx%xx%xx%xx%xx%xx%Source: Text is Arial, 8-point, plain; a semicolon should separate each item; the line should end in a period.TotalTitle, time periodSubtitleAxis titleAxis titleCAGRCategories A-Exx%xx%x

23、x%xx%xx%Source: Text is Arial, 8-point, plain; a semicolon should separate each item; the line should end in a period.Title, time periodSubtitleAxis titleAxis title61010152461010152435781257910141346100%10%20%30%40%50%60%70%80%90%100%Category ACategory BCategory CCategory DCategory EDataset 5Dataset

24、 4Dataset 3Dataset 2Dataset 1100% stacked column graphWaterfall chart, single step20202020202020140020406080100120140ABCDEFGHSource: Text is Arial, 8-point, plain; a semicolon should separate each item; the line should end in a period.Title, time periodSubtitleAxis titleAxis titleWaterfall chart, do

25、uble step20202020202020140140020406080100120140ABCDEFGHISource: Text is Arial, 8-point, plain; a semicolon should separate each item; the line should end in a period.Title, time periodSubtitleAxis titleAxis titleHalf-size bar and column graphs471625320510152025303519981999200020012002E16327251805101

26、520253035Category ACategory BCategory CCategory DCategory ESource: (a) source for first graph; (b) source for second graph.Title, time periodSubtitleAxis titleAxis titleTitle, time periodSubtitleAxis titleAxis titleHalf-size stacked column graphsSource: (a) Source for first graph; (b) Source for sec

27、ond graph.61010610103575793410%20%40%60%80%100%Category ACategory BCategory CDataset 5Dataset 4Dataset 3Dataset 2Dataset 16101061010357579341051015202530354045Category ACategory BCategory CDataset 5Dataset 4Dataset 3Dataset 2Dataset 1Title, time periodSubtitleAxis titleAxis titleTitle, time periodSu

28、btitleAxis titleAxis title Half-size waterfall charts2020202020100020406080100ABCDEFSource: (a) Source for first graph; (b) Source for second graph.Title, time periodSubtitleAxis titleAxis titleTitle, time periodSubtitleAxis TitleAxis title2020202020100020406080100ABCDEFOne-third-size bar and column

29、 graphsAxis titleAxis titleSource: (a) Source for first graph; (b) Source for second graph; (c) Source for third graph.163272518010203040ABCDEAxis title471625320510152025303519981999200020012002E15712252105101520253019981999200020012002EAxis titleAxis titleAxis titleTitle, time periodaSubtitleTitle,

30、 time periodcSubtitleTitle, time periodbSubtitleOne-third-size waterfall and stacked column graphsAxis titleAxis titleSource: (a) Source for first graph; (b) Source for second graph; (c) Source for third graph.2020202020100020406080100ABCDEF10101010577934051015202530354045Category ACategory B1010101

31、05779340%20%40%60%80%100%Category ACategory BTitle, time periodaSubtitleTitle, time periodcSubtitleTitle, time periodbSubtitleAxis titleAxis titleAxis titleAxis titleTornado chart: back-to-back bar graphsAxis titleSource: Text is Arial, 8-point, plain; a semicolon should separate each item; the line

32、 should end in a period.1518212426280102030Category ACategory BCategory CCategory DCategory FAxis titleCategory E1518212426280102030Title, time periodSubtitleTornado chart: horizontal stacked chartAxis titleSource: Text is Arial, 8-point, plain; a semicolon should separate each item; the line should

33、 end in a period.0.860.780.600.380.180.120.040.160.840.500.601.060.210.180.350.240.00.51.01.52.02.53.0Category ACategory BCategory CCategory DCategory ECategory FCategory GCategory HTitle, time periodSubtitleGeneral rules Presenter/timingBar and column graphs Presenter/timingLine and combination gra

34、phs Presenter/timingArea graphs Presenter/timingPie graphs Presenter/timingScatter plot and bubble graphs Presenter/timingAgendaBasic line graph0501001502002503003501996199719981999200020012002E2003EWorldwideUnited StatesCAGR1996-2003xx%xx%Source: Text is Arial, 8-point, plain; a semicolon should se

35、parate each item; the line should end in a period.Datapoint markers are 5 points in sizeTitle, time periodSubtitle Basic line graph with data labelsSource: Text is Arial, 8-point, plain; a semicolon should separate each item; the line should end in a period.386997132170320395267841071362281423100501

36、001502002503003501996199719981999200020012002E2003EWorldwideUnited StatesCAGR1996-2003xx%xx%Title, time periodSubtitleMulti-line graph with CAGRSource: Text is Arial, 8-point, plain; a semicolon should separate each item; the line should end in a period.Axis titleAxis title05101520253019981999200020

37、012002EClientCompetitor 1Competitor 2Competitor 3Competitor 4CAGR1998-2002xx%xx%xx%xx%xx%Title, time periodSubtitleLine graph: dual axisSource: Text is Arial, 8-point, plain; a semicolon should separate each item; the line should end in a period.Axis titleAxis title01020304050EastWestNorthSouth01020

38、304050Series ASeries BAxis titleTitle, time periodSubtitleSource: Text is Arial, 8-point, plain; a semicolon should separate each item; the line should end in a period.Axis titleAxis title01020304050EastWestNorthSouth200220240260280300Series ASeries BAxis title0The break lines and the zero marker ar

39、e added separatelyTitle, time periodSubtitleLine graph: dual axis (with pasted scale break on secondary axis)Combination line and column graph: dual-axisSource: Text is Arial, 8-point, plain; a semicolon should separate each item; the line should end in a period.Axis titleAxis title01020304050EastWe

40、stNorthSouth020406080100120140160Series ASeries BTitle, time periodSubtitleAxis titleHalf-size line graphsAxis titleAxis titleAxis titleAxis titleTitle, time periodaSubtitleTitle, time periodbSubtitleAxis title050100150200250300350199719981999200020012002E 2003E 2004EWorldwideUnited StatesSource: (a

41、) Source for first graph; (b) Source for second graph.01020304050EastWestNorthSouth020406080100120140160Series ASeries BOne-third-size line graphsAxis titleAxis titleAxis titleTitle, time periodcSubtitleTitle, time periodbSubtitleTitle, time periodaSubtitle0501001502002503003501996199719981999200020

42、012002E2003EWorldwideUnited States0204060801001201996199719981999200020012002E2003E01020304050EastWestNorthSouth020406080100120140160Series ASeries BAxis titleAxis titleAxis titleAxis titleSource: (a) Source for first graph; (b) Source for second graph; (c) Source for third graph.Curved line chart (

43、no data)Source: Text is Arial, 8-point, plain; a semicolon should separate each item; the line should end in a period.Title of chartSubtitleAxis titleAxis titleBell curve chart (no data)Source: Text is Arial, 8-point, plain; a semicolon should separate each item; the line should end in a period.Titl

44、e of chartSubtitleAxis titleAxis titleAgendaGeneral rules Presenter/timingBar and column graphs Presenter/timingLine and combination graphs Presenter/timingArea graphs Presenter/timingPie graphs Presenter/timingScatter plot and bubble graphs Presenter/timingArea graph: data labels insideSource: Text

45、 is Arial, 8-point, plain; a semicolon should separate each item; the line should end in a period.Title, time periodSubtitleAxis titleAxis titleClientCompetitor 1Competitor 2Competitor 3020406080100120199719981999200020012002E2003E2004E Area graph: legend includedSource: Text is Arial, 8-point, plai

46、n; a semicolon should separate each item; the line should end in a period.Title, time periodSubtitleAxis titleAxis title020406080100120199719981999200020012002E2003E2004ECompetitor 3Competitor 2Competitor 1Client100% stacked area graphSource: Text is Arial, 8-point, plain; a semicolon should separat

47、e each item; the line should end in a period.Title, time periodSubtitleAxis titleAxis titleClientCompetitor 1Competitor 2Competitor 30%20%40%60%80%100%199719981999200020012002E2003E2004EHalf-size area and 100% stacked area graphsAxis titleAxis titleAxis titleAxis title020406080100120ABCDEFGH0%20%40%

48、60%80%100%ABCDEFGHTitle, time periodaSubtitleTitle, time periodbSubtitleClientCompetitor 1Competitor 2Competitor 3ClientCompetitor 1Competitor 2Competitor 3Source: (a) Source for first graph; (b) Source for second graph.One-third-size area graphsAxis titleTitle, time periodcSubtitleAxis titleTitle,

49、time periodbSubtitleTitle, time periodaSubtitle020406080100120ABCDEFGH020406080100120ABCDEFGH0%20%40%60%80%100%ABCDEFGHSource: (a) Source for first graph; (b) Source for second graph; (c) Source for third graph.ClientCompetitor 1Competitor 2Competitor 3ClientCompetitor 1Competitor 2Competitor 3Clien

50、tCompetitor 1Competitor 2Competitor 3Axis titleAxis titleAxis titleAxis titleGeneral rules Presenter/timingBar and column graphs Presenter/timingLine and combination graphs Presenter/timingArea graphs Presenter/timingPie graphs Presenter/timingScatter plot and bubble graphs Presenter/timingAgendaSou

51、rce: Text is Arial, 8-point, plain; a semicolon should separate each item; the line should end in a period.Title, time periodTotal = xx millionCategory A40%Category B24%Category C16%Category D9%Category E7%Category F4%Order the pieces from largest to smallest, unless some other order is appropriate.

52、In general, the angle of the first slice should be set to zero degreesWhen necessary, place the total figure in the subtitlePie graph: labels on outsidePie graph: labels on insideSource: Text is Arial, 8-point, plain; a semicolon should separate each item; the line should end in a period.Title, time

53、 periodTotal = xx millionCategory A43%Category B26%Category D14%Category C17%The data labels are positioned in the “center” and then moved as neededHalf-size pie graphsTitle, time periodaSubtitleSource: (a) Source for first graph; (b) Source for second graph.Title, time periodbSubtitleCategory A40%C

54、ategory B24%Category C16%Category D9%Category E7%Category F4%Category A43%Category B26%Category D14%Category C17%These “leader lines” can be set automatically under “Chart Options/Data Labels”Data labels should be either all inside or all outside the pie pieces Half-size pie graphs with separated pi

55、ece Title, time periodaSubtitleSource: (a) Source for first graph; (b) Source for second graph.Title, time periodbSubtitleCategory A40%Category B24%Category C16%Category D9%Category E7%Category F4%Category A43%Category B26%Category D14%Category C17%Create pie graph as usual, then move out selected piece manuallyDual pie-of-pie graphTitle, time periodaSubtitleCategory A38%Category E9%Category D13%Category C17%Category B23%Source: (a) Source for first graph; (b) Source for second graph.Ti