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1、Bad news SenS If it bleeds, it IeadS. NO news is good news, and good news is no news. ThOSe are the ClaSSiC rules for the evening broadcasts and the morning PaPerS. BUt now that information is being SPread and InOnitOred (监 控)in different ways, researchers are discovering new IllIeS By tracking peop
2、le's e-mails and Online posts, SCientiStS have found that good news Can SPread faster and farther than disasters and SOb StOrieS"The 'if it bleeds' mle WOrkS for mass media J SayS JOnah Berger, a SChOIar at the UniVerSity Of Pennsylvania. "They Want your eyeballs and don't
3、Care IlOW yofre feeling. BUt Whell you Share a StOly Witll your friends, you Care a IOt more IlOW they react YOU don,t Want them to think Of you as a Debbie DownelrReSearCherS analyzing WOrd-Of-InOUth COmmUniCatiOn-mails, Web POStS and reviews, face-to-face COnVerSatiOnS一found that it tended to be m
4、ore POSitiVe than negative(消极的),but that didn't IleCeSSarily Illean PeOPIe Preferred POSitiVe news. WaS POSitiVe news Shared more Often SimPIy because PeOPIe experienced more good things than bad things? TO test for that possibility, D匚 Berger IOOked at how PeOPIe SPread a PartiCUIar Set Of news
5、 stories: thousands Of articles On The NeW YOrk Times, WebSite. He and a PeIIlI COlleagUe analyzed the “most e-mailed IiSt for SiX months. One Of his first findings WaS that articles in the SCienCe SeCtiOn Were much more Iikely to make the IiSt than non-science articles He found that SCienCe amazed
6、Times readers and Illade them Want to Share this POSitiVe feeling With others.ReaderS also tended to Share articles that Were exciting Or funny, Or that inspired negative feelings Iike anger Or anxiety, but not articles that Ieft them merely sad. They needed to be aroused(;敷发)One Way Or the other, a
7、nd they Preferred good news to bad. The more POSitiVe an article, the more IikeIy it WaS to be shared, as D Berger explains in his new book, ''Contagious: Why ThingS CatCIl On."32. What do the CIaSSiC rules mentioned in the text apply to?A. NeWS reports. B. ReSearCh PaPerS C PriVate e-m
8、ails.D Daily COnVerSations.33 What Can We infer about PeOPIe Iike Debbie Downer?A. TheyIe SOCially inactive.B They,re goodat telling StOrieS.C. They,re inconsiderate Of others.D. Tlley7eCarefUl With their WOrdS34 WhiCh tended to be the most e-mailed according to D Berger,s research?A SPOrtS newsB. S
9、CienCe articlesC PerSOnalaccounts.D FinanCial reviews.35. What Can be a SUitable title for the text?B Online NeWSD GOOd NeWSA. Sad StOrieS TraVel Far and WideAttraCtS MOre PeOPIeC. Reading HabitS Change With the TimeSBeatS Bad On SOCial NetWOrkS32 A 33 C 34 B 35. DBA new COneCtiOn Of PhOtOS brings a
10、n UnSUCCeSSfUl AntarCtiC VOyage back to life.Frallk HUTIey's PiCtureS WOUId be OUtStandingUndOUbtedIy first-rate PhOtO-journalism一if they had been made IaSt week. In fact, they Were ShOt from 1914 through 1916, most Of them after a disastrous ShiPWleck(海j难),by a Cameraman WhO had no reasonable e
11、xpectation Of SUnriVaL Many Of the images Were StOred in an ice chest, Under freezing water, in the damaged WOOden ShiPThe ShiP WaS the Endurance, a small, tight, NOrWegian-built three-master that WaS intended to take Sir ErneSt ShaCkIetOn and a Sman CreW Of Seamen and scientists, 27 Inen in all, to
12、 the SOUthernmOSt ShOre Of Antarctica's Weddell Sea. FrOnl that POint ShaCkletOn Wanted to force a PaSSage by dog sled(雪橇)across the COntinent. The journey WaS intended to achieve more than What CaPtain RObert FalCOn SCOtt haddone. CaPtain SCOtt had reached the SOUth POIe early in 1912 but had d
13、ied With his four COmPaniOnS On the march backAS Writer CarOline AIeXander makes CIear in her forceful and well-researched StOry The Endurance, adventuring WaS even then a thoroughly COniInerCial effort Scott's IaSt journey, COmPleted as he Iay in a tent dying Of COld and Imnge CaUght the WoTlcr
14、S imagination, and a film made in his honor drew CrOWdS ShaCkIeton, a Onetime BritiSh merchant-navy OffiCer WhO had got to Within IOO IniIeS Of the SOUth POIe in 1908, Started a business before his 1914 VOyage to make InOney from movie and Stin PhOtOgraPhy Frank Hurley, a COnfident and gifted AUStra
15、lian PhOtOgraPher WhO knew the AntarCtic, WaS hired to Inake the images, InOSt Of WhiCh have never before been PUbIiShed 33 What do We know about the PhOtOS taken by Hurley?A They Were made IaSt WeekB. They ShOWed UnderSea SCenerieSC. They Were found by a CameramanD They recorded a disastrous advent
16、ure34. WhO reached the SOUth POIe first according to the text?A. Frank HUrIeyB. ErneSt ShaCkIetOnC. RObert FaICOn SCOttD. CarOline AIeXander35 What does AIeXander think WaS the PUrPOSe Of the 1914 voyage?A. ArtiStiC CreatiOnB. SCientifiC researchD TreaSUre huntingC. MOney Inaking33 D 34. C 35 CCThe
17、meaning Of SiIenCe VarieS among CUItUral groups SiIenCeS may be thoughtful, Or they may be empty When a PerSOn has nothing to say. A SiIenCe in a COnVerSatiOn may also ShOW stubbornness, Or WOrry SiIenCe may be VieWed by SOme CUItUral groups as extremely UnCOmfOrtable; therefore attempts Inay be mad
18、e to fill every gap(间隙)With COnVerSation. PerSOnS in Other CUltUral groups VaIUe SiIenCe and VieW it as necessary for UnderStanding a PerSOnfS needs.Many NatiVe AIneriCanS VaIUe SiIenCe and feel it is a basic Part Of COmInUniCating among people, just as SOme traditional ChineSe and Thai PerSOnS do.
19、Therefore, When a PerSOn from One Of these CUItUreS is SPeaking and SUddenIy stops, What maybe implied(B音示)is that the PerSOn WantS the IiStener to COnSider What has been Said before COntinUing .In these cultures, SilenCe is a CaIl for reflectio n.Other CUltUreS may USe SiIenCe in Other ways, PartiC
20、UIarIy When dealing With COnfliCtS among PeOPIe Or in relationships Of PeOPIe With different amounts Of POWe匚 FOr example, Russian, French, and SPaniSh PerSOnS Inay USe SiIenCe to ShOW agreement between PartieS about the topic Under discussion. However, MeXiCanS may USe SiIenCe When instructions are
21、 given by a PerSOn in authority rather than be rude to that PerSOn by arguing With him Or her. In Still another use, PerSOnS in ASian CUltUreS may VieW SiIenCe as a Sign Of respect, PartiCUIarIy to an elder Or a PerSOn in authorityNUrSeS and Other care-givers need to be aware Of the POSSibIe meaning
22、s Of SiIenCe When they COme across the PerSOnal anxiety their PatientS may be experiencing NUrSeS ShOUId recognize their OWn PerSOnal and CUltUral COnStrUCtiOn Of SiIenCe SO that a PatienfS SiIenCe is not interrupted too early Or allowed to go On unnecessarily. A nurse WhO UnderStandS the healing(治愈
23、)VaIUe Of SiIenCe Can USe this UnderStanding to assist in the Care Of PatientS from their OWn and from Other cultures.32. What does the author Say about SiIenCe in COnVerSations?A. It implies ange匚B. It PrOmOteS friendshipC. It is culture-specific.D. It is COntent-based33. WhiCh Of the following PeO
24、PIe might regard SiIenCe as a Call for CarefUl thought?A. The Chinese.B. The French.C. The MeXiCanSD. The RUSSians.34. What does the author advise nurses to do about silence?A. Let it COntinUe as the Patient PIeaSeS.B. Break it WhiIe treating patients.C. EVaIUate its harm to patients.D. Make USe Of
25、its healing effects35. What Inay be the best title for the text?A. SOUnd and SiIenCeB. What It MeanS to Be SiIentC. SiIenCe to NatiVe AmeriCanSD. SPeeCh IS Silver; SiIenCe IS GOld32-35 CADBWe may think we,re a CUltUre that gets rid Of OUr WOrn technology at the first Sight Of SOmething Shiny and new
26、, but a new StUdy ShOWS that We keep USing OUr OId devices(装置)Wen after they go OUt Of Style ThafS bad news for the environment 一 and OUr WanetS 一 as these OUtdated devices COnSUme much InOre energy than the newer OneS that do the Same things.TO figure OUt how much POWer these devices are using, Cal
27、lieBabbitt and her COlleagUeS at the ROCheSter InStitUte Of TeChnOIOgy in NeW YOrk tracked the environmental COStS for each PrOdUCt throughout its Iife 一 from When its InineralS are mined to When We StOP USing the device ThiS method PrOVided a readout for how home energy USe has evolved SinCe the ea
28、rly 1990s DeViCeS Were grouped by generation 一 DeSktOP computers, basic mobile phones, and box-set TVS defined 1992. Digital CameraS aived On the SCene in 1997 And MP3 players, Smart PhOnes, and LCD TVS entered homes in 2002, before tablets and e-readers ShOWed UP in 2007.AS We accumulated InOre dev
29、ices, however, We didn't throw OUt our OId OneS"The IiVing-room television is replaced and gets PIanted in the kids, room, and SUddenIy One day, you have a TV in every room Of the house/ Said One researcher. The average number Of electronic devices rose from four Per household in 1992 to 13
30、 in 2007. We,re not just keeping these OId devices 一 We COntinUe to USe them ACCOrding to the analysis Of Babbitfs team, OId desktop monitors and box TVS With CathOde ray tubes are the WOrSt devices With their energy COnSUmPtiOn and COntribUtiOn to greenhouse gas emissions (排放)InOre than doubling du
31、ring the 1992 to 2007 window.SO what,s the SOIUtiOn (解决方案)? The teamrs data OnIy Went UP to 2007, but the researchers also explored What WOUId happen if COnSUmerS replaced OId PrOdUCtS With new electronics that SerVe more than One function, SUCh as a tablet for WOrd PrOCeSSing and TV VieWing. They f
32、ound that InOre on-demand entertainment VieWing On tablets instead Of TVS and desktop COmPUterS COUld CUt energy COnSUInPtiOn by 44%.32. What does the author think Of new devices?A. They are environment-friendly.B They are nobetter than the old.C. They COSt more to USe at homeD. They go OUt OfStyle
33、quickly.33. Why did Babbitfs team COndUCt the research?A. TO reduce the COSt Of mineralsB. TO test the Iife CyCIe Of a product.C. TO UPdate COnSUmerS On new technology.D. TO find OUt electricity COnSUmPtiOn Of the devices.34. WhiCh Of the following USeS the IeaSt energy?A. The box-set TV.B. The tabl
34、et.C. The LCD TV.D. The desktopCOlnPUte 匚35 What does the text SUggeSt PeOPIe do about OId electronic devices?A. StOP USing them.B Take them apart.C. UPgrade themD. ReCyCIe them32-35 ADBAWe've all been there: i a Iift in Iine at the bank Or On an aiplane, SUITOUnded by PeOPIe WhO are, Iike us, d
35、eeply focused On their Smart PhOneS or, worse, StrUggling With the UnCOInfOrtabIe SiIenCe.WlIafS the problem? IfS POSSibIe that We all IlaVe COmPrOnliSed COnVerSatiOnal intelligence. IFS more IikeIy that none Of US Stalt a COnVerSatiOn because it's awkward and challenging, Or We think ifs annoyi
36、ng and UnneCeSSary BUt the next time you find yourself among Stangers, COnSider that SmaIl talk is WOrtll the trouble. EXPertS Say it,s an invaluable SOCial PraCtiCe that results in big benefitsDiSnliSSmg Small talk as UninIPOItant is easy, but We Calft forget that deep IelatiOnSIIiPS WOUldn,t even
37、exist if it Weren,t for CaSUal COnVerSation. Snlall talk is the grease(J 滑剂)for SOCial COmmUniCation, SayS BernardO CardUCci, director Of the ShyneSS ReSearCh InStitUte at Indiana UniVerSity Southeast. H AImOSt every great IOVe StOry and each big business deal begins With Small talk, H he explains.
38、H The key to SUCCeSSfUl Small talk is Iearning how to COnneCt With others, not just COmmUniCate With them MIn a 2014 study, EliZabeth Dunn, associate PrOfeSSOr Of PSyChOIOgy at UBC, invited PeOPIe On their Way into a COffee ShOP One group WaS asked to Seek OUt an interaction互动)With its waiter; the other, to SPeak OnIy When necessary
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