西交大MBA战略管理讲义4

1、Chapter 5Competitive DFactors Leading to More Complex RCompetitive RRelative SizeSpeedInnovationQualityAwarenessMotivationCapabilityMarketCommonalityResourceSimilarityLikelihood of AttackFirst Mover IncentivesLikelihood of ResponseType of CompetitiveActionDependence on theMarketResource Availability

2、Actors ReputationCompetitiveSlow, Standardor Fast CycleMarket TypesCompetitiveSustainedOutcomesCompetitiveAdvantageTemporaryAdvantageEvolutionaryOutcomesEntrepreneurialor Market-PowerGrowth-OrientedAMotivationCapabilityAwarenessAMotivationCapabilityAMotivationCapabilityARelative SizeSpeedInnovationQ

3、ualityAwarenessMotivationCapabilityMarketCommonalityResourceSimilarityLikelihood of AttackFirst Mover IncentivesLikelihood of ResponseType of CompetitiveActionDependence on theMarketResource AvailabilityActors ReputationCompetitiveSlow, Standardor Fast CycleMarket TypesCompetitiveSustainedOutcomesCo

4、mpetitiveAdvantageTemporaryAdvantageEvolutionaryOutcomesEntrepreneurialor Market-PowerGrowth-OrientedAResource SimilarityMarket CommonalityMarket CResource SimilarityMarket CResource SimilarityMarket CResource SimilarityMarket CRelative SizeSpeedInnovationQualityAwarenessMotivationCapabilityMarketCo

5、mmonalityResourceSimilarityLikelihood of AttackFirst Mover IncentivesLikelihood of ResponseType of CompetitiveActionDependence on theMarketResource AvailabilityActors ReputationCompetitiveSlow, Standardor Fast CycleMarket TypesCompetitiveSustainedOutcomesCompetitiveAdvantageTemporaryAdvantageEvoluti

6、onaryOutcomesEntrepreneurialor Market-PowerGrowth-OrientedALikelihood of AttackFirst Mover IncentivesLikelihood of ResponseType of CompetitiveActionDependence on theMarketResource AvailabilityActors ReputationLikelihood of AttackFirst Mover IFirms that take an initial competitive actionGenerally pos

7、sess the resources and capabilities that enable them to be pioneers in new products, new markets or new technologiesCan earn above average profits until competitors respondGain customer loyalty, helping to create a barrier to entry by competitorsAdvantage depends upon difficulty of Firms that respon

8、d to a First Movers actionsSecond Movers frequently imitate First MoversSpeed of response often dictates successShould evaluate customers response before moving“Fast” Second Movers can capture some of initial customers and develop some brand loyaltyAvoid some of the risks associated with First MoveM

9、ust possess necessary capabilities to Likelihood of AttackFirst Mover IncentivesLikelihood of ResponseType of CompetitiveActionDependence on theMarketResource AvailabilityActors RSignificant commitments of specific and distinctive organizational resourcesDifficult to implementDifficult to Type of Co

10、mpetitive Action -Tactical or StrategicEasier to respond toRequire fewer resources to mount a Firms that are more dependent on a single industry are more likely to respond than are diversified firmsIndustry dependent firms will likely respond to either strategic or tactical Relative SizeSpeedInnovat

11、ionQualityAwarenessMotivationCapabilityMarketCommonalityResourceSimilarityLikelihood of AttackFirst Mover IncentivesLikelihood of ResponseType of CompetitiveActionDependence on theMarketResource AvailabilityActors ReputationCompetitiveSlow, Standardor Fast CycleMarket TypesCompetitiveSustainedOutcom

12、esCompetitiveAdvantageTemporaryAdvantageEvolutionaryOutcomesEntrepreneurialor Market-PowerGrowth-OrientedARelative SizeQualityInnovationSpeedRelative SQualitySpeedRelative SizeInnovation- Herb Kelleher, CEO, Southwest ARelative SizeQualityInnovationSRelative SizeQualityInnovationSRelative SizeQualit

13、yInnovationSRelative SizeSpeedInnovationQualityAwarenessMotivationCapabilityMarketCommonalityResourceSimilarityLikelihood of AttackFirst Mover IncentivesLikelihood of ResponseType of CompetitiveActionDependence on theMarketResource AvailabilityActors ReputationCompetitiveSlow, Standardor Fast CycleM

14、arket TypesCompetitiveSustainedOutcomesCompetitiveAdvantageTemporaryAdvantageEvolutionaryOutcomesEntrepreneurialor Market-PowerGrowth-OrientedAEvolutionary ActionsGrowth-Oriented Actions Market-Power ActionsEvolutionary OutcomesSustained CompetitiveCompetitive Market TypesSlow, Standard or Fast Cycl

15、eCompetitive OutcomesAdvantageTemporary AdvantageSustained CompetitiveCompetitive Market TypesSlow, Standard or Fast CycleCompetitive OutcomesAdvantageTemporary AEvolutionary ActionsGrowth-Oriented Actions Market-Power ActionsEvolutionary OutcomesSustained CompetitiveCompetitive Market TypesSlow, St

16、andard or Fast CycleCompetitive OutcomesAdvantageTemporary ASustained CompetitiveCompetitive Market TypesSlow, Standard or Fast CycleCompetitive OutcomesAdvantageTemporary AdvantageEvolutionary ActionsGrowth-Oriented Actions Market-Power ActionsEvolutionary OSustained CompetitiveCompetitive Market T

17、ypesSlow, Standard or Fast CycleCompetitive OutcomesAdvantageTemporary AdvantageEvolutionary ActionsGrowth-Oriented Actions Market-Power ActionsEvolutionary ORelative SizeSpeedInnovationQualityAwarenessMotivationCapabilityMarketCommonalityResourceSimilarityLikelihood of AttackFirst Mover IncentivesLikelihood of Respons